Consumer willingness to pay for sustainable apparel: the influence of labelling for fibre origin and production methods

This study of value‐based labelling for apparel products examined consumer willingness to pay (WTP) for three credence attributes of fibre: origin, type and production method. Experimental auctions were conducted with student subjects in Texas and used socks made from cotton and polylactic acid (PLA), a fibre manufactured from corn. The bid results of two rounds were compared. The first round was conducted without information about the credence attributes of the socks. The second round included varying levels of three types of attributes: fibre origin (imported, US and Texas), fibre type (cotton and corn) and production method [conventional, organic and non‐genetically modified (GM)]. Tobit regression analysis was performed using the attributes and subject demographics to determine consumer WTP for the various attribute levels and to profile consumers with interest in the attributes. In terms of origin, results show that participants were willing to pay a premium for socks with fibres produced in Texas, but not for those produced in the US. Fibre type mattered, with participants requiring a discount once they learned that socks were made with PLA fibre. The greatest premium ($1.86) was placed on socks labelled as organic, slightly more than the premium for socks labelled as non‐GM. The results also indicate that women were less willing to pay for US fibres than men, and Hispanics were less willing to pay for organic or non‐GM fibre production. A key finding of this study is that consumers value information about the local origin of fibres. The premium for organic fibres is not unexpected, given the success of the organic apparel market, but the premium on non‐GM fibres suggests that sustainable production systems that are not organic may be successful if they emphasize other attributes such as local or non‐GM.     

Internacionalización de las pymes: análisis de recursos y capacidades internas mediante lógica difusa

SMEs in the textile and apparel sector face major internationalization challenges arising from the dynamics of globalization and the signature of free trade agreements during the last decade. It is then necessary to analyze the export capability of these enterprises in terms of the resources, skills, and abilities needed to participate successfully in the international scene. A fuzzy inference system is proposed to model the resources, skills, and capabilities that determine export success. Linguistic variables, collected from entrepreneurs, experts, consultants, and researchers in the field, were used to define the internal factors that explain export capabilities. The proposed model is validated by using the textile and clothing cluster in Medellin, Colombia, as a case study. The model reports a particular global index of 26.7 for export capabilities. On the one hand, the result confirms the hypothesis that the capabilities and resources currently available to the sector are not sufficient for a successful integration into the international market, and most importantly, on the other hand, it specifies which factors and variables are important to improve the export capability of the sector.     

高职院校课程情境化教学模式探讨——以服装专业《服装生产管理》课程为例

实践性较强、与生产密切相关的高职类专业教学,亟待进行教育教学模式的创新与探索。情境化教学模式对于高职服装专业教学具有显著的现实意义。文章在分析情境化教学条件的基础上,提出了情境化教学的具体设计内容,并结合高职服装专业的具体课程案例探讨情境化教学模式的实施方式与要求,为服装专业教学模式作了新的建构与探索,为高职院校课程推行情境化教学提供一定的理论与实践依据。     

嵌入全球价值链的平湖服装产业集群升级分析

经过近30年的发展,平湖已经成为世界服装重要的生产中心之一,"全球百件衣,平湖有其一",被誉为"中国出口服装制造名城"。但平湖服装产业集群以加工制造环节嵌入了"购买者驱动"的全球服装价值链低端环节。因此,在全球金融危机的新环境下,如何实现平湖服装产业升级,逐步占据全球价值链上的高附加值环节,具有可持续发展能力,是目前业界共同关注的焦点。通过对平湖服装产业嵌入全球价值链中的状况和定位进行分析,提出适合平湖服装产业升级的路径。     

我国纺织品服装出口“绿色”受限的演进特征分析

目前,随着低碳经济的发展,人们的环保意识日益加强,"绿色消费"已经成为一种时尚。绿色壁垒已成为我国纺织品服装出口贸易发展的主要限制措施。本文通过建立绿色壁垒案例库,分析纺织品服装出口遭受绿色壁垒限制的主要特征,然后提出相应的政策建议,以减轻其不利影响。     

服装零售业态创新——基于ZARA、H＆M等快速时尚品牌的研究

以ZARA、H＆M等品牌为代表的“快速时尚”服装零售业态已成为服装零售业的一种潮流,对我国服装行业产生了重要的影响。其成功之处在于“快速、少量、多款、平价”。本土服装品牌在时装设计、供应链管理、店铺经营等方面应该学习借鉴ZARA等外资快速时尚服装零售品牌的经验。     

国际交流合作课程新形式探讨——服装产品开发项目教学实录

中美两所院校的"服装产品开发课程",以六组不同种类的服装产品设计课题通过用远程网络视频教学与互访教学相结合的形式进行,通过网络沟通、调研与设计制作以及最后的中美互访,打破了传统的服装教学界限,这种"低成本高互动"的交流方式,拓宽了国际课程交流渠道,发展了学生的学习空间,增强了服装教学的实践应用能力,为设计教学院校的国际课程交流提供了一种参考模式。     

中职学校服装专业校企合作重要性探析

目前,不少中等职业学校服装专业生源不足,生源质量呈下降趋势,学校教学设备陈旧,实习经费短缺,濒临困境。鉴于此,服装专业必须增强自身适应市场、适应社会的能力,更新观念,积极与地方服装企业开展校企合作办学,培养学生的动手能力和创业能力,这不仅能提高教学质量,改变人们对服装专业的不良印象和看法,带动学校的招生和就业工作,而且校企合作还会给学校带来一定的收益,弥补办学资金不足,使服装专业得到更好地发展。     

中国纺织服装产业内贸易现状及决定因素实证研究——基于 2002～2010年面板数据的分析

本文从静态和动态角度考察了2002～2010年中国纺织服装业总体、水平型和垂直型产业内贸易现状及其决定因素。实证结果表明:中国纺织服装总体产业内贸易发展缓慢,水平不高,仍以产业间贸易为主;各子产品产业内贸易水平高低不一,以垂直型产业内贸易为主导。经济规模、人均收入水平与我国产业内贸易尤其是水平型产业内贸易呈正相关,且有显著增强趋势;人均收入差异对我国纺织服装VIIT起到正向作用,且影响显著;地理距离对中国纺织服装TIIT、HIIT和VIIT起到了较显著负面影响;人民币汇率变动与中国纺织服装TIIT、HIIT和VIIT正相关,且影响程度有增强趋势;贸易不平衡与我国TIIT、HIIT和VIIT显著负相关,且影响程度有增强趋势。贸易开放度对我国纺织服装TI-IT、HIIT和VIIT的影响不显著。     

《美韩自由贸易协定》对中国输美纺织品服装的贸易影响评估

《美韩自由贸易协定》是近年来美国与贸易伙伴间所达成的最具经济重要性和影响力的一项优惠贸易安排,中国亦是该协定的重要"利益攸关方",尤其在纺织品服装领域。本文在对该协定的纺织品条款进行全面分析的基础上,就协定实施后对中国输美纺织品服装的贸易影响进行了初步定量评估。评估主要基于2005～2010年数据,从中韩两国输美产品总体结构相似度和具体产品类别的贸易替代价格弹性两方面展开。