开放电工电子实验室的研究和实现

传统的电工电子实验室建设与管理模式下的实践教学在很大程度上达不到当今社会对人才培养的要求。实验室对学生开放是现代科技发展的需要,是高校实验教学现代化水平的重要标志,这不仅是一种理念和时尚,而且也为实验室建设创建一个传承和改革,创新与发展的平台和机遇。     

广东制鞋业产业集群发展研究

随着珠三角经济的不断发展,广东已发展成为全球最大的制鞋基地,年产量占国内的半壁江山。本文从广东制鞋业产业集群的发展现状入手,对其制约因素进行分析,最后提出自己的建议与思考:通过国家在政策方面的支持,建立完善的规划体系,利用珠三角的区域优势、产业集群优势、区域品牌核心优势,打造出国内外知名品牌,来提升鞋业产业集群的经济实力。     

文化营销在品牌传播中的价值及实现方式

随着市场经济的不断深化，市场营销经受了新一轮的洗礼和变革。一种新型的营销模式——文化营销应运而生。文化营销在品牌传播中的价值日趋显现，主要体现增加产品附加值、提升企业形象、消除文化障碍和实施产品差别化。本文尝试从产品文化营销、渠道文化营销、价格文化营销和促销文化营销探讨文化营销价值的实现形态。     

Brand familiarity and product knowledge in customization

I adopt Hotelling's model with two firms. Each consumer has a most preferred variety and possesses a certain level of category‐specific knowledge. When a firm offers customization, consumers must interact with the firm to create their products. Consumers familiar with the brand can do this seamlessly, whereas consumers unfamiliar with the brand have difficulty expressing their individual needs (the difficulty decreases with consumers' knowledge). The firms first simultaneously decide whether to customize, then engage in price competition. Although customization makes the products less differentiated, the frictions caused by consumer co‐design activities relax price competition. Customization by one of the firms occurs in equilibrium.     

关于农村文化产业品牌发展的若干思考——兼谈益阳农村文化产业发展

农村文明需要文化,而文化繁荣是公共文化与文化产业的共同繁荣。文化产业的发展离不开文化产业品牌。发展农村文化产业,打造文化产业品牌具有重要意义。而目前农村文化产业的发展刚刚起步,其产业品牌的打造和使用现状不容乐观。打造农村文化产业品牌,要注意把握策略。     

International Business Tourism: Destination Dublin or Destination Ireland?

Abstract

The Republic of Ireland has been running the same basic brand proposition in its various marketing campaigns for some decades (Morgan, Pritchard and Pride, 2002). However, it is unclear whether the destination brand construct that has served Ireland's general tourism market so well can apply equally when attracting business tourism to Dublin, the nation's capital city. This research primarily applies repertory grid analysis and on-line focus groups to understand the brand of Dublin, the capital of Ireland, and explores the way the marketing of a national capital city for business tourism both influences, and is influenced by, the marketing of the nation itself.     

中国高速铁路客运产品设计

以形成完整的中国高速铁路客运产品设计方法体系为目标，从分析客运产品层次及要素出发．提出客运产品设计原则与总体思路。研究客运产品的设计方法，从可达性、时效性、便捷性和经济性四方面研究列车开行方案设计及调整，从自助式、人性化、差异化等六方面研究服务产品设计，并提出中国高速铁路品牌战略。     

Atributos relevantes de calidad en el servicio y su influencia hacia la lealtad de marca en la industria aseguradora de automóviles en México

The objective of this study is to identify key quality service attributes in the automobile insurance business and determine their influence on brand loyalty. In this study distinction is made between the service during the hiring of the service and the service provided after an accident. In a preliminary exploratory inquiry quality service attributes were identified with the application of in-depth interviews. In an empirical study, hypothesis related to a direct relationship between the attributes and several measures of brand loyalty are contrasted. A sample of n = 210 of automobile insurance clients was conformed. Five regression models were developed for the data analysis, one for each loyalty measure. These analyses allowed a specific detection of significant attributes for each case. Though it is concluded that attributes related to the service after the accident have a higher degree of influence on the customer loyalty, it is found that a particular attribute during hiring (reputation of the insurance company) also has an important role.     

新时期学前教育专业实训教育体系建构研究

要达到培养具有良好职业道德的高技能人才的目标,高等职业教育必须高度重视学生实践能力的培养。面对新时期的学前教育专业,完善的专业实训教学体系是培养合格人才的重要保障。     

汽车传动轴弯曲振动分析

商用车传动轴是商用车传动系统中的重要部件,因其振动频率低、刚度小,加上万向节附加力矩,使得传动轴的弯曲振动问题成为影响商用车振动和噪声的重要方面。本文对某商用车传动轴的弯曲振动问题进行了动力学仿真分析,对传动系统的隔振性能进行了分析,总结出中间支撑的刚度对整个转动系的隔振性能的影响规律,对于今后设计具有一定借鉴作用。