在泰华人企业家或管理者对员工的激励思想导向研究

论文运用定性的方法对在泰华人企业家或管理者的激励思想导向进行探索性研究。通过采访11位在泰国经营企业的老板或管理者,对其激励思想在内容、过程和结果三个维度进行探究,并用思维导图进行线索分析发现,被访者对激励思想有共识,也有差异。被访者认为公司应满足员工的基本生理需求和安全需求,强调公平和薪酬在激励员工时的作用。但在一些激励思想上,被访者观点存在异同,如薪酬的发放形式、采取奖励还是处罚、注重提升能力还是职位晋升、员工怎样才是尊重管理者、赢得员工归属感和关爱员工等。基于此,论文给予管理者和员工一些激励上的建议。     

More is better? The influencing of user involvement on user loyalty in online travel community

Since user stickiness is low in most online communities due to user easy transferability, assessing the influence of user involvement on user loyalty is paramount. Using an online travel community and a four-level consumer cognitive structure model as a theoretical basis, this study combines semi-structured interviews and scenario-based questionnaires to investigate this relationship. Results suggest that breadth of involvement has an inverted U-curve effect on user loyalty, while depth of involvement has a positive influence. Sense of virtual community both moderates and mediates the relationship between breadth of involvement and loyalty, but does not moderate and only partially mediates depth of involvement and loyalty. Both service value to peaceful life and service value to social integration partially mediate user involvement and loyalty, but service value to social recognition does not.     

The Influence of Sense of Community on the Perceived Value of Physical Activity: A Cross-Context Analysis

As the physical activity marketplace becomes increasingly diversified, strategies for recruiting and maintaining participants have become especially salient. Accordingly, the current study examined the use of a commonly reported outcome of fitness participation, sense of community (SOC), as an antecedent in generating both value and the perception of progress for participants. Three fitness contexts, CrossFit, traditional group fitness activities, and individual gym goers, were chosen based on varying levels of explicit commitment to community building. SOC was first measured in three contexts to explore differences among settings. After establishing differences between groups, multiple regression analysis was employed to understand the ways in which SOC affected dimensions of value. Results indicated that an explicit commitment to community building was positively associated with higher value of the fitness product and perceptions of individual progress. Strategy and benefits for encouraging the development of SOC in a fitness context are discussed.     

The impact of anti‐consumption on consumer well‐being

Although consumption is a symbol of an individual's socio‐economic status, an increasing number of individuals voluntarily prefer to consume less. This phenomenon is called anti‐consumption and it mainly occurs in developed countries where consumption levels have reached excessive amounts. One of the main aims of individuals following an anti‐consumption lifestyle is to increase their own well‐being. However, researchers have yet to investigate whether anti‐consumption, indeed, leads to greater positive consumer well‐being. Hence, through this paper this gap in research is addressed by first deriving a conceptual framework and hypotheses, followed by developing an anti‐consumption scale, and then by testing the impact of anti‐consumption on consumer well‐being. The insights of our analysis highlight the implications for both academia and consumers.     

Putting sense of place at the centre of place brand development

Developing a place brand involves highlighting the distinctive attributes of a place that could be used to enhance its attractiveness. This study is in line with recent literature where the concept of place identity is being replaced by sense of place, which provides an holistic view of a place by integrating all users’ experiences and feelings. Through a qualitative study involving 31 individual interviews with users and meetings with managers of a French coastal area, this paper proposes a five-dimensional definition of sense of place and its use as a tool for developing a place brand in 3 ways: defining the place brand concept, bringing together the internal stakeholders and invoving users in brand building.     

HDPE装置不同分子量的聚乙烯共混专用料的研究

本项目通过淤浆法小试聚合装置合成了不同分子量的高密度聚乙烯粉末,聚合工艺条件对产物物性的影响进行了研究.同时,考察了不同分子量的聚乙烯共混合成宽峰聚乙烯专用料的规律.结果表明:通过调整聚合工艺条件,在淤浆法小试聚合装置聚合产物的分子量可调;不同分子量的聚乙烯粉末共混可以制备宽峰HDPE;合成的宽峰HDPE专用料的综合力学性能优良、加工性能良好.     

Learning Community or Community-Minded Learning Group? A Case Study of an Online Course

ABSTRACT

This paper looks at the notion of community within online teaching and learning, in particular within that of online discussion. It offers a review of conceptions of community across different settings and considers that an online learning community should show spirit, trust, interaction, and learning. The notion of community is then explored within a case study of a Masters level online course on action research taught at a distance from a public University in USA. This course encouraged practitioners with different roles in education to begin action research projects to develop their professional practice. A multimethod approach was taken to explore the actions and perceptions of course participants. Findings are organised around the four elements of spirit, trust, interaction, and learning with each element described and elaborated in the context of the study. It is suggested that there were elements of community within the course but interaction was limited by time and course requirements. It is further suggested that the course better illustrates the idea of a community-minded practitioner learning group, rather than a community, and the strengths and weaknesses of this characterisation are set out.     

毛泽东《在延安文艺座谈会上的讲话》的经典意义与现实意义

毛泽东《在延安文艺座谈会上的讲话》的经典意义在于阐发了丰富的文艺理论,内容包括革命文艺与社会政治革命的关系;文艺的人性与阶级性,文艺与广大人民大众的关系;文艺作品与社会生活的关系;文学艺术家的立场、态度与世界观;文艺作品的创作方法和创作过程;文艺的内容与形式、风格与流派;文艺的普及与提高;文艺的民族形式及发展创新;文艺批评及其政治与艺术标准等。毛泽东文艺思想的许多基本论点对当代文艺工作仍有指导意义;应对这些论点加以改进和完善以建构起新时代的文艺理论。     

球类运动的战术意识及培养

战术意识及其培养是现代球类运动发展中不可忽视的重要理论和实践问题,其内容包括目的性、预见 性、判断性、灵活性等。教练员应通过训练、比赛等途径注意培养运动员的战术意识。     

Does destination nostalgic advertising enhance tourists’ intentions to visit? The moderating role of destination type

This study investigates the impact of nostalgic advertising and perceived destination types on tourists using four experiments. Study 1a and Study 1b revealed that destination nostalgic advertising is more likely to evoke tourists' history sense and further trigger visit intention, while destination non-nostalgic advertising is more likely to evoke tourists' fashion sense and further trigger visit intention. Study 2a and Study 2b revealed that perceived destination type plays a moderating role in these effects. Nostalgic advertising in utilitarian destinations is more likely to evoke tourists' history sense and further trigger visit intentions, while non-nostalgic advertising in hedonic destinations is more likely to evoke tourists’ fashion sense and further enhance visit intentions. These findings have valuable implications for destination marketers seeking to develop effective marketing strategies.