创伤骨科病人服装结构解析

创伤骨科病人服装首先应具备良好的功能性、舒适性、卫生性,其次应考虑服装结构便于创伤骨科病人的穿脱。为此本文从服装的开口部位、宽松量、紧固件等方面针对创伤骨科病人进行服装结构探讨,提出了这些部位的设计方法,为创伤骨科病员服结构设计提供理论依据。     

独立学院服装设计与工程专业教学改革思路探讨

通过研究独立学院服装设计与工程专业人才培养目标,探讨了从明确专业建设发展方向、完善师资队伍建设、优化教学体系与教学方法、强化实践教学内容、健全教学质量保障体系等方面进行改革,以培养具有较强实践能力和创新精神,具有就业竞争优势与可持续发展基础的应用型高级专门人才;提出了适应广东特别是珠三角经济社会发展需要的应用型本科人才培养模式和课程体系,为独立学院的发展能更好地适应地方经济社会发展的需要提供参考。     

服装品牌企业线上线下供应链渠道优化研究——基于Boohoo和海澜之家的案例分析

面对当前不确定性风险的增加和错综复杂的世界局势,越来越多的企业正在寻求构建多元化的供应链渠道和企业营销策略。以海澜之家和Boohoo两家服装企业为例,基于供应链运营参考模型（SCOR）对其供应链渠道选择策略和运行现状进行分析,探究形成如此差异的原因。最后,通过分析讨论,提出聚焦客户特质细分市场、借助RFID技术和一键上门物流服务等对策,以便为服装企业优化供应链渠道提供借鉴和参考。     

西潮东渐 洋装渐起——《玲珑》杂志中西服饰文化的传播者

不同地域之间的文化交流是推动服饰发展演变的重要动因,民国时期服饰的形成也不例外,更是当时中西文化交流和碰撞的产物。《玲珑》杂志创办时期,正值中国接受西方新思潮的启蒙和实施阶段,其所主张、宣扬的现代女性生活,实质上就是以西方的价值观和审美观为基础,鼓励和引导她们通过社会的高尚娱乐活动来追求美好的生活。《玲珑》杂志作为民国时期中西服饰文化传播的重要载体,在中国传统服饰与西方服饰文化交流融合的过程中,充分起到了"传播者"的作用。本文就《玲珑》杂志所刊载的有关服饰与化妆的内容作较浅探讨,概括阐述其在中西服饰交流中所起到的重要作用。     

中国与印度纺织品服装产业内贸易现状分析

中国和印度作为世界上最大的两个纺织品服装生产贸易大国,两国间的纺织品服装贸易分析逐渐引起了人们的关注。文章以2002—2011年两国纺织品服装贸易数据为例,用出口相似性指数、产业内贸易指数分析了两国纺织品服装产业内贸易的发展状况,并提出了两国在纺织品服装行业进一步发展的政策建议。     

A promotion mix budgeting model for retailing

Our two-equation model of retail promotion provides a well-balanced explanation of both retailers' perceptions of promotion tools and their budget allocation across the promotion mix. While previous studies have examined each of these two components separately, few have integrated both in the one study. Factor analysis was used to simplify the choices of promotion tools. This reduced the number of promotion tools to four, namely mass media, in-store promotion, sales promotion/direct mail and personal selling. We support earlier studies which link budget promotion mix spending (behaviour) to perceptions about the effectiveness of each medium (attitude). The range of determinants of perceptions has been extended by incorporating the roles of retail strategy, store ownership, culture and promotion intensity. We have estimated the budget promotion mix equation using a production function theoretical framework. Although this makes little difference to the strong relationship between retailers' perceptions of promotion tools and budget allocations, the theoretical framework does enable formal estimation of cross-media substitution. We find that the two short-term oriented promotion media are substitutes. Our model has been applied to apparel retailing in Australia, with considerable scope for applications to other retail categories and to other countries.     

Fitting room or selling room? Millennial female consumers’ dressing room experiences

As retail experiences have become more important to the modern consumer, the store environment has taken on greater significance. The store environment is especially of great significance to the millennial consumer. These consumers tend to spend more time in the fashion retail store, while their expenditure on fashion items increases on a yearly basis. The dressing room must be seen as the clothing retailer's selling room – the place where the retail environment plays an immense role with regard to a consumer's cognitions, emotions and purchasing behaviour. The purpose of this study was to explore and describe young millennial clothing consumers' Functional, aesthetic, emotional and symbolic dressing room experiences. A qualitative research strategy was followed. Two unstructured interviews were held with 15 participants. Participants had to take photos of retailers' dressing rooms before the second interview. A photo‐elicitation technique was employed during the second interview. Findings revealed that participants had specific expectations with regard to the functionality and aesthetics of the dressing room, as well as with regard to the symbolic messages and the emotions that they expected to experience. If the dressing room did not meet their expectations they got disappointed, experienced negative emotions and thoughts and the need to leave the dressing room. The behavioural response of avoidance strongly came to the forth. Findings of this research point to the importance of the dressing room as part of the retail experience and have implications for consumer specialists and retailers.     

金融海啸下珠三角运动服装业的“危”与“机”

文章运用珠三角运动服装业最新的运行数据,从资源禀赋、销售业绩、贸易影响要素入手,以产业升级为切入点,综合分析该产业在全球运动服装产业价值链上所处位置,深度剖析珠三角运动服装业在当前金融危机背景下所面临的危与机,提出产业优化升级路径和实施策略,为珠三角运动服装业及我国其它劳动密集型产业的发展和升级提供指引。     

Factors motivating and influencing clothing disposal behaviours

This study of 232 college students was framed by Ajzen and Fishbein's theory of reasoned action and examined factors that motivate and influence college students' clothing disposal behaviours. Using survey questionnaires, we investigated four different clothing disposal options (resale, donation, reusing and discarding) and examined five motivational factors (environmental, economic, charity and convenience concerns and information unavailability). The influences of attitudes towards the environment and subjective norms of family and friends on clothing disposal behaviours also were examined. Results indicated that resale and donation behaviours were explained by environmental concerns and that reuse and resale behaviours were explained by economic concerns. Charity concerns motivated donation behaviours and convenience motivated discarding behaviours. Further, findings indicated that family subjective norms influenced environmentally motivated resale and donation behaviours.     

Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth

The research examines the role of gender in moderating the relationship between materialism and product involvement with fashion clothing among the Indian youth. The Richins materialism scale and the product involvement and purchase involvement scales developed by O'Cass were used to understand the behaviour of Indian youth towards fashion clothing. The sample (n = 254) comprised of university students from different parts of India. The findings indicate that Indian youth do not possess a high level of materialistic tendencies. Gender has a moderating influence on the relationship between materialism and involvement with fashion clothing. Young men and women differ with respect to their involvement with fashion clothing and even more with regard to their involvement with the purchase of fashion clothing, with women reporting a higher level of involvement in both cases.