星级酒店客房定价策略分析

客房是酒店收入的主要来源,而对于经济型酒店来说就更加重要了。酒店经济效益的好坏关键就取决于是否能够制定出合理的客房价格。在酒店经营中,也会有很多的因素制约着客房价格的制定,通过对客房价格制定方面的分析,来探讨增加酒店营业收入和利润的定价策略。     

The application of Operation and Technology Roadmapping to aid Singaporean SMEs identify and select emerging technologies

In order to aid Singaporean SMEs identify and select emerging technologies for business benefit, a modified process of the Cambridge T-Plan methodology has been introduced and applied to a pilot sample of 30 companies in a variety of manufacturing sectors. This fast and simple process takes the company through five key steps to enable them to create their first Operation and Technology Roadmap (OTR). The paper explains the background to the approach and focuses on the initial benefits identified by a survey of the pilot companies.     

战略决定结构 还是结构决定战略——兼评联想集团的战略与结构关系

战略决策的制定与执行往往涉及多方面的力量,需要很好地加以组织,才能形成有效的分工协作系统。早期的战略管理组织研究,主要围绕战略执行环节探讨结构如何跟随战略变化,但现实企业界不仅存在战略决定结构的关系,也存在着结构对战略的反向影响作用。因此,辩证地看待和妥善处理战略与结构的关系,成为战略管理组织研究中的一个重要课题。     

员工反生产行为组织控制的演化博弈分析

基于演化博弈理论和员工反生产行为组织控制的行为博弈演化过程,构建企业与员工共同参与的演化博弈模型.博弈的复制动态方程表明:员工选择显性反生产行为的比例、员工因选择反生产行为所获得的额外收益、企业对员工的反生产行为进行监管所投入的成本,企业观测到员工选择反生产行为时所作出的处罚都将对博弈均衡的结果产生影响.对此,应加强人力资源管理,加大组织支持力度,建立有效的控制机制.     

Experimental evidence on the ‘insidious’ illiquidity risk

This paper introduces an experiment aiming to investigate the contribution of illiquidity risk to the total risk of a collective investment project. If implemented, the project succeeds with a known probability. Yet the project fails if the quota of investors is not reached in the first place. Hence strategic uncertainty compounds its effect with the “intrinsic risk” of the project. Results confirm the insidious nature of illiquidity: as long as a first collective default does not occur, investors accept high intrinsic risk projects. After a first default, they become extremely prudent and come back to market only gradually. After several defaults, private agents manage to coordinate on a relatively low intrinsic risk above which they refuse to participate in the project. Macroeconomic policy implications follow.     

工商银行实施品牌战略提高核心竞争力研究

品牌战略是企业通过品牌栽体提高企业核心竞争力所采取的一系列手段和策略的总和,需要从品牌定位、品牌规划、品牌营销、品牌维护和品牌文化5个方面来具体实施.国际金融机构以明确的品牌定位统领战略的实施、自上而下合理确定品牌规划、开展各具特色的品牌营销、以"关系"为导向进行品牌维护、把品牌文化寓于科学高效的人力资源政策中.工商银行要强化品牌定位,凸显品牌核心价值;加强品牌规划建设,建立统一的品牌管理体系;开展全方位营销,灵活运用各种营销手段;及时维护品牌关系,加强品牌保护意识;以企业文化塑造品牌文化,以品牌文化实现品牌可持续.     

关于我国企业实施共生营销战略的思考

企业在市场竞争日益激烈的国际市场上，以往所奉行的视竞争者为仇敌、彼此互不相让的竞争原则已成为陈旧的经营观念而逐渐被人们抛弃。共生营销战略以契约为纽带，通过企业间价值链的各环节的合作获得竞争优势。突破了传统的营销思路，实现双赢或多赢。本文探讨了我国企业实施共生营销策略的必要性与现实可能性。提出了实施共生营销战略的途径和对策。     

天津财政教育支出结构分析

对1996年以来天津公共教育支出结构进行了实证分析,指出天津公共教育支出存在着基础教育领域投资力度弱、义务教育阶段教育资金使用不合理、政府间教育支出分担不够合理等三方面结构不合理问题,在此基础上进一步提出相应的调整策略。     

The effect of general counsel prominence on the pricing of audit services

We investigate the effect of corporate general counsel (GC) ascension to the senior management team on the pricing of audit services. Prior research suggests that the GC position may have a significant influence in setting the tone at the top by promoting corporate integrity, ethics, and serving as a governance and monitoring mechanism, but also recognizes that prominent GCs may face ethical dilemmas, causing them to disregard professional responsibilities to curry the favor of the CEO and other executives. Using audit fees to proxy for audit engagement risk, we find a negative association between GC ascension to top management and audit fees. We investigate the mechanisms behind this relation and find GC ascension is associated with a reduction in both default risk and financial misstatement risk, which supports auditors’ perceived reduction in client business risk and audit risk, respectively.     

服装消费市场中的顾客感知价值及营销策略

随着消费者可支配收入的增长,服装消费者的消费理念和消费方式随之改变,顾客感知价值也就相应地发生了改变。顾客在购买服装时不再仅仅关注商品本身,而是越来越注重一种精神文化意境的传达。与此同时,购物、消费时的环境、心情与感受对消费者消费决策的影响也越来越凸显其重要性,对应的市场营销策略也应运而生。