马克思主义哲学与自然科学

马克思主义哲学的诸多成分源于对自然科学的理性诠释.马克思主义哲学中的深刻内涵为自然科学的发展在方向、手段和范畴上起到了引导作用.马克思主义哲学与自然科学在研究和发展过程中相互促进,实现了统合和一致.     

新形势下我国石油市场营销策略探析

我国加入WTO,中国石油市场将逐步对外开放,我国石油公司将面临巨大的压力与挑战,及时调整营销策略对我国石油企业具有重要的意义。从宏观上看,我国石油供给和需求不平衡,从微观上看,国内石油公司的营销能力较弱,存在成品油销售网点严重不足、企业缺乏竞争意识等问题。我国石油企业要想抵御跨国石油巨头的冲击应从网络、品牌、人本、科技、绿色和合作等方面进行市场营销。     

中国农业与农村工业关系的研究

本文以典型调查与统计资料分析相结合的方法．对农业与农村工业的关系进行了探讨，得出农业与农村工业的关系具阶段性和地区性（即：不同地区、不同农村工业发展阶段，农业与农村工业的关系不同）。所表现的关系特征也不同．具体表现为农为主工萌芽、农工互争互利、以工补农和工为主农分化四个阶段或类型。可见，绝对肯定或绝对否定农村工业的看法都是片面的、不正确的。农村工业虽然是中国农村持续发展的方向，但若处理不好与农业的关系，农村工业的发展将会导致农业萎缩。建议根据不同地区、不同的农村工业发展阶段，采取不同的措施对农村工业和农业的关系进行及时的调整。还提出了各阶段、各地区具体的调整措施。     

消费者法治意识：促进还是约束中国FinTech创新*——来自P2P网贷的证据

消费者法治意识是促进还是约束了中国金融科技创新呢？在美英等国纷纷促进本国FinTech创新的背景下，这一问题既是一个理论问题，也是一个事关中国金融全球崛起的现实问题。为此，本文依据挑战/威胁、冷/热系统两大心理学理论，基于2009—2017年中国31个省市区非平衡面板数据，采用差分GMM研究这一问题。结果表明，消费者法治意识水平与FinTech创新数量、质量之间均为倒U型非线性关系，过弱或过强的消费者法治意识均不利于FinTech创新数量、质量的提升。因此，在保护消费者时，应当遵循适度原则。进一步分析发现，消费者法治意识还通过行业自律组织和研究机构建设、信贷缺口，间接影响FinTech创新数量。最后，本文就促进中国FinTech创新提出了相关建议。     

The influence of corporate character on customers and employees: Exploring similarities and differences

Should the same corporate brand imagery appeal to both internal and external stakeholders? The authors explored similarities and differences in how the dimensions of corporate character affect the satisfaction and perceived differentiation of customers and employees of two successful retail organizations. Using multigroup structural equation modeling of survey data (N=1,252), the authors found significant differences on two dimensions: enterprise and competence. Enterprise (e.g., imaginative, innovative) was positively associated with customer satisfaction, had no significant impact on employee satisfaction, and was negatively associated with employee perceived differentiation. Competence (reliable, leading) was positively associated with employee perceived differentiation but had no impact on customer perceived differentiation. The influence of chic (stylish, prestigious) was similar for both customer and employee satisfaction and differentiation. This analysis shows how certain dimensions of corporate character can be usefully promoted to both customers and employees, while other dimensions would benefit from a stakeholder-specific approach.     

基于客户关系管理的销售培训研究

借助客户关系管理思想,从“细分”和“技术化”的角度,对销售培训的对象、目标和销售培训计划的制定等内容进行了全面细致的阐述。     

Corporate Social Responsibility in Supply Chains of Global Brands: A Boundaryless Responsibility? <Emphasis Type="Italic">Clarifications,Exceptions and Implications</Emphasis>

Corporate social responsibility (CSR) is increasingly becoming a popular business concept in developed economies. As typical of other business concepts, it is on its way to globalization through practices and structures of the globalized capitalist world order, typified in Multinational Corporations (MNCs). However, CSR often sits uncomfortably in this capitalist world order, as MNCs are often challenged by the global reach of their supply chains and the possible irresponsible practices inherent along these chains. The possibility of irresponsible practices puts global firms under pressure to protect their brands even if it means assuming responsibilities for the practices of their suppliers. Pressure groups understand this burden on firms and try to take advantage of the situation. This article seeks to challenge the often taken-for-granted-assumption that firms should be accountable for the practices of their suppliers by espousing the moral (and sometimes legal) underpinnings of the concept of responsibility. Except where corporate control and or corporate grouping exist, it identifies the use of power as a critical factor to be considered in allocating responsibility in firm–supplier relationship; and suggests that the more powerful in this relationship has a responsibility to exert some moral influence on the weaker party. The article highlights the use of code of conducts, corporate culture, anti-pressure group campaigns, personnel training and value reorientation as possible sources of wielding positive moral influence along supply chains.     

SBU strategy and performance: The moderating effects of the corporate-SBU relationship

This study suggests that the link between an SBU strategy and performance is moderated by the SBU's relationship with corporate management. Information processing arguments suggest that this relationship, typically characterized by general measures of centralization, has been inappropriately conceptualized in prior research. An alternative view, one that considers which decisions and activities should be controlled by the individual SBU, is proposed and tested. The results of a study of 496 SBUs indicate that SBU performance is enhanced when: (1) SBUs with an external strategic orientation control environmental monitoring activities and strategic decision analysis, and (2) SBUs with an intraorganizational orientation control those activities relating to operations. Weaker SBU performance is associated with SBU control over those functions and activities not central to the SBU's business strategy. Therefore, it is suggested that the corporate-SBU relationship can either facilitate or inhibit the implementation of the SBU's intended strategy.     

Conceptualizing Family Violence as a Workplace Issue: A Framework for Research and Practice

Until recently, violence in the home has been regarded as a private family matter. Employees who are victims of abuse at home have been expected to put their experience of abuse behind them when they go to work, and employers have not been expected to interfere. Yet, the consequences of disregarding family violence as an organizational issue may be quite severe. This article suggests that family violence can affect the career advancement of individual victims; their performance at work; relationships with co-workers, supervisors, and customers; and, ultimately, organizational effectiveness. Moreover, this article argues that organizations have a social responsibility to contribute to the elimination of family violence by creating a workplace environment in which violence is not tolerated, abused victims are provided with support and assistance, and strategies for equalizing power relationships between men and women are implemented. Implications for future research as well as for organizational policy and practice are explored.     

Keeping Up With the Joneses: Analyzing the Effect of Income Inequality on Consumer Borrowing

Household debt relative to disposable income increased from 60% in 1980 to 104% at the end of 2003. ‘Buying on credit’ has become so popular that an increasing number of firms generate more profit from financing than from selling their products. In this paper, we show that rising income inequality has substantially contributed to increased consumer borrowing. Income inequality affects all components of total household debt, but the impact is strongest on non-revolving debt (installment loans), which is used to finance the purchase of consumer durables. We argue and provide evidence that the income inequality effect on consumer borrowing is a result of conspicuous consumption. Rising income inequality has forced households with smaller income gains to use debt to keep up their consumption level relative to households with larger income gains.JEL Classification: D12, G29, J31, M30