Market-resistance and Valentine's Day events

Extending resistance theories, this article examines multi-method data spanning over seven years of events related to a holiday market. In the context of Valentine's Day, the authors present findings and develop knowledge on anti-consumption and alternative consumption. Specifically, this article introduces the recurring events of gift-resistance, retail-resistance, and market-resistance. Such consumer resistance often coexists with movements towards individualism and creation of more unique alternative consumption traditions.     

An investigation into gambling purchases using the NBD and NBD–Dirichlet models

Past research on gambling behavior has focused largely on cognitive and affective explanations, but has not explored the influence of past gambling behavior or habit. In this study, it was hypothesized that gambling behavior followed predictable patterns based on past behavior. We found that these patterns could be described by the negative binomial distribution (NBD) and NBD–Dirichlet models at game and category levels, respectively. An empirical study using the 1999 Australia Productivity Commission survey dataset provided some support for the usefulness of these models in describing gambling consumption. The paper explores the implications for identifying problem gambling and influencing gamblers’ behavior.     

城镇居民收入群体消费函数分析

城镇居民消费函数的建立应该充分考虑到居民之间消费行为的差别,这样就可以使得消费函数更加准确地描述居民的生活状况。依据我国的城镇居民可支配收入数据把城镇居民划分成高、中、低三个收入群体,并且结合消费数据对三个收入群体的消费函数形式进行计量检验,证明提高低收入群体的可支配收入水平有利于提高消费率。     

观光农业园的绿色营销策略

当今绿色营销成为营销主流,都市观光农业园需要实施绿色营销策略,进而取得经济效益和环境效益。为此,需要对都市观光农业园进行深入研究,结合其实际制定有效的绿色营销策略,推动都市观光农业的可持续发展。     

OPTIMAL CONSUMPTION AND PORTFOLIO DECISIONS WITH PARTIALLY OBSERVED REAL PRICES

We consider optimal consumption and portfolio investment problems of an investor who is interested in maximizing his utilities from consumption and terminal wealth subject to a random inflation in the consumption basket price over time. We consider two cases: (i) when the investor observes the basket price and (ii) when he receives only noisy observations on the basket price. We derive the optimal policies and show that a modified Mutual Fund Theorem consisting of three funds holds in both cases. The compositions of the funds in the two cases are the same, but in general the investor's allocations of his wealth into these funds will differ. However, in the particular case when the investor has constant relative risk-aversion (CRRA) utility, his optimal investment allocations into these funds are also the same in both cases.     

论邓小平民主思想的辩证法

社会主义民主思想是邓小平理论中的一个重要内容。邓小平充分运用历史唯物主义与辩证唯物主义,从共性与个性、普遍联系与发展、从量变到质变等规律出发,坚持矛盾论和两点论的观点,思考和探索了什么是社会主义民主,怎样建设社会主义民主的实践命题,从而构建了社会主义民主理论体系,为中国的政治体制改革指明了方向,丰富和发展了马克思主义民主理论。     

消费结构与经济增长互动关系分析

消费带动发展已经成为我国现阶段经济发展的迫切需要。在新一轮扩大内需、促进经济平稳较快增长的进程中,必须正确认识消费结构与经济增长的互动关系,即消费结构升级是经济增长的持久动力,经济增长是消费结构升级的基础,经济增长促进消费结构升级。     

生态学马克思主义视阈中的“异化消费”批判理论

生态学马克思主义从资本主义的消费方式角度对其造成的生态破坏进行深刻批评,在丰富“异化消费”概念内涵的基础上,分析了其产生根源和巨大危害,提出了具体建议。生态学马克思主义的异化消费批判理论有利于我们正确认识资本主义“消费社会”的实质,警惕和克服中国当前社会中出现的不良消费现象。     

面子意识、地位消费倾向与炫耀性消费行为——理论关系模型及实证检验

本文针对国内营销学领域关于炫耀性消费行为形成机理缺乏深入研究的现状,提出了面子意识、地位消费倾向与炫耀性消费行为间的理论关系模型,并通过调查国内消费者对中高档名牌商品的消费观念和态度来检验此模型的有效性.研究发现,面子意识同炫耀性消费行为的四个维度呈显著正相关,对地位消费倾向有显著正向影响,但地位消费倾向对炫耀性消费行为的影响总体不太明显,只对物质享乐主义和群体归属交流两个维度有较弱的负向影响.     

Gendered consumer competences in households with one vs. two adults1

Consumption is gendered. Some markets can be described as female‐dominated, while others can be described as male‐dominated consumer areas. The departure of this article is observed gender differences in consumer competences, measured by men and women's self‐reported efforts to stay informed on different markets. Three central gender research hypotheses are applied to investigate the observed gender differences in consumer competences. Nowadays, modern consumer markets are characterized by abundance, complexity and rapid changes, making it hardly possible for any consumer to master all markets he or she operates in. Because very much of the consumption takes place within the households, it should be convenient to live in a household with two adult persons who can share responsibilities and stay informed on the different segments of the markets. However, many households consist of only one adult person. Our main concern has been to investigate whether the observed gender differences in consumer competences could be explained by the specializing hypothesis, i.e. that the gendered pattern relies on a gendered division of consumer competences within couple households; in other words, that gender differences in consumer competences among single‐person households should be absent, or significantly lower, than among couple households. In case we would not find support for the specializing hypothesis, two other probable explanations are also put forward: the traditional gender difference hypothesis and the selection hypothesis. These three hypotheses are tested in a data material based on 2000 telephone interviews from the SIFO survey, collected in 2007.