平台经济视阈下社会责任消费行为意向驱动因素研究

平台经济的快速发展使得平台型社会责任消费问题日益被关注。立足平台经济情境下社会责任消费行为的“利他”属性，基于弱关系理论和消费者—企业认同理论，从社会互动视角对计划行为理论进行重塑,在问卷调查基础上通过统计分析方法研究社会责任消费行为意向驱动因素。实证显示：行为态度、社会规范、感知行为控制及平台企业社会责任认同对社会责任消费行为意向的生态消费、善因消费和诚信消费三个维度均有不同程度的正向影响，其中社会规范是最大的影响变量；行为态度在社会规范、感知行为控制、平台企业社会责任认同与社会责任消费行为意向之间起中介作用。修正后的计划行为理论实现了个人与社会、理性逻辑和情感逻辑的有机统一，能对平台经济视阈下社会责任消费行为意向进行有效的解释与预测,从而为平台社会责任生态化治理提供一定启示。     

The Income and Consumption Effects of COVID-19 and the Role of Public Policy*

We provide empirical evidence on the labour market impacts of COVID-19 in the UK and assess the effectiveness of mitigation policies. We estimate the relationship between employment outcomes and occupational and industrial characteristics and assess the effects on consumption. Seventy per cent of households in the bottom fifth of the earnings distribution hold insufficient assets to maintain current spending for more than one week. We compare the effectiveness of the UK's Coronavirus Job Retention Scheme and of Economic Impact Payments in the US. The EIPs are more effective at mitigating consumption reductions as they have full coverage, depend on household structure and are higher for low-income workers.     

数字经济背景下深圳居民消费结构变迁分析

近年来,伴随着我国电商交易规模的不断增加,数字经济蓬勃发展,逐渐成为改善消费环境、促进经济发展的新引擎。同时,数字经济具有很强的网络效应,可以带动居民消费实现转型升级。本文结合2008—2018年的电商交易规模与深圳消费结构相关数据,从衣、食、住、行等方面分析了居民消费结构的变化趋势。本研究认为居民收入增加、商品价格变动、粤港澳大湾区建设等是影响深圳居民消费的重要因素,最后给出实现深圳居民消费结构升级的相关建议。     

生态消费模式合作案例研究——以樱慈有机生活体验馆为例

生态消费模式是人们为满足消费需求并实现生态平衡过程所做的一种新型探索。生态消费模式中的合作案例较多,具体可以体现为:倡导节约性消费理念、选择简捷性消费方式、明确安全化消费目标、完善和谐化消费制度等。樱慈有机生活体验馆正是以新媒体传播方式、新交流合作平台、新代际立体反馈、新消费链条构建的真实案例展现。     

The effects of public spending externalities

We conduct a positive analysis on the effects of ‘externalities’ produced by government spending. To this effect, we estimate, using U.S. data, an RBC model with two salient features. First, we allow government consumption to directly affect the marginal utility of consumption. Second, we allow public capital to shift the productivity of private factors. We provide an identification analysis that supports the strategy adopted for estimating the parameters governing these two channels. On one hand, private and government consumption are robustly estimated to be substitute goods. Because of substitutability, labor supply reacts little to a government consumption shock, so the estimated output multiplier is much lower than in models with separabilities. On the other hand, our results point towards public investment being ‘unproductive’.     

河南省农民消费支出地区差异的实证分析

据2011年河南省统计年鉴调查数据表明,河南省各地区农民支出差异较大,且呈现出进一步扩大的趋势。文章从河南省农民消费支出地区差异的现状着手,对河南省农民消费支出地区差异进行实证分析,找出影响河南省各地区农民消费支出的主要影响因素,并提出解决河南省农民消费支出差异较大问题方案的模型,为合理调整河南省农民消费结构,尽快消除消费支出地区差异较大并继续扩大的现象,实现各地区经济均衡发展提供一定的科学依据。     

Social Networking the Brand—An Exploration of the Drivers of Brand Image in the South African Beer Market

Social network marketing has risen to the fore as an innovative and cost effective method of reaching a target audience. However, owing to the recentness of this marketing technique, there is little scholarly research in this area, especially in emerging markets. This study considered the impact of interactivity and media richness on brand attitude and brand image in the South African beer market. It also tested whether brand involvement has a moderating effect in this regard. The empirical work was conducted through an electronic survey of Facebook fan page users. The results revealed that interactivity had a positive effect on brand attitude, whilst media richness did not. Brand involvement, tested for a moderating effect on the above relationships, was not found to be significant. As expected, brand attitude was found to be strongly linked to brand image in this context. The findings stress the importance of bidirectional communication in favor of media rich design. This suggests that marketers of beer would be well advised to engage with customers on fan pages in routinely responding to their comments and allowing them to upload suitable content. If consumers feel that they have ‘ownership’ of these pages and are able to have a positive influence on brand evolution, fan pages are likely to yield positive results in social media campaigns.     

在炼钢生产中如何降低石墨电极消耗

石墨电极消耗率是电炉炼钢生产的一个重要技术经济指标。近年来我厂1.5t电弧炉炼钢生产中,石墨电极消耗率呈现上升趋势。针对这一问题,我们实施现场攻关,发现电极折断消耗是石墨电极消耗大的主要原因。通过对电弧炉设备大修、改善炼钢环境、规范炉前操作行为,有效地解决了炼钢生产中电极折断消耗高的问题,使石墨电极消耗率从18.7kg/t降低到8.4kg/t,且取得了良好的技术效果和经济效益。     

Turning values concrete: the role and ways of business selection in local currency schemes

Alternative consumption schemes require the selection of producers and traders according to criteria and through processes that should make alternative values concrete. The way values turn concrete is crucial for the effectiveness of such projects. This paper investigates the ways criteria and processes are defined and their real meanings and uses through the case of associative local currencies. Drawing on the framework of proximities, it analyses local currency schemes as combining proximities (geographical and non-geographical) and selection processes set up for providers wishing to join. Selection processes may be based on a charter, an approval committee and screening criteria. The objectives of the selection, its measures in principle, the way in which it is applied as well as the practical consequences are discussed. Even when charters and formal participatory schemes for selecting providers are established, proximities appear as the keystone of selection and trust.