Materialism and conspicuous consumption in China: a cross‐cultural examination

With the growing rise in consumer spending and economic power in Asian societies, it is increasingly important to explore the implications of these developments on consumer culture. This cross‐cultural study first discusses the rise of materialism and conspicuous consumption in post‐revolution China then examines differences in these phenomena between young adult consumers, aged 18–35, living in urban China and the United States. Utilizing survey data from over 600 respondents, significant differences were found in both materialism and conspicuous consumption, with Chinese young adults scoring higher in both variables. The findings show, that compared with past comparative studies, it appears both materialism and conspicuous consumption are on the rise among urban Chinese consumers.     

Idiosyncratic use of credit facilities by consumers in an emerging economy

A worldwide increase in household debt since the turn of the century has created considerable concern about the indebtedness of households, especially those in emerging economies that have been hit particularly hard by the global economic slump. In this study, the credit consumption of consumers in Swaziland (N = 264) was investigated by means of a survey that aimed to identify and describe factors that encouraged consumers' use of credit, the influence of credit on their buying behaviour when choosing major household appliances or furniture as well as consumers' knowledge of the conditions of credit facilities that were available for their use in retail. Findings revealed that consumers unequivocally appreciate the convenience that is associated with credit, specifically to cope with unexpected purchases, to benefit from special offers and opportunity to afford expensive goods. These advantages apparently negate the negative consequences such as high interest rates and strain on household budgets. Mean scores that were obtained in the knowledge test that only reflected upon credit agreements that respondents have actually entered into in the past, confirmed their ignorance pertaining to their contractual obligations and their consequent vulnerability. Consumers' age and gender seem to have noteworthy consequences for efforts to enhance informed consumer decision‐making. Younger females were significantly better informed that their older counterpart while the reverse was true for males, although differences were not significant. The significant inverse relationship between income and the LS‐means for the credit knowledge test differ from findings in developed countries and provide valuable opportunity for further investigation.     

论物流与电子商务

随着信息化、网络化的普及,网络消费必将成为消费者消费的主流模式。消费者消费模式的改变促进了物流、资金流、信息流在操作利用模式上的独立化,但是三者之间的相互作用表现得越来越明显。有效地将三者结合运用将极大地推动现代消费模式的发展,降低社会物流成本。     

中国农村居民旅游消费的多元线性回归分析

进入新世纪,中国旅游业进入了战略转型时期,由于国际旅游市场竞争日趋激烈与金融危机的冲击,入境游明显受挫以及国内旅游需求日益增长,国内旅游逐渐在我国的旅游市场上占据主导地位。过去,在我国的旅游消费群体中,主要消费群体为城镇居民,因而人们更多地将目光集中在对城镇居民的旅游消费研究上。但近几年来,农村居民的旅游人数和旅游花费也在显著增长。文章通过对我国农村居民旅游消费进行多元线性回归分析,阐述了我国农村居民的旅游消费状况,研究了各种因素对我国农村居民旅游消费的不同影响,为策划国内旅游市场未来的发展提供了可供参考的政策建议,并预测未来的旅游消费情况,试图找到挖掘我国农村居民旅游消费市场的巨大潜力的有力措施。     

居民消费结构升级视野下的企业营销策略

近些年来,居民的消费需求扩张的主要支撑力为消费结构,因此,在我国遭遇金融危机的时刻,为了扩大内需、开启新一轮消费的热点以及保持经济的持续快速增长,研究我国的居民消费结构升级及相关问题具有非常重大的战略意义。文中首先讲述了居民消费结构升级及其内在动因,其次对我国居民的消费结构升级发展趋势进行了论述,最后就国内企业市场营销所存在的问题以及4P+4C的营销策略展开了讨论。     

基于价值链的企业营销文化产生机理与培育路径

营销文化作为指导企业价值链运行的理念,既起着导入消费文化又起着传播企业文化的作用。随着产品的循环流动,营销文化在涨落作用下呈螺旋式上升。营销文化培育需要企业价值链上各环节的密切配合,以降低企业价值链中的无序状态,促使其向平衡态转化。     

关于提高天津市农村居民消费水平的研究

研究农村居民消费,对加快推进社会主义新农村建设有重要意义。文章以近几年天津市农村居民消费为调查对象,分析农村居民消费现状与成因,提出改善天津市乃至全国农村居民消费的路径。     

企业市场营销战略创新

营销战略是企业全部营销工作的基石。市场营销要制定企业的市场定位战略,发掘市场潜在需求,确立消费者品牌归属感,明确市场细分目标。能否满足消费者需求,直接关系到企业的市场份额和盈利,从而影响企业的生存与发展。消费者心理及行为与企业的市场营销有着极为密切的内在联系。建构营销理念体系,整合营销资源,实现市场优势最大增值,转换营销模式,建立立体化营销体系,是企业市场营销战略创新的必由路径。     

江苏后发达地区农村消费者行为特征分析及对策

近年来,江苏农村人口一直占50%左右。在收入低约束下,伴随着流动性约束以及未来收入和支出不确定性的影响,农村居民的消费倾向较低,消费结构也不够合理。本文在分析国内外学者对农村消费者的消费结构研究基础上,利用斯通的线性支出系统模型,对江苏省后发达地区农村消费者的行为进行实证研究,指出该群消费者现有的消费行为特点及存在的问题,并从政府和企业的角度提出了相应的对策。     

家庭直接能耗的碳排放影响因素研究进展

家庭能源消费对环境的影响已经成为可持续发展领域热点研究课题之一。为了更好地开展家庭直接能耗的碳排放研究,对国际上近20年的研究进行总结分析,将国际上对家庭直接能耗碳排放影响因素的研究模型归纳为自上而下模型、自下而上模型及综合模型三大类,并对各种模型进行了评价;国际上对家庭直接能耗碳排放影响因素的研究集中于家庭外部环境、家庭特征及家庭成员3个方面。分析表明:家庭直接能耗碳排放影响因素的研究模型由简单走向综合;所用数据由历史统计数据到与微观住户调研数据相结合;研究的层面由国家(地区)、城市、社区向家庭内部全面展开;分析的视角由单一的宏观分析,到宏观与微观分析相结合。在基本反映家庭直接能耗碳排放影响因素研究的最新态势的同时,提出了我国家庭直接能耗碳排放影响因素研究中值得注意的几个问题。