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41.
《Journal of Retailing》2015,91(1):125-139
Consumers increasingly rely on Internet price comparison sites (PCS) to gain knowledge about the market. The prices generated by a PCS search can act as contextual reference prices and influence the attractiveness of prices encountered later as consumers shop offline at local stores. This paper demonstrates that both PCS retailer ratings and the shape of the PCS price distribution influence the impact of PCS search results on later price evaluations. A favorable PCS retailer rating increases the perceived validity of the price associated with that retailer, enhancing the impact of that PCS price on offline price evaluations (Study 1). The shape of the PCS price distribution can also influence later price evaluations, however this effect depends on the information provided by the PCS retailer ratings. When PCS retailer ratings are similar, implying similar validity for the associated prices, low PCS prices and those appearing more frequently in the PCS price distribution have more impact (Studies 2 and 3). When PCS retailer ratings are variable (some high and some low), the PCS price distribution effect occurs only when the PCS retailer ratings provide congruent information about price validity — that is, the most frequent price is offered by retailers with more favorable ratings. Study 3 shows that price validity inferences do mediate this result. Finally, we depart from the offline shopping context to show that when consumers choose a retailer directly from the PCS search results, the effect of PCS retailer ratings is stronger for high-priced retailers and for consumers who rely less on the retailer price as a heuristic to infer retailer service level. Based on our findings we offer insights for online and offline retailers when considering strategic responses, such as price matching guarantees. 相似文献
42.
Experimental analysis of choice 总被引:2,自引:1,他引:2
Richard T. Carson Jordan J. Louviere Donald A. Anderson Phipps Arabie David S. Bunch David A. Hensher Richard M. Johnson Warren F. Kuhfeld Dan Steinberg Joffre Swait Harry Timmermans James B. Wiley 《Marketing Letters》1994,5(4):351-367
Experimental choice analysis continues to attract academic and applied attention. We review what is known about the design, conduct, analysis, and use of data from choice experiments, and indicate gaps in current knowledge that should be addressed in future research. Design strategies consistent with probabilistic models of choice process and the parallels between choice experiments and real markets are considered. Additionally, we address the issues of reliability and validity. Progress has been made in accounting for differences in reliability, but more research is needed to determine which experiments and response procedures will consistently produce more reliable data for various problems.Sawtooth SoftwareDecision Research 相似文献
43.
营销情境中的心理契约及其测量 总被引:18,自引:0,他引:18
心理契约发轫于组织行为学研究,但心理契约在企业与顾客的营销情境中同样存在。在文献回顾基础上,本文将心理契约应用到营销情境中,界定了特定的概念内涵,开发设计了相应的测度量表,并通过调查数据分析,对量表的信度与效度进行了实证检验。 相似文献
44.
国民快乐指数调查量表设计的理论机理、结构与测量学特性分析 总被引:9,自引:0,他引:9
文章在汲取国内外快乐指数、快乐感、主观幸福感研究的基础上,设计了基于主客观统一性与“主体-环境”整体联系性的快乐指数调查表,并运用心理学、社会学的相关附加量表进行辅助解释。从对1189份有效问卷的分析中得到验证,本快乐指数调查表具有优良的效度,有进一步推广应用于国民快乐(幸福)指数核算的实际价值。 相似文献
45.
This paper examines the etic vs. emic nature of the new product creativity (NPC) construct often used in the strategic marketing and management literatures. The current study compares the NPC measure developed by Im and Workman (2004) in the West in an Eastern context by utilizing data from 172 Malaysian companies. The results show that NPC, which is the combination of new product (NP) novelty and NP meaningfulness, has a different connotation in Malaysia. The findings demonstrate that from the novelty perspective NPC is an emic phenomenon. After the construct validation process, the Western claim that NPC is a seed of firm performance is tested. The results verify NPC's relationship with NP performance as a source of competitive advantage for Malaysian firms and thus suggest that this relationship is etic in nature. These findings have significant implications for firms' global innovation strategies. 相似文献
46.
Building understanding of overconfident executives is central to a growing literature that spans a number of disciplines. Much of this research has utilized unobtrusive, or indirect, measures to assess executive overconfidence from secondary data sources. We analyze the convergent and content validity of seven extant unobtrusive measures of executive overconfidence. The results of our analyses indicate that these measures do not exhibit adequate convergence, suggesting that existing measures are not measuring the same construct. Further, we administer a sort task to academic colleagues to assess whether scholars believe that the seven measures are adequately assessing the intended construct. The results of our sort task indicate that scholars did not categorize any of the seven measures as sufficient for measuring overconfidence. We conclude with suggestions for future research to address the inadequate convergent and content validity found in our assessment of extant measures of executive overconfidence. 相似文献
47.
以50种纳入转融通标的证券的股票构造处理组,以50种纳入融资融券标的证券但未纳入转融通标的证券的股票构造控制组,利用转融通制度实施前后各10个交易月份的数据,采用双重差分模型研究转融通制度的实施对证券市场流动性、波动性、有效性等市场质量的净影响,得到的可靠结论是:转融通制度在一定程度上提高了证券市场的流动性,显著抑制了证券市场的波动性,显著提高了证券市场的有效性,总体上改善了证券市场质量。监管者应进一步拓宽转融通标的证券的范围,增加转融通标的证券的数量,并对证券进入转融通标的证券之前和之后进行区别对待;交易者在确定交易策略时也应做出正确选择。 相似文献
48.
以中国民航2009—2012年结题的86个软科学项目作为研究对象,在采用问卷调查方法分析项目成果应用情况的基础上,应用数据包络分析法(DEA)研究了民航软科学研究投入的有效性,得出民航软科学研究存在投入非有效性的结论。最后,分析中国民航软科学研究中存在的问题。 相似文献
49.
运用需求分析模型,对嘉兴市涉外行业从岗位需求和从业人员培训需求两方面进行分析,并对两组数据进行了对比。认为应以需求为导向,合理定位员工外语培训目标;以需求为导向,科学合理设计培训课程;坚持以能力培养为主线,以听说技能为培训重点;坚持"以实用、应用为目的,以必须够用为度"的原则;课堂教学形式应体现"学习者为中心"的理念。 相似文献
50.
随着人们法律意识的不断提高以及现代经济活动对合同要求严格,如何在企业经济活动中科学有效的进行合同管理成为了企业发展过程中必须面对的首要问题。无效合同与可撤销合同作为现代经济社会中经常遇到的合同形式,其科学有效的分析对企业经济利益的保障有着重要的影响。文中就无效合同与可撤销合同法律效力进行了简要的分析与论述。 相似文献