What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971-2006

Business-to-business marketing research has a long tradition of using qualitative case studies. Industrial Marketing Management (IMM) has actively encouraged the use of case methods, resulting in many important theoretical advances in the field. However, debate still rages over what constitutes “good case research”. This article addresses this issue from a positivist standpoint. We examine the how authors address issues of quality in the 105 qualitative case studies published in IMM between 1971 and 2006. Four periods were identified: 1971-1979, 1980-1989, 1990-1999, and 2000-2006. Findings demonstrate that, from a positivist viewpoint, there has been a steady improvement in how authors addressed issues of research quality in published qualitative case studies. Suggestions for changes in data presentation, reviewer expectations, the IMM reviewer feedback form, and the use of web-based appendices containing data pertinent to reader judgments of research quality are suggested.     

Comparing financial and social costs for top‐down versus fixed‐band selection: A practical application with bus drivers

A number of solutions have been proposed to the diversity‐validity dilemma arising from the use of cognitive ability tests in employment selection. Cognitive ability tests predict training and job performance but also produce adverse impact against minority groups. Although banding reduces adverse impact, it has been criticized for also reducing the utility of the selection process. We assessed the social and financial impact of a fixed band approach with top‐down hiring across several hiring scenarios with a pool of bus driver applicants. Overall, the fixed band approach reduced adverse impact without substantially reducing the cost effectiveness of the hiring process. We discuss the implications of these two approaches in the context of the diversity‐validity dilemma. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

国际银行资本充足性管制有效性探析——兼评《巴塞尔协议》的资本充足率标准

按照存在破产成本和税收情况下的MM理论分析,只有管理当局确定的资本比率和银行最佳资本结构一致时,资本充足性管制才是完全有效的。实证检验表明,各国银行的最佳资本结构并不完全相同,资本比率与资本收益率之间也不存在协整关系,不存在一个适于所有银行的最佳资本比率。《巴     

Big Data,Official Statistics and Some Initiatives by the Australian Bureau of Statistics

Official statisticians have been dealing with a diversity of data sources for decades. However, new sources of data in the Big Data domain provide an opportunity to deliver a more efficient and effective statistical service. This paper outlines a number of considerations for the official statistician when deciding whether to embrace a particular new data source in the regular production of official statistics. The principal considerations are relevance, business benefit, and the validity of using the source for official statistics in finite population inferences or analytic inferences. The paper also describes the Big Data Flagship Project of the Australian Bureau of Statistics (ABS), which has been established to provide the opportunity for the ABS to gain practical experience in assessing the business, statistical, technical, computational and other issues in using Big Data. In addition, ABS participation in national and international activities in this area will help it share experience and knowledge, while collaboration with academics will enable ABS to better acquire the capability to address business problems using the new sources of data as part of the solution.     

公开选拔党政领导干部制度有效性的文献综述

公开选拔党政领导干部制度作为干部人事制度的重要组成部分,其有效性问题值得我们关注,将这一问题分解为＂公开选拔制度能做什么＂和＂公开选拔制度做了什么＂问题分别从规范研究和经验研究两个方面,对相关研究进行综述,通过分析,可得出＂公开选拔制从应然状态是非常有效的,但是从实然角度来看其作用有限,因此该制度有效性上无法作出定论＂的结论。因此,未来研究框架是将应然状态看作是公选制度的收益,将实然状态中的各种因素视作是公选制度的成本,进而通过成本收益的方式来分析公开选拔制度的有效性问题。     

关于《毛泽东思想和中国特色社会主义理论体系概论》教学的几点思考

提高教学实效性是高职思想政治教育的一个永恒的主题,该文从教法、学法和教师自身三个角度介绍了作者的经验,提出教师要有正确合理的教学方法,要教会学生正确合理的学习方法和教师要研究自身,教学要体现自身特色。     

The Latino Assumption: A Research Note

The Latino assumption refers to the presumption that individuals residing in the United States and its commonwealths who have descended from Latin American countries and Spain constitute a homogeneous panethnic social identity. Inappropriately studying individuals of Latin American and Spanish descent as a homogeneous group in leisure research may result in threats to internal validity, statistical conclusion, and external validity. This article examines these issues and the historical context of the Latino assumption.     

Pioneering the Development of a Scale to Measure E-Tailer Image

ABSTRACT

Given the risks and returns associated with conducting business online, practitioners and academics alike are urged to gain an understanding of the strategic variables that can offer firms competitive advantages. A strategic variable of importance to traditional retailers is the image that is promoted to consumers. To date the concept of online retail or “e-tail” image has not been assessed in marketing literature. This study forwards the development of a multi-dimensional scale to measure e-tailer image. By way of extensive review of retail image literature, the authors develop a six-dimensional definition of e-tailer image consisting of the functional dimensions of price, merchandise, and service, and the affective dimensions of atmosphere, self/site image congruence, and convenience. Through interviews with online consumers and experts in the field, an item pool is generated to represent e-tailer image. The results of three empirical tests, the first consisting of a student sample and the second and third consisting of online shoppers, are reported. Utilizing exploratory/confirmatory factor analysis and correlation analysis, findings confirm the proposed dimensionality, reliability and validity of the e-tailer image scale. The most important contribution of the study revolves around the fact that it takes the first logical step in measuring a very illusive, yet crucial, strategic marketing variable.     

“Just Trying to Keep the Customer Satisfied”

SUMMARY

The paper compares the predictive validity of six models used in the measurement of satisfaction; it is concerned with their application at destination level, with particular reference to Orlando, Florida. Using factor analysis and multiple regression, the ‘performance only’ model was clearly identified as the best predictor of satisfaction. The incorporation of ‘importance’ and ‘performance’ ratings did not improve the predictive power of the ‘performance only’ solution. From tourists' ‘performance’ ratings, five ‘dimensions’ of Orlando's tourism offering were identified: ‘primary,’ ‘secondary’ and ‘tertiary’ attractions, ‘facilitators’ and ‘transport plus.’ Notwithstanding Orlando's reputation as the world's theme park capital, Orlando's ‘secondary’ attractions (such as shopping and dining opportunities) and ‘facilitators’ (such as accommodation and customer service) were identified as having the most influence on overall tourist satisfaction with Orlando.     

超市客户回报计划有效性的实证研究

尽管客户忠诚计划作为一种重要的关系营销手段,已成为众多企业进行客户关系管理的工具,但却没有太多研究着眼于客户忠诚计划有效性的实证分析。本文根据企业忠诚计划数据库的数据特征通过ANOVA分析和Logistic模型对一家零售超市忠诚计划进行了实证分析。结果显示该超市回报计划并没有加强其客户的选择和价值诉求,最后讨论了实证结论对企业实践回报计划的指导意义。