World Leisure and Recreation Association International Position Statement on Leisure Education and Youth at Risk

Researchers have noted the utility of the Investment Model in explaining the formation of loyalty. This study extends the Investment Model in a leisure service context by including two additional constructs of quality and value. Quality and value are proposed as antecedents of satisfaction, with their effects on loyalty mediated by satisfaction. Results from an online panel survey of American cruise passengers support these hypotheses. The study provides a model of loyalty building that may shed new insight on loyalty research.     

《小岭曹氏宗谱》宣纸研究史料价值及若干问题释疑

《小岭曹氏宗谱》是一部尤对宣纸研究有特殊史料价值的史籍，它给后人留下了有关宣纸经营、产区分布、重要宣纸人物和宣纸发展史上重大事件的记载，同时还引发了我们对历史上小岭曹氏历代遵行“口训”，长期有效地对宣纸技艺进行保密问题的思考。     

Extending the Nash solution to choice problems with reference points

In 1985 Aumann axiomatized the Shapley NTU value by non-emptiness, efficiency, unanimity, scale covariance, conditional additivity, and independence of irrelevant alternatives. We show that, when replacing unanimity by “unanimity for the grand coalition” and translation covariance, these axioms characterize the Nash solution on the class of n-person choice problems with reference points. A classical bargaining problem consists of a convex feasible set that contains the disagreement point here called reference point. The feasible set of a choice problem does not necessarily contain the reference point and may not be convex. However, we assume that it satisfies some standard properties. Our result is robust so that the characterization is still valid for many subclasses of choice problems, among those is the class of classical bargaining problems. Moreover, we show that each of the employed axioms – including independence of irrelevant alternatives – may be logically independent of the remaining axioms.     

绿色经济视野下商业模式创新的价值取向

商业模式创新作为当代一种新型创新形态,对于发展绿色经济具有不可或缺的重要性,能充分适应绿色市场的需求及其变化,有效应对绿色市场竞争的挑战,并促进绿色技术创新走向市场。绿色商业模式创新应以经济发展与环保、节约资源的双赢为价值取向,实现生态化与市场化的统一,主要包括:将节省生产成本与节能减排要求相结合,将绿色技术创新与蓝海战略相结合,联系国情实际进行创新,将绿色文化建设与市场营销相结合,实施绿色品牌战略等。     

Strategic niche management of social innovations: the case of social entrepreneurship

Strategic niche management (SNM), a tool to understand and manage radical socio-technical innovations and facilitate their diffusion, has always departed from a technical artefact. Many radical innovations, however, do not revolve around such an artefact. Social entrepreneurship is a new business model that combines a social goal with a business mentality and is heralded as an important new way to create social value such as sustainability. This study examines if and how SNM can be applied to such a social innovation. It identifies theoretical and practical limitations and proposes solutions. The main conclusion is that SNM can be used to analyse radical social innovation, although it requires rethinking the initial entry point for research and management. Exemplifying quotes are proposed as an alternative. Second, this paper suggests using values to describe niche–regime interaction as a better way to anticipate future niche–regime interactions.     

以社会主义核心价值体系引领高职院校校园文化建设

本文结合学习十八大精神,强调高职校园文化建设必须坚持社会主义核心价值体系的引领作用不动摇;分析了高职校园文化建设面临的挑战,强调面对困难与挑战不回避;提出了引领高职校园文化建设的途径,强调探索文化传承创新之路不停滞。     

The role of customer gratitude in making relationship marketing investments successful

This paper recognises that customer loyalty is important for many competitive organisations, and that retail firms make investments to build and maintain loyal relationships with their existing and potential customers (e.g. loyalty programs). However, there has been little focus on the mechanisms by which these relationship investments operate to achieve customer loyalty. This paper examines one mechanism, namely customer gratitude, which works to make a firm’s relationship marketing investment a success or a failure. Using data from 1600 undergraduate students, this study empirically confirms the mediating role of customer gratitude between the customers’ perceptions a firm’s relationship marketing investments and customers’ perceptions of the value of the relationship with the firm. Further, a significant moderating effect of perceived benevolence on the relationship between customers’ perceptions a firm’s relationship marketing investments and customer gratitude was identified. For theorists, this customer gratitude model offers a better psychological explanation of how relationship marketing investments operate to improve the value that customers place on their relationships with retailers. Our research suggests that managers should invest resources to stimulate customer gratitude in order to build strong customer–seller relationships.     

Organisational change and performance in long-lived small firms: a real options approach

This paper supports two key principles of real options reasoning: (a) the value of waiting and (b) the value of staging. It tests whether real options logic applies to small firms implementing significant changes (e.g. in technology) in a model of small firm performance, estimated on data collected by interviews with entrepreneurs. We found that to achieve a higher value by waiting, a delicate balance of precipitators of change against time until exercise is necessary (e.g. if there were just one or two precipitators, then waiting would certainly raise the value). Similarly, to achieve a higher value by staging, the entrepreneur needs to balance embedding against investment time. Thus, provided that investment time is less than 1¼ years, we found that embedding will raise the value. Overall, this implies that strategic flexibility in investment decisions is necessary for good long-run performance of small firms.     

现代社会发展内容和现实价值

社会发展理论是马克思主义社会发展理论与中国社会发展实际相结合的产物,它从社会发展的运行层面上系统回答了经济文化落后的国家如何实现现代化的问题是具有中国特色东方社会理论。在新的历史时期提出了社会发展理论,是面对世纪之交的国内外形势,对于今天构建社会主义和谐社会是具有借鉴意义和现实价值的。