关于河北工业竞争力的统计分析

依据大量的统计资料，测定了河北省36个工业行业的工业品市场占有率和竞争优势系数等统计指标，对河北省工业整体竞争力以及各行业竞争力水平进行了统计分析，指出了河北省工业产业中存在的主要问题，并对增强河北省工业竞争力提出了合理化建议。     

优劣与替代:比较优势理论在中国

如何结合我国国情正确地理解比较优势论和20世纪80年代兴起的竞争优势论,这是贸易理论和产业理论所要澄清的理论问题。竞争优势论并不能替代比较优势论,比较优势论仍然在我国经济中起作用。劳动力密集型产业不仅现阶段有实际意义,而且可能是我国长期的比较优势产业。我们不能简单化地加以排斥,而要通过长期努力,在培育竞争优势的同时实现比较优势的升级。     

从内部控制看我国公司董事会建设

董事会建设一直是我国公司治理的核心，该文则将董事会置于公司内部控制环境中，从控制角度探讨董事会的重要性、当前我国公司董事会存在的主要问题及其解决思路。     

基于动态竞争优势的价值链管理模式构建

本文首先从速度经济时代的现实出发引出企业动态竞争优势和价值链管理;其次指出了传统价值链管理的局限;再次,阐述了基于竞争优势的价值链管理理论演进;最后,构建了基于动态竞争优势的价值链管理模式。     

信息技术营造企业的竞争优势

企业采用不同的技术营造自身的竞争优势,而信息技术作为一种新的竞争手段,正在对企业的竞争优势产生着广泛而深刻的影响。企业在应用信息技术的过程中,可以选择多种竞争战略,但由于企业的生产类型、规模以及自身技术环境等方面的差异,导致企业所选择竞争战略组合会有所差异。企业在实施信息技术战略时,应充分考虑自身的实际,选择恰当的信息技术战略组合,以使企业在激烈的市场竞争环境中逐步营造自身的竞争优势。     

论国有银行引入外国战略投资者及相关争议

国有商业银行在股份制改造中是否需要引入外国战略投资者,国有商业银行资产是否被贱卖、是否会影响国家金融安全、国有商业银行能否真正学到外国战略投资者的先进技术与管理经验已成为当前中国金融界争议最大的热点问题。本文旨在对国有银行引入战略投资者的必要性、操作情况以及由此引发的相关争议进行分析。     

Identity, identification, and relationship through social alliances

The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social alliances are an important means whereby employees identify more closely with their organizations while gaining a greater sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations. Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational identification. The results also suggest that participation in social alliances may result in multiple forms of identification: intra- and interorganiza-tion identification. Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications. Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review. Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration (marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing.     

提升黑龙江省粮食加工产业整体竞争优势的策略研究

黑龙江省发展粮食加工产业具有一定的区域优势,但要将粮食加工产业的原粮种植、加工产量与需求的数量、资源等优势转变为竞争优势,必须通过发展质量农业、延伸产业链、发展产业集群、技术创新、整体市场营销和区域品牌营销、构建具有竞争力的粮食加工产业价值链等策略的实施才能发挥其整体竞争优势,促进粮食加工产业结构优化升级,提升黑龙江省粮食加工产业的整体竞争力.     

"泛珠三角"经济圈产业梯度转移研究

生产成本上升,资源瓶颈,腹地狭小已成为“大珠三角”发展的“软肋”,在以上方面,其他8省区相对于“大珠三角”则能优势互补,产业梯度转移成为泛珠三角区域产业发展的迫切要求。根据区域产业梯度转移规律,泛珠三角各省区具备了产业梯度转移的各项条件。在产业转移过程中,应发挥各地区的比较优势,以大珠三角为龙头,通过由港澳——粤闽发达省份——其他欠发达省份级差转移的“雁形发展模式”实施产业转移。另外,在转移中,应注重发挥企业的主体作用和政府的协调作用。     

高校品牌竞争优势及其法则

学校品牌竞争的目标是社会满意最大化,品牌忠诚最大化。高校的教育服务产品面临学生的就学市场、社会人才市场的选择和竞争,高等教育产品的市场竞争类型是垄断竞争市场。要确认本校的竞争优势并选择相对竞争优势,采取定位准确的品牌市场竞争法则,制订并实施学校、专业、课程营销组合策略。