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AbstractIn some product categories, older consumers (aged 65+) tend to be more brand loyal, have smaller consideration sets and defer purchase more than younger consumers. This conservative behaviour may arise, in part, because older people are more socially isolated and thus receive less social influence relating to product options. In this multi-study research, the volume of word of mouth (WOM) is used as an indicator of social influence. The WOM received by men and women falls substantially beyond age 65, indicating that a deficit in advice may be part of the explanation for conservative decision-making. To test this proposition, the duration of customer tenure of the current brand (how long the respondent has been a customer) is used as a measure of purchase deferral and, as predicted, tenure is longer when less WOM is received. This evidence indicates that some older consumers experience a degree of social isolation, which affects their decision-making. In marketing and social policy, there is a need to promote procedures, technologies and institutions that help older people to connect with others. 相似文献
103.
Mark A.A.M. Leenders Mark A. Farrell Koos Zwaan Tom F.M. ter Bogt 《Journal of Marketing Management》2013,29(17-18):1799-1817
AbstractResearch on how music artists generate sales from their content through different platforms is scant. In this study, configuration theory is used to show that different market access configurations are viable simultaneously and that young musicians differ significantly in how they generate revenues. Using data on the media and sales performance of 338 young musicians in the Netherlands, we show that there is an ‘Emerging Star’ group (7–13% of artists depending on regional scope) and that record labels play an important role in this configuration providing broad media access on all platforms, both old and new. Digital age ‘Independents’ (14% of young artists), mostly without a record label, seem to benefit from the use of social media while exploiting synergies around live music. All artists in the remaining groups ‘Question Marks’ and ‘Hobbyists’ experience low to very low performance on all platforms. This study shows that configuration theory can provide detailed insight into viable and unviable marketing strategies. In particular, it shows that the globally declining music CD platform can still be very important for specific artists that exploit synergies between live performances, on-site CD sales and social media fan relationship management. The implications for marketing theory and young music artists are discussed. 相似文献
104.
中国企业规模与年龄对企业成长的影响——来自制造业上市公司的面板数据 总被引:3,自引:0,他引:3
本文基于2003—2006年中国制造业上市公司的面板数据研究发现:(1)中国制造业企业的规模与成长的关系不符合Gibrat法则,即规模并不是独立于成长的变量;(2)总体上,规模对于企业成长有正面影响,规模越大的企业成长率越高;(3)年龄对于企业成长有负面影响,年龄越大的企业其成长率越低。本文基于各细分行业的研究样本进一步发现,规模和年龄对于企业成长的影响在制造业各细分行业有所不同。 相似文献
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106.
玩具伴随着儿童成长,是孩子最亲密的伙伴。本文从儿童生理和心理特征的角度出发,探讨儿童玩具设计的安全性、色彩的鲜明性以及设计出具有中国特色的儿童玩具,旨在为儿童创造健康、有益的玩具。 相似文献
107.
网络时代,舆论监督成为一种十分普遍的现象,也是近年来新闻传播学研究中的一个热门领域。本文对网络舆论监督的内涵、基本特征和主要问题进行了探讨,提出了一些实现舆论监督的规范化的办法。 相似文献
108.
Heather R. Parola Michael B. Harari David E. L. Herst Palina Prysmakova 《Public Management Review》2013,15(10):1397-1419
ABSTRACTAlthough age and gender are among the most analysed determinants of public service motivation (PSM), their effects on PSM development remain unclear due to contradictory findings among studies. To address this issue, we carried out a meta-analysis of PSM-age and -gender correlations, synthesizing findings from 30 independent samples, with pooled sample sizes as large as N = 86,958. Moreover, we considered the role of cultural context as a moderator of these relationships. Overall, we found that age and gender are indeed antecedents of PSM, but importantly, that these effects differ across cultural contexts. Implications for research and practice are discussed. 相似文献
109.
Amy Lai Yu Wong 《International Journal of Human Resource Management》2013,24(11):2147-2160
Bortner's Type A Behaviour Questionnaires were used to explore the work behaviour of Chinese managers and entrepreneurs in Taiwan and to investigate how that behaviour was influenced by occupation, age and gender. One hundred and seventeen subjects participated in the study, of which 45 were also interviewed. The mean score on the questionnaire was 74.68, the median (74) and the mode (76) within a scoring range of 0–140. Eighty-four subjects registered scores of 80 or less (Type B behaviour) and 33 came within the mid-range of 81–120. None of the subjects registered scores of 121–40 (Type A behaviour). The highest score of 113 was registered by a female bank vice-president and the lowest (47) by a male manager working in a charitable organization and about to retire. The results are discussed within the context of Chinese cultural traditional and parenting practices, the unique characteristics of Taiwan's recent history and the subjects' career experience. 相似文献
110.
Neil Brenner Christian Schmid 《International journal of urban and regional research》2014,38(3):731-755
Foreboding declarations about contemporary urban trends pervade early twenty‐first century academic, political and journalistic discourse. Among the most widely recited is the claim that we now live in an ‘urban age’ because, for the first time in human history, more than half the world's population today purportedly lives within cities. Across otherwise diverse discursive, ideological and locational contexts, the urban age thesis has become a form of doxic common sense around which questions regarding the contemporary global urban condition are framed. This article argues that, despite its long history and its increasingly widespread influence, the urban age thesis is a flawed basis on which to conceptualize world urbanization patterns: it is empirically untenable (a statistical artifact) and theoretically incoherent (a chaotic conception). This critique is framed against the background of postwar attempts to measure the world's urban population, the main methodological and theoretical conundrums of which remain fundamentally unresolved in early twenty‐first century urban age discourse. The article concludes by outlining a series of methodological perspectives for an alternative understanding of the contemporary global urban condition. 相似文献