顾客重购意愿的品牌资产维度研究——以笔记本电脑行业为例

从影响顾客重复购买意愿的众多因素中探索其与品牌资产维度的联系，寻求不同品牌资产维度影响顾客重购意愿的方式与路径。作者基于笔记本电脑行业的调查研究，发现品牌认知、感知价值是直接影响顾客重购意愿的品牌资产关键维度，而品牌形象、感知质量和品牌独特性则通过品牌认知、感知价值间接影响顾客重购意愿。其中品牌形象对于品牌认知具有主导作用，感知价值的主要来源为品牌的独特性。     

The Geographic Extent of the Market for Soybeans and Soybean Products

This study looks at the question of whether soybeans, soybean meal, and soybean oil produced in the United States and exported were part of a single, world geographic market during the decade of the 1980s. An answer to this question is sought using an approach to defining a geographic market based on the notion of instantaneous causality. The empirical results suggest that there was but a single identifiable world market for these commodities over the period of study.     

尺寸链理论讲解方法探讨

尺寸链理论是高职机械类专业学生必须掌握的重要理论之一,也是《机械制造工艺学》课程的重点和难点。本文从尺寸链理论的教学内容安排、重点难点分析、教学技巧和课时分配等方面对尺寸链理论讲解方法进行了探讨。     

Nonlinear deterministic forecasting of daily dollar exchange rates

We perform out-of-sample predictions on several dollar exchange rate returns by using time-delay embedding techniques and a local linear predictor. We compared our predictions with those by a mean value predictor. Some of our predictions of the exchange rate returns outperform the predictions of the same series by the mean value predictor. However, these improvements were not statistically significant. Another interesting result in this paper which was obtained by using a recently developed technique of nonlinear dynamics is that all exchange rate return series we tested have a very high embedding dimension. Additionally, evidence indicates that these series are likely generated by high dimensional systems with measurement noise or by high dimensional nonlinear stochastic systems, that is, nonlinear deterministic systems with dynamic noise.     

Why Private Label Grocery Brands Have Not Succeeded in Asia

Abstract

Lower disposable income among Asian grocery shoppers, heavily discounted private label grocery brands, relative to national brands, and a favorable retail distribution structure would seem to predispose the former to success. But this has not been the case. To learn why private label grocery brands have not succeeded in Asia, two identical shopper surveys were conducted in Wichita, Kansas (United States) and Prakanong-Bangna, Bangkok (Thailand) to examine possible factors relating to retail grocery shopping differences. The authors found that poor market knowledge, and the tendency of Thai consumers to infer product quality by using extrinsic cues such as high price were salient. Additionally, Thai choices were influenced more by social factors than Americans, making them less prone to bargain hunting. The paper concludes with the discussion of managerial implications and offers recommendations to retail chain owners operating in the region.     

适度人口的三维动态建构

对适度人口作了全方位的阐明，分别包括三级内容（人口数量、人口质量和人口结构）、三个方向（人口与经济、人口与生态和人口与社会）和三个阶段（生存型、发展型和享受型人口），确定适度人口的方法，应是动态、优化和和逆向的综合过程。     

工程图学融合式教学模式的研究

本文建立了以三维CAD建模为主线的工程图学融合式教学模式,该模式将三维几何建模贯穿于工程图学教学全过程,使三维建模技术与传统图学的教学内容有机融合。在图学教学中引入三维实体造型理论和技术,使教学过程与工程应用相联系,是推进工程图学课程深入改革的必然趋势。     

企业物流风险四维传导模型

本文通过对国外学者的关于风险的定义的分析,提出了对他们的风险分类的质疑。从而提出了一个全新的风险分类方法,并在此基础上提出二阶段风险发展模式,提出了风险管理的阶段论。通过对新的风险分类的研究,又提出一个全新的四维物流风险传导模型和物流风险相互激发原理,为物流风险管理提供了更加广阔的思维空间和操作平台。     

集成式零件尺寸数据采集与分析装置研究

文章介绍了一个集成式尺寸数据采集与分析装置的设计原理和实现方法。该装置采用容栅式数显量具作为尺寸数据采集的前端,C51单片机作为数据采集和处理的中间环节,PC机作为数据分析处理的末端,能完成成批零件常规尺寸的采集、存储和误差统计分析。     

企业多元化决策的一个理论模型

本文通过建立数学模型，描述了业务市场特征线的特征以及企业多元维度和规模选择与企业资源及市场特征之间的关系，并讨论了企业多元化决策的一般逻辑过程。本文目的在于为企业的多元化决策和从事该领域研究的学者提供一个基础性的理论分析框架。