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81.
AbstractRetailers wish to expand their standard private label (PL) adopting a multi-tiered portfolio. We study the effects produced by the introduction of two new PLs quality-tiers (economy and premium) on the market share of various national brands (NB; premium-quality and second-tier) and the standard PL. This study proposes a model that accommodates three effects (similarity, attraction, and compromise) for understanding how the introduction of economy and premium PL may affect market incumbents. This study also analyzes the effects of introducing new PL quality-tiers for customer segments. Our results indicate that when economy and premium PL are introduced in the market, the choice probability of standard PL decreases, especially for high purchase quantity customers and PL loyal customers. In addition, introduction of a premium PL decreases the choice probability of second-tier NB and premium-quality NB, especially for PL loyal customers and high purchase quantity customers. 相似文献
82.
近年来,在我日出现了许多食品安全事件。食品安全的监管要用法律和制度作保障,用技术手段作依托,从原材料、生产、加工、运输、存储、销售和售后服务各个环节实现全过程的管理。笔者从食品安全追溯编码规范和应用讨论人手,对编码规则、信息载体、处理方式、技术手段和平台建设等方面进行深入讨论和研究,力求为食品安全监管部门、商场或生产企业提供一套可行的食品安全追溯解决方案。 相似文献
83.
Henrik Selsøe Sørensen Lotte Holm Peter Møgelvang-Hansen Daniel Barratt Françoise Qvistgaard Viktor Smith 《International Review of Retail, Distribution & Consumer Research》2013,23(3):291-304
The ‘average consumer’ is referred to as a standard in regulatory contexts when attempts are made to benchmark how consumers are expected to reason while decoding food labels. An attempt is made to operationalize this hypothetical ‘average consumer’ by proposing a tool for measuring the level of informedness of an individual consumer against the national median at any time. Informedness, i.e. the individual consumer's ability to interpret correctly the meaning of the words and signs on a food label is isolated as one essential dimension for dividing consumers into three groups: less-informed, informed, and highly informed consumers. Consumer informedness is assessed using a 60-question test related to information found on a variety of Danish everyday food products and divided into factual questions and informedness about signpost labels. A test was made with 407 respondents who participated in four independent studies on fairness in consumer communication, and the average score for all was 57.6% of correct answers. A score of 64% and beyond would place a consumer in the upper quartile (the group of highly informed consumers), whereas a score of 52% or below would place the individual in the lower quartile (the group of less-informed consumers). Female respondents performed better than males on label recognition, and those around 40 years of age irrespective of gender performed best on factual knowledge, whereas those aged around 30 performed best on label recognition. It is foreseen that independent future studies of consumer behavior and decision making in relation to food products in different contexts could benefit from this type of benchmarking tool. 相似文献
84.
Elisa Martinelli Alex Belli Gianluca Marchi 《International Review of Retail, Distribution & Consumer Research》2013,23(2):105-119
The paper explores the relationship between customer loyalty to the retail brand and the purchase of non-traditional products and services (NTPS) offered by grocery retailers with their private label (i.e. over-the-counter products, photo printing, mobile communication services and travel booking). Customer loyalty to the retail brand is measured through its behavioral and attitudinal components. A survey was conducted administering a questionnaire to 480 retail customers in two stores belonging to different retail grocers. A binary logistic regression was then applied using the buying of at least one NTPS as the dependent variable (1 = buy; 0 = no buy) and behavioral loyalty and attitudinal loyalty as independent variables. Results show that attitudinal loyalty plays a significant role as buying predictor, but this depends on the NTPS offered. Theoretical and managerial implications are derived. 相似文献
85.
基于多维评价模型的农业多功能性价值评估 总被引:7,自引:0,他引:7
农业多功能性理念有助于重新全面认识农业诸多功能并为其评价提供分析框架.文章在考虑农业各项功能间相互独立但冲突关系的基础上构建多维评价模型.结合数据可获得性、评价方法与指标选取原则,应用三维评价模型对我国农业的食物生产、经济和生态功能进行定量评价.应用因子分析法对三大功能的主要影响因子进行提取;根据三大功能的价值间不同组合类型,用分层聚类法将我国农业分为九类情景模式.研究结果显示,多维评价模型能够在充分利用现有统计数据的基础上,对农业的生产、经济和生态功能进行较准确的价值评估,模型模拟结果及情景聚类基本符合我国农业发展现状.该多维评价模型具有很大的灵活性,可用于其他领域中不同尺度的多目标价值评估. 相似文献
86.
目的:设计适用于ETC中的汽车牌照自动识别系统。方法:分析原有ETC系统的工作原理和弊端与不足,提出了基于RFID双标签的汽车牌照识别系统。结果:从理论分析可以得出本文提出的方法可以有效的克服原有ETC系统中的问题———如牌照识别率太低和跟车干扰情况严重等。结论:本文提出的RFID双标签汽车牌照自动识别系统能有效克服原有ETC系统中的弊端和不足,有一定的实践应用价值。 相似文献
87.
88.
随着Eron、Tyco、WorldCom等公司丑闻和日益泛滥的管理渎职现象的出现,组织行为学中有关真诚领导的理论与实证研究受到了关注.然而,对中国背景下真诚型领导结构维度的研究还比较缺乏.在文献研究、深度访谈和问卷调查的基础上,对300名中小企业员工进行问卷调查,获得237份有效数据,采用探索性因子分析和验证性因素分析方法探究企业真诚型领导的结构维度.结果表明:我国企业真诚型领导由员工导向真诚、关系导向真诚、价值导向真诚、工作导向真诚行为四个维度构成. 相似文献
89.
汉俄两个民族拥有不同的文化,文化差异会成为阻止不同文化直接顺利交流的障碍,甚至可能会产生误解和冲突。文化的不同不仅是风俗习惯的问题,也反映了汉俄两个民族文化价值观的差异。采用Hofstede的五个文化维度对汉俄酒文化的差异进行比较是一个全新的视角,对汉俄两个民族有效顺利地进行跨文化交际具有一定积极的意义。 相似文献
90.
本文以地面激光雷达点云数据为基础,利用盒计数维数法计算单个树冠的分形维数,并对其进行了自相似特征研究。实践证明了该计算方法的可行性。 相似文献