Business-to-business electronic market place selection

There is an increasing demand for doing business online, which calls for higher business interoperability on business-to-business (B2B) electronic market places (EMp). This drives the development of integration technologies for improving B2B electronic market (EM) functions on EMp. This paper argues that with the development of integration technologies companies will use more private, community and public EMp and select their proper type of EMp when comparing the function–cost ratios of business interoperability on different types of B2B EMp. This argument has been validated through the case studies against a method of historical event analysis. In this shift, four integration factors of standard flexibility, enterprise integration, service provision and semantic integration are constantly improving EMp functions, which lead to an overall reduction of interaction cost for business interoperation on all types of EMp. This will change business behaviour and corporate strategies of most firms, and have important implications for firms to make strategies of how to select EMp to increase business interoperability for higher competitiveness.     

An analysis of e-business adoption and its impact on business performance

Across industries, firms have adopted e-business initiatives to better manage their internal business processes as well as their interfaces with the environment. In this study, a unified framework that captures the antecedents of e-business adoption, adoption intensity, and performance outcomes is proposed and empirically tested using data collected from senior managers in four technology-intensive industries. Applying a framework that captures the intensity of e-business adoption across four business process domains, the authors find that the antecedents and performance outcomes of e-business adoption are best studied in a process-specific context. They find, for example, that while the communication and internal administration aspects of e-business positively affect performance outcomes, the more high-profile activities related to online order taking and e-procurement do not. The authors' findings provide the foundation for a more rigorous study of e-business. Fang Wu (fangwu@msu.edu) (Ph.D., University of Texas at Austin) is an assistant professor of marketing at the Eli Broad College of Business, Michigan State University. Her current research interests include e-business adoption strategy, knowledge transfer in new product alliances, interfirm learning dynamics, and marketing knowledge management. Vijay Mahajan (vijay.mahajan@bus.utexas.edu) (Ph.D., University of Texas at Austin) is the John P. Harbin Centennial Chair in Business and a professor of marketing at the McCombs School of Business, University of Texas at Austin, and dean of the Indian School of Business at Hyderabad, India. He has written extensively on product diffusion, marketing strategy, and marketing research methodologies. He has written and/or edited eight books. His research appears in journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, Management Science, andHarvard Business Review. He has received the Best Research Paper Award from theJournal of Retailing (1982, 1985), theJournal of Marketing (Maynard Award, 1990), and theInternational Journal of Research in Marketing (Prentice Hall Award, 1995). He also received the American Marketing Association (AMA) Charles Coolidge Parlin Marketing Research Award (1997) and the AMA Marketing Research Special Interest Group Gilbert Churchill Award in 1999, recognizing lifetime achievement in marketing research. Sridhar Balasubramanian (balasubs@bschool.unc.edu) (Ph.D., Yale University) is an assistant professor of marketing at Kenan-Flagler, the University of North Carolina Business School. His research interests cover multiple areas including marketing strategy, channel portfolio management, e-commerce and m-commerce, direct marketing and customer relationship management, game theory and the management of competition, digitization, and strategic compensation. His research has been published or is forthcoming in journals such asMarketing Science, Management Science, Statistica Neerlandica, theInternational Journal of Electronic Commerce, Decision Support Systems, and theJournal of Retailing. He received the John D. C. Little Award for 1998 from the Institute for Operations Research and the Management Science (INFORMS) for the best marketing paper inMarketing Science andManagement Science. He has worked as a marketing strategy adviser to start-up companies and served as guest coeditor of the Centennial Issue of theJournal of Retailing.     

铜陵有色金属集团公司电子商务的实践与优化对策

本文分析了电子商务对铜陵有色金属集团公司企业竞争力的影响,通过对当前公司已经开展的电子商务实践中存在的问题的研究,指出了公司优化电子商务系统和完善电子商务系统建设等一系列对策和建议。     

浅谈网络虚拟企业的物流优化方案

随着互联网及通信技术的日趋成熟,网络虚拟企业日益受到人们的关注。但是,作为网下的物流环节,目前的发展还极不完善,成为制约网络虚拟企业发展的"大瓶颈"。网络虚拟企业现行的物流配送模式有三种,但在配送成本和配送时间上还不能做到完整的结合。通过综合分析网络企业的物流运作现状,寻找影响网络虚拟企业的物流各项因素,提出相应的一些设想和对策。     

中小企业电子商务平台的研究

探讨中小企业电子商务平台建立的问题。分析中小企业电子商务的安全平台和实施策略 ,运用中小企业电子商务的模式。为中小企业电子商务网站的建立与市场竞争创造良好的环境 ,并为中小企业电子商务平台的建立奠定坚实的基础。     

基于Internet的企业信息化策略

Internet技术的蓬勃发展 ,加速了经济全球化、网络化进程。企业的生产经营方式也正朝着信息化方向迈进。基于Internet的企业信息化策略能够加强企业与合作伙伴、企业与客户之间的沟通 ,消除“信息孤岛”。从电子商务、CIMS和CRM等方面阐述基于Internet的企业信息化策略及其实际应用。     

利用需求分析三阶段实施中小型企业电子商务项目运作管理

目前,中小型企业对电子商务的需求越来越迫切,但由于种种原因,电子商务在实际中却未充分利用,究其原因主要是对电子商务项目管理的需求分析不足,从中小企业生命周期入手,以不同生命周期阶段对电子商务项目需求不同,提供一些可操作性的理论基础———掌握电子商务项目需求分析三阶段方法,正确实施中小企业电子商务项目管理。     

基于ASP.NET的电子商务网站的设计与实现

利用电子商务网站,顾客可以在网站上自行完成订购,企业核实顾客下的订单无误后,送货上门,完成交易。实现电子商务网站采用B/S核式,利用微软最新的Web开发技术ASP.NET,调用后台数据库中的数据,实现B2C的交易方式。     

P2P技术在电子商务中的应用

P2P是一种新的Intemet应用模式。与传统的C／S技术相比，它在网络资源利用率、消除服务器瓶颈等多方面有明显的优势。本文在分析P2P技术与C／S技术差别的基础上，研究了P2P技术在电子商务领域中的结构框架，并肯定地提出新一代电子商务，必将基于P2P技术构建。     

传统企业的电子商务战略探析

在经济全球化和信息化的情况下,实施电子商务可以为传统企业的经营和管理打开新的局面。研究整合企业资源计划、客户关系管理和供应链管理的电子商务模式,分析实施电子商务的企业经营特点,使传统企业实施信息化战略成为一种潮流。