基于ASP.NET的电子商务网站的设计与实现

利用电子商务网站,顾客可以在网站上自行完成订购,企业核实顾客下的订单无误后,送货上门,完成交易。实现电子商务网站采用B/S核式,利用微软最新的Web开发技术ASP.NET,调用后台数据库中的数据,实现B2C的交易方式。     

利用需求分析三阶段实施中小型企业电子商务项目运作管理

目前,中小型企业对电子商务的需求越来越迫切,但由于种种原因,电子商务在实际中却未充分利用,究其原因主要是对电子商务项目管理的需求分析不足,从中小企业生命周期入手,以不同生命周期阶段对电子商务项目需求不同,提供一些可操作性的理论基础———掌握电子商务项目需求分析三阶段方法,正确实施中小企业电子商务项目管理。     

企业电子商务采纳的战略框架

按照电子商务采纳的逻辑顺序,梳理了影响电子商务采纳的关键因素、电子商务能力和电子商务成功的相关研究。建立了企业电子商务采纳的战略框架,并提出研究假设。     

Application capability of e-business, e-business success, and organizational performance: Empirical evidence from China

Previous research efforts suggested that firms' overall e-business success tends to deliver greater organizational performance. However, few researchers examined how a firm leverages e-business investment to gain greater e-business success. Even fewer researchers investigated the different impacts of different levels of e-business success on organizational performance. This paper addresses two questions: (1) what capabilities influence a firms' ability to build e-business success and enjoy greater organizational performance, where firm-level e-business success is measured by e-business service capability and IT-enabled collaborative advantage; and (2) whether the two ways of measuring e-business success result in different impacts on organizational performance? We propose that a firm's application capability of e-business involving systems development and systems usage is positively related to a firm's overall e-business success, thus having a positive impact on organizational performance. We use survey data from 152 Chinese manufacturing firms and their B2B e-business systems participants to test our theoretical hypotheses and proposed model. The findings suggest that both systems development and systems usage have significant and positive impacts on e-business service capability, which in turn leads to greater IT-enabled collaborative advantage. This finding could be translated into the important role of a firm's application capability of e-business on e-business success. It is concluded that the application capability of e-business acts as one of the main mechanisms through which the e-business investment leads to greater e-business success. We also find that IT-enabled collaborative advantage, compared with e-business service capability, has a more significant and greater impact on organizational performance. This study extends prior e-business success research by opening up the ‘black box’ between a firm's e-business investment and its e-business success, and by distinguishing the relative impacts of e-business service capability versus IT-enabled collaborative advantage on organizational performance. Another contribution of this study is that the effect of context factors (firm size, industry, and system duration) in developing country on our proposed model.     

移动电子商务在旅游行业中的应用研究

本文通过介绍旅游电子商务、移动通信技术和智能终端的发展趋势,揭示了移动电子商务在旅游行业中所具有的巨大的发展潜力。并说明了移动电子商务与旅游行业的结合已经成为一种趋势。文章进一步通过一个实例里来分析如何最有效地利用这种趋势,充分发挥二者的组合优势。重点强调了从客户需求、产品特性、产品定位等角度对移动旅游电子商务项目进行深入的分析。     

基于电子商务的会计网络化发展探讨

电子商务促使会计手段全面创新,会计核算模式发生改变。企业只有实现会计网络化,才能满足相关需求者对财务信息的多样化需求。会计人员必须拥有相关的管理知识和网络知识,同时需要政府支持、法津规范、社会监督,才能促使电子商务活动中的会计网络化健康发展。     

A Comparative Study of Web-Based Technology Applications in Corporations

Due to the complexity of international trade and intense global competition, businesses today are facing challenges that were unthinkable a decade ago. To effectively respond to these challenges, companies continue to explore new ways to measure and extend value to their existing and new customer base. In the past, business practices have used expensive and time consuming tools to manage day-to-day operations. However, with technology advancing at a rapid speed, companies are forced to incorporate new technologies into their organizational decision processes to remain competitive and to maintain or expand market share. One technological tool that has become increasingly valuable to business firms is the internet. The evolution of the internet has resulted in numerous web-based tools that have proven to be flexible and data rich enhancements in a wide variety of business applications. This research examines how corporations utilize the internet in their internal and external business decision processes. The study highlights the benefits, similarities, and differences between SMEs and large firms with regard to the applications of these technologies.     

积分对电子商务网站客户忠诚度影响研究

积分作为电子商务网站一种客户激励措施而在业内广泛应用。通过建立结构化方程模型，设计积分便利性和积分优惠程度的指标，应用AMOS软件运行分析，结果发现积分使用便利性和积分优惠程度对客户忠诚度具有正向影响。针对目前行业内积分应用出现的问题，提出积分设计原则：积分容易获取、降低积分使用条件、加大积分优惠程度。     

基于B2C模式的网上书店系统的设计

由于计算机网络技术的快速发展进步,尤其是计算机技术的快速更新,现代社会经济发展的需要己经不能与传统的销售模式相适应。一个新型的购物环境(B2C)是企业通过互联网为消费者提供的,并且已经有越来越多的顾客接受这种方式。本文主要是对使用MVC设计模式等开发WEB程序进行研究。对网上书店系统的设计是采用面向对象的设计与分析方法,并且使用了UML。     

基于电子商务的逆向物流策略研究

对于电子商务企业而言,逆向物流管理是否有效决定着其是否能在激烈的市场竞争中生存下去。由于电子商务的网络虚拟性,电子商务的发展离不开逆向物流的支持,逆向物流和电子商务的融合己经成为不可逆转的发展趋势。分析了电子商务环境下逆向物流存在的问题,并从政府和企业两个角度给出了基于电子商务的逆向物流策略。