An analysis of e-business adoption and its impact on business performance

Across industries, firms have adopted e-business initiatives to better manage their internal business processes as well as their interfaces with the environment. In this study, a unified framework that captures the antecedents of e-business adoption, adoption intensity, and performance outcomes is proposed and empirically tested using data collected from senior managers in four technology-intensive industries. Applying a framework that captures the intensity of e-business adoption across four business process domains, the authors find that the antecedents and performance outcomes of e-business adoption are best studied in a process-specific context. They find, for example, that while the communication and internal administration aspects of e-business positively affect performance outcomes, the more high-profile activities related to online order taking and e-procurement do not. The authors' findings provide the foundation for a more rigorous study of e-business. Fang Wu (fangwu@msu.edu) (Ph.D., University of Texas at Austin) is an assistant professor of marketing at the Eli Broad College of Business, Michigan State University. Her current research interests include e-business adoption strategy, knowledge transfer in new product alliances, interfirm learning dynamics, and marketing knowledge management. Vijay Mahajan (vijay.mahajan@bus.utexas.edu) (Ph.D., University of Texas at Austin) is the John P. Harbin Centennial Chair in Business and a professor of marketing at the McCombs School of Business, University of Texas at Austin, and dean of the Indian School of Business at Hyderabad, India. He has written extensively on product diffusion, marketing strategy, and marketing research methodologies. He has written and/or edited eight books. His research appears in journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, Management Science, andHarvard Business Review. He has received the Best Research Paper Award from theJournal of Retailing (1982, 1985), theJournal of Marketing (Maynard Award, 1990), and theInternational Journal of Research in Marketing (Prentice Hall Award, 1995). He also received the American Marketing Association (AMA) Charles Coolidge Parlin Marketing Research Award (1997) and the AMA Marketing Research Special Interest Group Gilbert Churchill Award in 1999, recognizing lifetime achievement in marketing research. Sridhar Balasubramanian (balasubs@bschool.unc.edu) (Ph.D., Yale University) is an assistant professor of marketing at Kenan-Flagler, the University of North Carolina Business School. His research interests cover multiple areas including marketing strategy, channel portfolio management, e-commerce and m-commerce, direct marketing and customer relationship management, game theory and the management of competition, digitization, and strategic compensation. His research has been published or is forthcoming in journals such asMarketing Science, Management Science, Statistica Neerlandica, theInternational Journal of Electronic Commerce, Decision Support Systems, and theJournal of Retailing. He received the John D. C. Little Award for 1998 from the Institute for Operations Research and the Management Science (INFORMS) for the best marketing paper inMarketing Science andManagement Science. He has worked as a marketing strategy adviser to start-up companies and served as guest coeditor of the Centennial Issue of theJournal of Retailing.     

浅谈网络虚拟企业的物流优化方案

随着互联网及通信技术的日趋成熟,网络虚拟企业日益受到人们的关注。但是,作为网下的物流环节,目前的发展还极不完善,成为制约网络虚拟企业发展的"大瓶颈"。网络虚拟企业现行的物流配送模式有三种,但在配送成本和配送时间上还不能做到完整的结合。通过综合分析网络企业的物流运作现状,寻找影响网络虚拟企业的物流各项因素,提出相应的一些设想和对策。     

物流与电商企业结合的物流网络外部性探讨

从网络外部性相关理论出发,对网络外部性环境所包含的内容进行了详细阐述,在此基础上深入分析了网络外部性环境下对物流企业所产生的主要影响,同时介绍了实现物流与电商企业结合的关键因素。由实际出发,提出物流企业进行差异化营销的三个核心环节：创新自营物流、虚拟化协同和分工细化,以充分利用物流网络的外部性特征。     

企业电子商务采纳的战略框架

按照电子商务采纳的逻辑顺序,梳理了影响电子商务采纳的关键因素、电子商务能力和电子商务成功的相关研究。建立了企业电子商务采纳的战略框架,并提出研究假设。     

积分对电子商务网站客户忠诚度影响研究

积分作为电子商务网站一种客户激励措施而在业内广泛应用。通过建立结构化方程模型,设计积分便利性和积分优惠程度的指标,应用AMOS软件运行分析,结果发现积分使用便利性和积分优惠程度对客户忠诚度具有正向影响。针对目前行业内积分应用出现的问题,提出积分设计原则：积分容易获取、降低积分使用条件、加大积分优惠程度。     

P2P技术在电子商务中的应用

P2P是一种新的Intemet应用模式。与传统的C／S技术相比，它在网络资源利用率、消除服务器瓶颈等多方面有明显的优势。本文在分析P2P技术与C／S技术差别的基础上，研究了P2P技术在电子商务领域中的结构框架，并肯定地提出新一代电子商务，必将基于P2P技术构建。     

基于电子商务的会计网络化发展探讨

电子商务促使会计手段全面创新,会计核算模式发生改变。企业只有实现会计网络化,才能满足相关需求者对财务信息的多样化需求。会计人员必须拥有相关的管理知识和网络知识,同时需要政府支持、法津规范、社会监督,才能促使电子商务活动中的会计网络化健康发展。     

基于B2C模式的网上书店系统的设计

由于计算机网络技术的快速发展进步,尤其是计算机技术的快速更新,现代社会经济发展的需要己经不能与传统的销售模式相适应。一个新型的购物环境(B2C)是企业通过互联网为消费者提供的,并且已经有越来越多的顾客接受这种方式。本文主要是对使用MVC设计模式等开发WEB程序进行研究。对网上书店系统的设计是采用面向对象的设计与分析方法,并且使用了UML。     

基于电子商务的逆向物流策略研究

对于电子商务企业而言,逆向物流管理是否有效决定着其是否能在激烈的市场竞争中生存下去。由于电子商务的网络虚拟性,电子商务的发展离不开逆向物流的支持,逆向物流和电子商务的融合己经成为不可逆转的发展趋势。分析了电子商务环境下逆向物流存在的问题,并从政府和企业两个角度给出了基于电子商务的逆向物流策略。