浅谈电子商务环境下物流发展对策

随着现代电子科技的发展,电子商务的发展远远超过了物流企业的发展。而物流作为电子商务在现实运营中的重要环节,它的发展问题已经成为电子商务发展的重要制约因素之一。     

电子消费合同的特殊性与直接适用的法原则的应用——对美国和欧盟的比较分析与启示

电子消费合同的特殊性决定了直接适用的法原则的大量运用。由于各国关于消费者保护的法律存在差异等原因,直接适用的法原则在不同国家电子消费合同领域的应用也各具特色,比如美国侧重于电子商务促进经济发展的作用,而欧盟更侧重于对消费者进行保护。直接适用的法原则在我国电子消费合同领域的应用中,应尽量避免对电子消费合同的不合理限制;在侧重保护消费者权益的前提下,兼顾经营商合法权益的保护,维护和促进电子商务的发展;并积极参与全球合作,与国际接轨。     

TOOR: A Novel Product Title Optimization Method Based on Online Reviews in E-commerce

Titles of online products play an important role in attracting consumers and promoting product sales in e-commerce. However, current online product titles only cover basic features and cannot reflect the preferences of consumers exactly. To address this problem, this research proposed an online title optimization method based on the analysis of online reviews, which is called TOOR (Title Optimization based on Online Reviews). In this research, we analyzed and compared product features extracted from online product titles and online reviews from the point of view of consumers and applied features extracted from reviews to title optimization. In order to verify the effectiveness of the proposed method, two experiments were conducted in this paper, selecting four typical smartphones as experiment samples and Taobao.com as the data resources. The experimental results indicated that features extracted from online reviews can better reflect the consumers’ concern, and the titles optimized by the TOOR method are more appealing to consumers and have higher click-through rates.     

Retail formations: tracing the fluid forms of an online retailer

ABSTRACT

Change has often been said to characterise retailing, and research on retail change is extensive. However, though much of that research has focused on retail formats, it has not sufficiently addressed the fluid nature of retailing and how its formats emerge. This paper offers a more dynamic conceptualisation of retail format change by introducing the concept of retail formation. Taking a constructivist market studies approach and drawing upon an ethnographic study of a Swedish consumer electronics retailer, the paper shows how retail formations are continually being made in a dynamic process that can be initiated by various actors, does not necessarily follow a logical order, and commonly produces unexpected results. The concept of retail formation allows us to better understand the increasing fluidity of retailing enabling us to trace complex market processes, examine multiple actors simultaneously, and taking into account the socio-historical and socio-cultural dynamics involved in shaping retail markets.     

Factors predicting attitude toward disclosing personal data online

To test a theoretical model, this study explores the effect of anxiety, trust, personality, and perceived benefits on the disclosure of personal information online. An online survey conducted among participants in the United States (n = 248, age range: 20–82 years) examined attitudes toward disclosing personal data online. Specifically, the study researches the impact of anxiety disclosing personal data, trust (both in the Internet and in institutions), the Big Five personality traits, and four sets of perceived shopping benefits (opportunity, bargain, purchase, and expected privacy benefits) in e-commerce disclosure and their role as antecedents for adoption and use of e-commerce. The study aligns with existing trust literature and corroborates other findings on how perceived purchase benefits impact individuals’ attitudes toward disclosing personal data online. The data suggest that both trust in the Internet and trust in institutions positively influence attitude toward disclosing personal data online. Perceived purchase benefits were also significant positive predictors for attitude toward disclosing personal data online. Furthermore, personality dimensions can affect attitude toward disclosing: the more neurotic a person is, the more negative their attitude is about disclosing personal data online. The study underscores that consumers have a responsibility to educate themselves about online disclosure and marketing practices, and about how to protect their online privacy. Most importantly, fostering trust, reducing anxiety, and promoting benefits are essential to the future of e-commerce. Implications for theory, consumers, marketing practice, and public policy are also discussed.     

电子政务中的商务服务研究

系统地介绍了我国电子政务与电子商务的发展历程,进行了电子政务与电子商务的关联需求和相互作用机制的分析,指出了电子政务商务服务的发展现状,并进一步分析了在电子政务商务服务中存在的问题．提出了相应的对策和建设路径。     

网上支付发展问题与对策

网上支付是电子商务中最重要的环节之一。阐述了网上支付的相关概念及国内的发展概况．探讨了在发展过程中存在并亟待解决的一些问题,并提出了相应的发展策略和解决措施。     

企业电子商务信息资源的利用

我国企业电子商务正以前所未有的速度发展,信息资源在企业电子商务中的作用越来越大,研究企业电子商务信息资源的搜集、选择与评价以及信息反馈,已成为企业发展电子商务的当务之急。     

网络口碑营销研究进展述评

本文对CNKI和ISI数据库中167篇网络口碑营销的文献进行了研究主题和研究方法的分析。结果发现,国内在网络口碑营销的研究内容和理论深度上与国外相比存在明显的滞后。国外研究主题侧重于网络口碑与消费者行为关系、网络口碑效应以及网络口碑可信度等方面。国外以调查实证和实验研究方法为主,国内则以描述性为主。未来可以通过调查或实验方法就中性网络口碑的作用以及网络口碑作用机理等开展研究。     

Uncovering Critical Success Factors for Business-to-Customer Electronic Commerce in Travel Agencies

Economic growth and information technology development has stimulated customer demand for foreign travel. In an intensely competitive and dynamic travel market, it is necessary for travel agencies to adopt innovative forms of information technology in order to survive and flourish. Travel executives are thus looking for an effective and efficient means to intelligently manage business-to-customer electronic commerce (B2C e-commerce) information technology applications in order to obtain and maintain sustainable competitive advantages. To this end, this study applies the multiple criteria decision-making (MCDM) method to examine consumer adoption of e-commerce. The results show that the critical success factors are associated with product information (product context) and system security (system context)—such as product content, privacy policy, purchase procedure, and product pricing. It is anticipated that by focusing on these key drivers when creating their main marketing strategies, travel agencies will be able to develop and facilitate B2C e-commerce transactions.