Developing the Causal Model of Online Store Success

This article introduces an Online Store Success Model (OSM) that reflects the characteristics of information systems, marketing, and e-commerce, and then empirically test the model. The OSM has five dimensions: system quality, information quality, service quality, trust, and customer loyalty. The model posits the causal relationships between the dimensions. In order to empirically test the model, a research model is developed and empirically analyzed by structural equation modeling using data from 244 customers on 69 online store websites. The results show that system quality significantly influences service quality and trust; information quality significantly influences service quality and customer loyalty; service quality also significantly influences trust and customer loyalty; and trust has a significant influence on customer loyalty.     

E-commerce in Least Developing Countries: Summary Evidence and Implications

ABSTRACT

We undertook a review and classification of research on electronic commerce (e-commerce) in developing countries. We analyzed 181 articles published in a broad range of journals covering e-commerce, global information technology, and development issues. The analysis provides a roadmap that not only indicates the current state of e-commerce for development research but also identifies gaps and priorities for future research. This will be of significant value to both academics and practitioners who are working on, or plan to work on, e-commerce in developing countries.     

基于校企合作的高职电子商务创业教育研究

现阶段,创业教育对国民素质、大学生就业、成就自我等方面都有突出意义。在实践的基础上,提出高职院校电子商务创业教育的校企合作3种模式,进一步探讨从目标体系、课程体系、评价体系、保障体系4个方面构建创业教育体系,最后提出了实现途径。     

Using involvement for segmenting the adoption of e-commerce in travel

While the adoption of e-commerce in the purchasing of leisure travel is gaining momentum, higher levels of adoption can be achieved if greater knowledge of the market for e-commerce is obtained. This research uses two variables, involvement with computers for leisure purposes and purchasing leisure travel over the Internet, as a means of segmenting the market with regard to the adoption of e-commerce in the purchasing of leisure travel. A sample of residents of a suburban borough of Lisbon (Portugal) was surveyed and hierarchical clustering was performed on 225 usable questionnaires. The four resulting clusters of residents that emerged were quite different from one another in relation to the adoption of e-commerce in the purchasing of leisure travel and in supporting the internal and external validity of the clustering procedure. One segment that has not been reported in the literature before was identified, comprising those who have moderate involvement with both innovations (the moderate enthusiasts). Moreover, the results suggest that individuals in this cluster may be stronger candidates for the adoption of e-commerce in the purchasing of leisure travel that computer fanatics.     

电子商务对营销渠道管理的影响

通过对近些年来学术界关于电子商务对营销渠道影响相关文献的总结,本文评述了电子商务在营销渠道设计、营销渠道成员选择和管理、营销渠道评价等方面的影响:在营销渠道设计方面,学者们的研究集中在电子商务作为一种新的营销渠道的特性,与这一个新的渠道和旧渠道之间的关系等方向;在营销渠道成员选择和管理方面,相关研究主要集中在渠道冲突管理上;营销渠道评价方面的研究主要是为新的渠道设计新的绩效评价体系。因此,未来的相关研究应该集中在电子营销渠道和传统营销渠道的协同和替代作用,不同国家、不同经济水平和文化氛围对于渠道间关系的影响,以及多种渠道下企业营销策略研究等方面。     

Online service quality: Content and process of analysis

Abstract

The purpose of this paper is to build a comprehensive model of online service quality that confirms both the content of, and process of measuring, this higher-order construct. While the past decade has seen the Internet become a key channel for service delivery, there remains uncertainty around many aspects of both the content of, and process of how to measure, online service quality. We use a large sample of European consumers (n = 3399) of four companies (two pure play and two multichannel) to develop a new nine-dimension model of online service quality. We validate importance as a disconfirmation standard. We find trust in the company to be the most important dimension of online service quality, with customer service also highly rated. Issues of personalisation/customisation were very low rated. We find the online pure-play companies in the sample delivering better performance than multichannel retailers, despite having customers who are actually more demanding. We discuss the practical and research implications of these findings.     

How are young music artists configuring their media and sales platforms in the digital age?

Abstract

Research on how music artists generate sales from their content through different platforms is scant. In this study, configuration theory is used to show that different market access configurations are viable simultaneously and that young musicians differ significantly in how they generate revenues. Using data on the media and sales performance of 338 young musicians in the Netherlands, we show that there is an ‘Emerging Star’ group (7–13% of artists depending on regional scope) and that record labels play an important role in this configuration providing broad media access on all platforms, both old and new. Digital age ‘Independents’ (14% of young artists), mostly without a record label, seem to benefit from the use of social media while exploiting synergies around live music. All artists in the remaining groups ‘Question Marks’ and ‘Hobbyists’ experience low to very low performance on all platforms. This study shows that configuration theory can provide detailed insight into viable and unviable marketing strategies. In particular, it shows that the globally declining music CD platform can still be very important for specific artists that exploit synergies between live performances, on-site CD sales and social media fan relationship management. The implications for marketing theory and young music artists are discussed.     

The effects of relational bonds on online customer satisfaction

The purpose of this empirical study is to investigate the effects of relational bonds on online customer satisfaction using gender and time horizon as moderators. The findings are three-fold. First, the financial and structural bonds have positive impacts on online shoppers’ satisfaction; however, the social bond does not. Second, the financial, social, and structural bonds have more positive impacts on female, than male, customer satisfaction. Third, the financial bond is more successful in strengthening customer satisfaction for short-term than for long-term customers; however, the structural bond is more important for long-term than for short-term customers.     

跨境电商综合试验区试点政策如何影响电商行业发展

理解政府政策对电商行业发展的作用效果,事关我国电商行业发展以及各级政府的正确决策。通过构建一个基于知识螺旋演化的概念模型,探究跨境电商综合试验区试点政策对电子商务行业发展作用的内在机理,并在此基础之上提出研究假说,然后采用双重差分方法对研究假说进行实证检验,检验结果表明：在剔除其他因素影响的条件下,跨境电商综合试验区试点政策的实施能够促进电商行业发展。进一步研究发现：试点政策对电商行业发展的促进作用存在城市异质性,即地级城市作用最大,其次为副省级城市,再次为省会城市。因此,政府在制定促进电商行业发展的相关政策过程中,应将政策重点放在电商行业发展水平尚待提高的地级城市(除副省级和省会城市之外),试点政策在这些城市的作用效果更大。另外,我国西部地区的政策重点应放在加强电子商务行业发展的配套设施建设,这样才能提高试点政策的作用效果。     

中国旅游网站电子商务产品与服务分析

本文从电子商务的理论角度出发，从交易维、信息维的角度对旅游电子商务的产品和服务进行划分，并依此深入统计调查了目前中国旅游网站各类电子商务产品与服务开展的情况。同时就其中典型的在线旅游产品和服务与典型的线下产品服务作了对比统计。从而对中国旅游电子商务的开展程度作出结论。