Impact of Digital Economy on Female Employment: Evidence from Turkey

This paper investigates impact of e-economic activities on female employment rates in Turkey over 1994–2016. The analysis unveils three major findings. First, 80.74% of variations in female employment are accounted by e-commerce and control variables. Second, Autoregressive Distributed Lag analysis documents that these series (female employment, e-commerce and control variables) are cointegrated, thus, a unit increase in per credit card e-commerce transactions leads the female employment rate to grow by 0.13?units in long-run at 1% significance level, whereas a percentage increase in internet penetration rate in Turkey augments the rates by 0.33%. Third, error-correction model analysis refers that the system quickly corrects its previous period disequilibrium converging at a speed of 75.43%, and also documents that the lags of per credit card e-commerce jointly have short-run impact on female employment rates. Thus, the study concludes that developing e-commerce incentivizing policies might help to empower women in Turkey significantly.     

Evolution of retail formats: Past,present, and future

In this paper, the authors review current literature on retail formats and propose a new customer-centric framework for retailers to focus on as they continue to innovate and evolve. Specifically, they review the literature on how formats compare in their attributes and compete with each other; the role of customer behavior in format choice; and developments in multichannel and omnichannel retailing. They propose a framework for retail formats suggesting two paths – either reduce friction in the customer journey or enhance customer experience. They discuss the challenges faced by offline (physical store-first) and online (digital-first) retailers and elaborate on strategies each type of retailer is pursuing to address these challenges. Finally, they offer directions for future research in this domain. They conclude by calling for newer digital-first and physical-first players to continue coming up with different customer-centric formats, which they predict will slowly morph into integrated retailers, leaving space for newer players to enter the market and hence keep the wheel of retailing spinning.     

Pricing and return strategy of online retailers based on return insurance

With the development of e-commerce, online shopping has become increasingly common, and as a result, consumers inevitably encounter the problem of returns. Therefore, pricing, return policy and return insurance strategy have attracted considerable research attention. In this paper, we construct four models to study pricing, return policy and return insurance strategy. We show that when a product's net residual value is greater than or equal to zero, online retailers should offer a money-back guarantee (MBG) return policy; however, they do not have to offer free return insurance because the latter does not increase their market share and profit, nor does it increase consumer surplus. The optimal strategy of insurance providers is unaffected by whether the policyholder is an online retailer or a consumer and should be neutral, which helps insurance providers gain the trust of policyholders. Consumers should buy products only when online retailers offer an MBG return policy; however, consumers should not do so if the online retailer provides free return insurance.     

Measuring user similarity using check-ins from LBSN: a mobile recommendation approach for e-commerce and security services

ABSTRACT

Social friendship and geographical position information often reflects individuals’ personal preferences and other types of knowledge that can be used to extract their similarity for recommendation systems. This paper finds that users are more likely to move around some specific centres or check in at some hotspots; a few individuals check in frequently, whereas most locations are rarely visited. Based on these findings, we propose a multi-centre clustering algorithm to capture users’ mobile patterns and develop a user similarity measurement method. Complexity analysis shows the method’s efficiency in handling large datasets and experimental results demonstrate its good applicability.     

浅谈企业电子商务培训

本文介绍了企业电子商务培训的类型,制定了企业员工电子商务培训的计划,以及具体实施方法。最后提出了对培训进行评估的量化测量方法。     

海运集群电商化发展路径分析

海运业在我国国民经济中占据重要地位,如何促进我国海运业蓬勃发展,是一项重要研究课题。结合海运产业集群和电子商务的发展现状,分析了产业集群和电子商务二者之间相互影响的作用机理,得出了产业集群与电子商务联动发展的机理模型。在此基础上,对海运电子商务平台进行了简要的设计,并对其各子系统结构进行了规划和论述。最后,有针对性地提出促进海运集群电商化发展的对策建议。     

Determinants of website traffic: the case of European fashion apparel retailers

The globalization process together with the extraordinary growth in the use of Internet offer firms new growth opportunities. Retail firms are using a multichannel approach, involving the Internet, in their internationalization strategies. Website traffic as measured by unique users and online awareness is among the measures for assessing the success of the online channel. There is little evidence, however, linking website traffic and the characteristics of the retail multichannel internationalization process. In order to fill this gap, this paper analyses the factors explaining the retailer's international website traffic. Website traffic data for a sample of European fashion apparel retailers are modelled as dependent on characteristics of the organization and of its physical and virtual internationalization strategy. Following the results of several linear regression models, we infer the complementarity of online and offline channels in the international operation, as well as the contribution of social networks as traffic generators.     

信息化下企业电子商务运营模式的探讨——以武汉钢铁集团鄂城钢铁有限责任公司为例

信息技术的飞速发展和广泛应用,迫使企业重新思考生存之道。在亲自调研武钢集团鄂钢公司获取有关数据的基础上,讨论了武钢集团鄂钢公司的发展历程;针对许多企业在塑造基于信息技术的电子商务的相关问题,分析了它物资管理信息化、设备管理信息化的具体实现方式,构建了其业务流程的重组模型;提出了武钢集团鄂钢公司电子商务建设中现存的通信网络问题以及未来的发展对策。     

Introducing Flow Theory to Explain the Interactive Online Shopping Experience in a Travel Context

Online travel commerce has evolved significantly from the initial sales of less-complex products such as airline tickets, accommodations, and car rentals, to include more complex products like vacation packages and cruises. Many online travel portals, however, have fallen behind in terms of creating a compelling online environment for customers. Online shopping behavior is becoming increasingly complex with the evolution of experiential and utilitarian shopping practices. These two types of practices have a significant effect on the formation of a customer's attitude towards a Web site and eventual purchase intention. The proposed model delineates the customer's preference towards a Web site within experiential and utilitarian purchase contexts when flow variables control, cognitive enjoyment, and focus are involved. This article may help online travel businesses identify unique Web features that satisfy the needs of both the experiential and utilitarian customer. Moreover, this model shows that a successful travel site could entice a utilitarian customer to engage in experiential site features that might result in positive attitude formation and consequent future revisits.     

双线电子商务模式探究——以上海聚爱实业有限公司为例

以"上海奶奶"创办的上海聚爱实业有限公司为模型,从公司历年的运营状况出发,研究公司的仓储、物流、管理制度、产品销售等方面,创新性地为聚爱公司打造"双线电子商务模式"并研究其可行性。该模式丰富了销售模式的多样性,拓宽以及稳定了销售渠道,扩大了产品的客户群。同时,"聚爱联盟双线电子商务模式"的设计为大众提供了丰富的公益信息资源,为各种社会经济要素的重新组合分配,提供了更多的可能,有利于提升了企业的正面形象和公信力,以及提升社会的整体公益水平。