新时期西部农村地区发展电子商务物流存在的问题及对策

近年来,电子商务发展迅速,但西部农村地区由于各方面条件欠缺,电子商务物流发展缓慢.因此,我们必须根据实际,找准问题,发展好西部农村地区电子商务物流.     

The Impact of a Third-Party Assurance Seal in Customer Purchasing Intention

ABSTRACT

Although e-commerce is evolving at an incredible speed, asymmetric information and opportunism have increased online purchasing risks and market inefficiencies. The lack of face-to-face contact and the inability of the customer to touch and feel tangible products necessitate that online business must provide customers with reliable information and convince customers of their trustworthiness. While the research on Third-Party Assurance Seals (TPAS) is not new, the effectiveness of TPAS has not been persuasively addressed by empirical studies. Our study is different from previous efforts in that it is comprehensive because it combines consumer trust, perceived risk, and influences of TPAS in the B2C e-commerce context. The results of the study show that (1) the effects of TPAS on perceived risk are channeled through perceived trustworthiness, thus demonstrating the mediating role of perceived trustworthiness in B2C e-commerce, (2) perceived risk, perceived usefulness of website, and subjective norm appear to be significant predictors of intention to purchase from the website, (3) a third-party assurance seal strongly affects online shoppers' perceived trustworthiness toward online retailers, while the seal appears to have little effect on perceived risk directly; perceived risk is strongly associated with intention to purchase from the website.     

What Makes Consumers Willing to Pay for Online Services? Discovering Consumer Opinions and Determinant Factors on Charged Online Services

ABSTRACT

Recently, more and more service e-businesses began to charge their consumers on the services provided to assure revenues for their survival. An understanding of consumer opinions on and behaviors toward the charged online services is critical to successful business models for service e-business. Through survey data analyses, the exploratory study reported herein attempts to discover consumer opinions and behaviors regarding charged online services. The findings of this study would contribute effectively to the formulation and implementation of sustainable business models for e-businesses in the service sector.     

The Psychological Influences of Threat on B2C E-commerce Adoption: An Extended Study and Explanatory Framework

In order to better understand how internet users actually decide to conduct business transactions or related activities in a B2C e-commerce environment, this article adds a new lens of study by investigating the roles of Threat Appraisal (TA) and Perceived Coping Appraisal (PCA) from the end user's perspective. Based on established academic theories and relevant industrial practices, it is suggested that TA and PCA are critical behavioral components influencing the user's intentions to participate in online transactions. These functions serve as important inputs to formalizing our understanding of how services offered by e-commerce websites are utilized.     

A Framework for Determining Success Factors of an E-Commerce Initiative

Abstract

Businesses and entrepreneurs are rushing to the Internet to do business and reach new markets. While the Internet is used for cutting cost and generating revenue by conducting business-to-consumer (B2C) e-commerce (EC) and business-to-business (B2B) e-commerce, existing businesses and entrepreneurs are finding tremendous challenges to succeed. This paper examines the factors that are critical to the success of any company's e-commerce initiative and makes recommendations to businesses and entrepreneurs so they can overcome the challenges and exploit the opportunities presented by the Internet.     

基于就业导向的普通高校电子商务专业课程体系设置研究

目前,普通高校电子商务专业课程体系存在着课程设置缺乏体系、课程内容滞后于实际应用需求、实践教学环节滞后等问题。普通高校一定要从信息技术与商务活动的融合与创新出发,结合自身实际情况,以就业为导向,明确电子商务专业的培养方向,构建特色化课程模块体系,强化课程实践教学,提升人才培养质量,使培养出的学生更好地适应企业的需求。     

民族地区企业发展电子商务会计的对策

民族地区企业发展电子商务会计可为企业及时提供比较全面的会计信息．为民族地区市场经济的健康发展奠定一个良好的外部环境。论述了电子商务会计的定义与特点，分析了当前制约电子商务会计发展的因素，提出了民族地区企业发展电子商务会计的对策。     

The Internet and Internationalization of Smaller Manufacturing Enterprises

Abstract

One of the most frequently discussed topics in the current international business literature is the impact of the Internet on the internationalization of smaller manufacturing enterprises (SMEs). The study was carried out through a mail survey of the top executives of 125 Wisconsin firms. It examined 10 research hypotheses on internal and external factors which had been identified by previous research to influence the internationalization of SMEs through the Internet. Research findings conclude that the scope of internationalization of SMEs through the Internet is affected by internal factors, such as managements' perceptions of the effectiveness of their web sites as a marketing tool, lack of experience, and SMEs' potential usage of the Internet.     

电子商务生态系统中企业竞争策略研究

电子商务环境下的竞争已不是企业与企业之间的竞争,而是商业生态系统之间的竞争。本文界定了电子商务生态系统的概念,分析了电子商务生态系统的构成,研究电子商务生态系统中不同企业的生态位,并以骨干型企业阿里巴巴培育的电子商务生态系统为例,得出共同进化是企业在电子商务生态系统中的竞争策略。     

Information Exchange and Distributional Implications of Price Discrimination with Internet Marketing in Agriculture

A price discrimination model is proposed to explain why firms provide extraneous information on Internet sites selling agricultural inputs. Whether an informative site is offered depends on price discrimination potential, which depends on how much farmers reveal heterogeneity by Internet behavior. Price discrimination is greater if information benefits are negatively correlated with farm size (or other characteristics), explaining why extraneous (not product-related) information is offered on Internet sales sites. Price discrimination adversely affects some farmers but may be beneficial on average because it generates free information. Outcomes depend on whether Internet users are aware of price differentials on the basis of clickstream information.