The Relationship between Brand Attachment and Consumers' Emotional Well-Being

The purpose of the study was to examine the relationship between brand attachment and emotional well-being of consumers based on the need for personal image management and feelings of arrogant pride. A study of 107 consumers of the Calvin Klein brand was performed. Data were analyzed using the structural equations modeling technique. The results indicated a positive relationship between brand attachment and emotional well-being of consumers. A relationship was also identified between brand attachment, image management, and emotional well-being, and brand attachment and arrogant pride. No relationship was identified between arrogant pride and emotional well-being.     

政治与生活：土地改革中的革命日常化——以皖西北临泉县为中心的考察

20世纪50年代初的土地改革运动不仅使共产党的权力触角伸到了乡村社会的最底层,也切实改变了乡村人的日常生活状态。在这样一场上下逐力的运动中,被改变的不仅仅是乡村社会,还有这原本外在于乡村的革命。土改工作队员们正是借助于在乡村的生活场景中,重新阐释革命的逻辑,使得革命一步步成为乡村人日常生活的内容,最终实现了革命的日常化转变。而乡村人也借助于工作队员们的情感动员,以及对革命场景的亲身体验,自觉或不自觉地将自己的生活慢慢向革命靠拢。一种新的革命化的社会生活方式也开始形成了。     

情绪性工作及其对酒店管理的启示

情绪性工作具有目的的间接性、调节的主动性、要求的职业性三个相互联系的特征。酒店服务工作的特殊性决定了服务接待人员在工作岗位上必须要提供产生积极状态的情绪要素,营造出良好的情绪氛围,形成和保持积极愉快的情绪状态。酒店服务人员必须学会进行情绪状态的自我调节,使之符合工作需要。酒店管理层则要从招聘、培训、树立员工第一的观念,要通过营造良好情绪感受氛围等关注员工的情绪性工作,降低情绪性工作的消极后果,增强其积极效果,提高员工的工作满意度和幸福感,从而实现员工和酒店共同发展。     

人本主义理念下的员工情绪管理

人本主义理念下的情绪管理是指在尊重人、无条件积极关注人、培养自我实现感的条件下,不断观察员工的情绪变化,不否认不压抑真实情绪,分析负面情绪产生的原因,从组织层面和员工层面采取措施,增强情绪管理,从而营造一个和谐、向上的组织氛围,提高员工工作的积极性,激发员工工作潜能,最终达到企业效率的提升。     

青少年感情教育缺失问题归因分析及应对策略

感情在生活和工作中起着重要的作用,是联系人与人之间的纽带和桥梁。完善青少年的情感世,是教育的重要目标之一,是实现教育目的的重要途径和方法。目前,对于青少年的感情投入可谓是方方面面的,但有的时候却收效甚微。关键是青少年感情缺失问题的原因应该引起我们的反思。因此,针对青少年在感情教育的投入存在的问题进行了归因,并提出了应对策略。学校、家长、教师对青少年的教育问题,只有找到问题的症结所在并有效地解决,我们才能更好地实施教育,才能为国家输送“合格”的人才,办好人民的教育事业。     

Risk as feelings or risk and feelings? A cross‐lagged panel analysis

This article focuses on affective and cognitive processes underlying the perception of risk. A limitation with most process models of affect/cognition is that they include only concurrent emotions. By following a group (n?=?129) of military sailors prospectively during an international operation, we explored longitudinal relations between perceived risk and related feelings.

Longitudinal cross‐lagged path models were estimated to explore the relationships between perceived risk, worry, and emotional distress. Results gave support to earlier studies by showing that cross‐sectional measures of risk and worry were weakly related. Across time, worry and emotional distress were reciprocally related. Perceived risk had impact on worry but not on emotional distress. Neither worry nor emotional distress influenced perceived risk.

The risk‐as‐feelings hypothesis postulates a direct effect of feelings onto behavioural choice, and a reciprocal relation between cognitive evaluations and feelings.

Our findings do not support a reciprocal relation between judgements of risk and feelings, but an impact from risk on to worry. Between various measures of feelings reciprocity seems to exist. Further replications, including also behavioural measures, are needed.     

Effects of Consumer Weight Level and Advertising Appeals on Consumer Attitude Toward Food and Advertisements

This study examines the link between consumer weight level, food type, and consumer attitude toward both food and food advertisements. Further, this research explores how food advertisements containing emotional or informational claims influence the attitudes of overweight and normal-weight consumers. Two experiments were conducted to study the interaction between weight levels, food types (meat vs. vegetables), and advertising appeals (emotional vs. informational). The results showed mixed support for the six hypotheses. The findings indicate that consumer weight level interacts with food types, and emotional/information appeals affecting food evaluation and attitudes toward food advertisements. Managerial implications for food manufacturers and advertisers are discussed.     

Customer orientation,engagement, and developing positive emotional labor

Frontline employees must deal on a daily basis with emotionally demanding customer interactions. Such interactions, when coupled with organizational directives to focus upon exemplary customer service, can prompt employees to express feelings and emotions that are not genuine. Such ‘surface acting' has been found to create stress in frontline personnel, but an understanding of how this negative aspect of emotional labor may be minimized is lacking in the services literature. How a frontline employee's individual attributes might interact with a service work context to build deep, as opposed to surface, acting is the current focus. Applying job demands–resources theory, this study investigates how a frontline employee's customer orientation helps to develop positive work engagement, even in the face of contextual demands. Engagement is then linked positively to the beneficial behavior of deep acting which, in contrast to surface acting, has been identified as a less stressful form of emotional labor.     

Emotional labor's impact in a retail environment

It is essential for organizations to understand and manage salespeople's emotions. By monitoring the effects of emotions on the job, management can promote and enhance its sales force. However, the literature on salespersons' emotions has been largely overlooked. This paper establishes an integrative emotional labor process model to better understand the emotional component of the sales force in a retail context. Specifically, the paper examines the impact of emotional labor and emotional exhaustion in relation to job satisfaction and organizational commitment. Findings suggest that emotional labor predicts both job satisfaction and organizational commitment, while emotional exhaustion only predicts job satisfaction.     

The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes

Abstract

This study investigates how consumer personality characteristics of religiosity, spirituality, and emotional intelligence and the severity of service failure affect emotional and decisional forgiveness as a response to service failure. Further, the study explores the relationships between these two forms of forgiveness and service outcomes, including the intention to switch the service provider and spread negative word of mouth. Findings reveal that consumer religiosity has a strong and positive effect on both types of forgiveness. However, contrary to expectations, consumer spirituality has a negative relationship with decisional and no relationship with emotional forgiveness. While consumers' perceived severity of service failure is negatively related to both types of forgiveness, the findings also suggest that emotional intelligence exerts a significant moderating influence on the relationship between service failure severity and emotional forgiveness, whereas its moderating effect on decisional forgiveness does not appear to be significant. Results demonstrate the asymmetric effects of perceived severity of service failure and the two types of forgiveness on negative service outcomes. These findings contribute to the understanding on the role of consumers' implicit personality characteristics in interpretation of service failure incidents.