关于企业管理者的定位讨论

管理者对现代企业发展的重要性不言自明,然而更多与此相关的研究表明,高效的企业需要的不是更多的管理者,而是如何寻找更恰当的管理者。     

An alternative approach to community-based ecotourism: a bottom-up locally initiated non-monetised project in Papua New Guinea

Community-based ecotourism (CBET) is presented as a tool for conservation and sustainable development by conservation practitioners and development agencies, but is reported to have achieved little. Several scholars argue that many problems stem from inadequate power relationships between external actors and local communities, leading to low community participation. This study opens a debate on governance and social enterprise in CBET by examining a bottom-up approach to community-based ecotourism based on a small-scale CBET initiative in an amenity-poor remote indigenous community in Papua New Guinea. This initiative is unique in the following aspects: it was initiated by a community member; external assistance was advisory only; no external financial assistance was given; and it has taken place in a non-monetised economy. Participant observation and in-depth interviews with local key informants were used to identify community-defined positive/negative impacts and community participation processes. Overall, there was substantial support for the project; it contributed to community welfare, generated economic benefit, had positive conservation outcomes and from the viewpoint of the community had no adverse cultural impacts. One of the keys for success was the development of a strong community agency that led to high community participation and individual rather than the community ownership.     

金融危机下的现代企业发展战略

在国际金融危机对我国经济影响不断加深之际，我国企业的发展既面临压力，也存在机遇。坚持以人才管理、品牌经营和产品开发为核心的现代企业发展战略，有助于我国企业在考验面前站稳脚跟、练好内功，为在下一个经济增长周期的更快发展打下坚实基础。     

房地产开发商经营行为分析

在我国的房地产市场中,消费者的需求越来越多地是被价格的上涨而抑制房价的上涨是与需求的快速增长紧密联系的,同时开发商不愿通过灵活的定价去适应自己的产量的行为也是助推房价的重要原因;另外由于投资资金不足,导致建设资金不能与施工规模同步扩大,这不利于房屋产量的提高,进而不利于房屋价格的稳定。     

提升中小企业科技人才创新能力的对策思考

开发、利用好中小企业科技人才，把科技人才的创新能力转化为创新成果，把创新成果转化为核心竞争力，是企业全部工作的重点。当前中小企业科技人才创新能力开发中存在投入不足，配置不合理，高级技工创新能力边缘化等问题。企业应主动出击，全方位选拔人才，为科技人才的创新提供服务，提高科技人才创新能力。     

The influence of self-construal and co-consumption others on consumer complaining behavior

Consumers show great individual variability in complaining behavior even after experiencing similar service failures. The present study examined the effect of self-construal and co-consumption others on consumer complaining behavior following a service failure. Based on an experimental study with a sample of 202 in a restaurant context, MANCOVA results revealed significant effects of self-construal on voice response and switching behavior. The results also showed a significant interaction effect of self-construal and the presence of co-consumption others on switching behavior. The findings shed light into the intrapersonal and interpersonal dynamics at work when consumers react to service failures. Theoretical and managerial implications of the findings are also discussed.     

The theory of repurchase decision-making (TRD): Identifying the critical factors in the post-purchase decision-making process

A theory particularly designed to explain re-buying decision formation is lacking. This research developed and tested a theory of repurchase decision-making (TRD) that more comprehensively explains individuals’ post-purchase decision-making processes. Two studies were conducted in a full-service restaurant setting for the development of this theory. Specifically, important factors generating the repurchasing intention were identified through an exploratory qualitative approach in Study 1. In this qualitative approach, a new set of belief items and salient referents in a re-buying decision-making process were also identified. The proposed model merging the model of goal-directed behavior (MGB) with identified factors and belief constructs from Study 1 were tested in the second study. Our results demonstrated that incremental amounts of total variance in the re-buying decision were explained by the TRD. Newly integrated constructs in combination with the original variables in the MGB were found to play a critical role in the re-buying decision-making process. The implications of this study are presented and discussed.     

Non-regular professionals' dual commitment in South Korea: antecedents and consequences

There is a growing concern with whether nonregular professionals are concurrently committed to both the organization and their profession and whether such commitments are beneficial to that organization. This article seeks to investigate the relationship between organizational justice variables and the dual commitment of nonregular professionals via perceived organizational support (POS) and the subsequent effect of the dual commitment on organizational citizen behavior. Hypotheses are developed and then tested through structural equation modeling with data collected from a total of 1143 part-time instructors at South Korean universities. The findings of this study reveal that the perceptions held by nonregular professionals of organizational justice constructs concurrently influence organizational commitment and professional commitment via POS and that both commitments are positively associated with altruistic behavior. The findings advance our understanding of the dual commitment of nonregular professionals and provide universities with managerial implications as to how to manage effectively part-time instructors. Limitations, directions for future research, and conclusions are presented.     

医药营销渠道的构筑与管理

医改之后,对医药营销来说,一个最大的改变就是营销渠道的改变,即医院在医药企业促销活动中的重要程度将减弱,药店取代医院成为药品的重要销售终端。医药营销实际上是和消费者面对面的营销。新形势下,医药企业营销渠道将发生以下变化：首先,营销渠道由纵深型向扁平型转变,即医药企业在选择分销渠道时由选择进货批量大、频率低的大型分销商,向分布零散、进货频繁但数量小的中小型分销商,甚至是零售终端过渡,也就是渠道的重心由高向低转移。其次,医药企业对产品分销流通的渠道定位更准确,市场成熟的大众性普药继续走批发分销渠道。渠道建设成功后还要从不同的方面来进行渠道管理。     

安全价值观的探索与研究

文章从实际情况出发探讨了安全价值观的研究意义,介绍了安全价值观的基础,研究了安全价值观如何体现,讨论安全价值观如何实际运用,揭示了安全价值观的本质,最终得出安全价值观在企业管理中的作用。安全价值观的建立对于企业安全管理水平的提高起着极为重要的作用,随着安全价值观的不断深入的探索与研究,我国的安全状况必将会有很大程度的改善。