新形势下货币流动性分析及我国商业银行流动性评价

本文结合中国具体情况,对广义货币供应量及中国货币需求进行分析推导,通过回归1978-2009年的经验数据,得到中国货币需求函数;运用单位根和协整的实证检验方法,验证了流动性适度的标准;并采用主成分分析法对所选商业银行的流动性状况进行了综合评价,利用1997-2007年的数据对银行流动性的内外部影响因素进行了实证研究。     

The relationship between the ‘push’ and ‘pull’ factors of a tourist destination: the role of nationality – an analytical qualitative research approach

Using qualitative research techniques, this paper explores the relationship between the ‘push’ and ‘pull’ factors of a destination and the influence of nationality on these factors. These relationships were explored for a sample of 103 international tourists to Mauritius. The data were analysed by using (a) thematic analysis and (b) an analysis using the text analysis programme, CatPac. The results indicated relationships between specific motives, cognitive and affective images and it was also found that nationality has a strong influence on these variables. Different motives for visiting Mauritius were found to exist between different national groupings. Implications for use of thematic and content analysis, management of destination, marketing and tourist experiences are provided.     

Multinational Strategic Planning for Third World Markets

There are compelling reasons why multinational corporations (MNCs) must improve their marketing performance in less developed countries (LDCs). A solution to better performance may be creation of a separate strategic business unit, known as the SBU (LDC), to be responsible for all third world operations. A strategic planning model for the SBU(LDC) is presented; it parallels the typical corporate strategic plan but differs in significant respects. Planning steps discussed include mission and objectives, market opportunity analysis, target market evaluation, product strategy, entry strategy, marketing program, and impact analysis. Key issues involved in implementing the SBU (LDC) within the corporate framework are discussed.     

中国绿色食品产业发展的影响因素与发展机理研究

产业发展影响因素及其作用机理揭示了产业发展演化的动态过程和内在规律,成为产业发展演化的核心问题。基于"钻石模型"提取产业发展的影响(动力)因素并分析其动态特征,提出绿色食品产业发展机理的理论分析模型。研究结果表明:绿色食品产业发展演化过程是一个各种因素交互作用的系统动态过程,产业政策、产业组织与结构创新是绿色食品产业发展的原动力,产业发展动力随产业发展阶段不同而表现出更迭性,产业发展机理揭示了绿色食品产业发展的作用过程与内在规律,有助于为我国绿色食品产业结构优化和产业发展提供理论依据和决策参考。     

模糊综合评判在新产品试销中的应用研究

模糊数学在经济管理中的应用是一个新领域 ,本文就模糊综合评判方法在新产品试销中的应用作了较为深入的研究 ,并通过实例应用证明是有效的。     

论按生产要素分配的前提条件

就收入分配制度，十五大报告中明确提出，要把按劳分配与按生产要素分配结合起来。那么，实现按生产要素分配也需具备一定的条件，本文对此展开讨论。认为：明确界定生产要素的产权、贯彻公平原则、培养要素市场体系等可以为按生产要素分配原则起保驾护航的作用。     

City Break Motivation

Abstract

This paper investigates why people take city break trips. The main objective of the study was to reveal the underlying push and pull motivational factors associated with taking a city break holiday to Dublin. In-depth interviews with 40 city break visitors uncovered six push factors and eight pull factors. The main push motives involved were ‘escape,’ ‘socialising,’ and ‘self esteem (gift giving).’ City breaks were generally viewed as active or ‘doing’ holidays, with the ‘relaxation’ motive hardly featuring at all as a reason to visit. Pull factors were found to be particularly important in terms of the travel decision. Factors such as ease of access and the availability of cheap flights were not only influential in determining the destination, but also acted, in some cases, as the main stimuli to take the trip.     

论非智力因素培养与责任教育

非智力因素在学生学习活动中起着重要的促进或抑制作用。目前高职院校大学生在非智力因素方面存在着较为普遍的问题,其根源在于责任意识不强。需从责任教育入手,培养大学生的非智力因素。     

The International Marketing Environment

Abstract

The article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., physical, demographic, and socio-cultural), meso (i.e., economic, political-legal, and technological), andmicro (i.e., intermediaries, competitors, market, and customers). In each of the subcategories, 10 different factors affecting global marketing were extracted. By measuring the extent of coverage given to each factor in each textbook, the relative emphasis placed collectively was established. These results were subsequently compared and contrasted to the views of 71 academics teaching international marketing; revealing the existence of gaps between the importance attached to most of the elements comprising the international marketing environment, and the coverage provided in academic textbooks.     

Employment equity,human resource development and institution building in South Africa

The process of economic and social reconstruction in South Africa (SA) has harnessed capital, organized labour and state agencies in emergent tripartite macro-policy forums; in particular, the National Economic Development and Labour Commission. Public policy on human resource development, affirmative action and diversity issues is increasingly an outcome of negotiations in these structures. However, although significant legislative developments on these issues are envisaged in the near future, institutional adaptation has not been adequately researched. The apartheid state was constructed on the ideological basis of ethnic fragmentation rationalized by ethnic and cultural diversity. At the same time, diversity is a social reality in building common national and organizational goals, symbols and identity.

This paper discusses structural and labour market factors associated with the process of employment equity and diversity management in South African organizations. A research project, the Breakwater Monitor, at the Graduate School of Business, University of Cape Town, has established a national database covering some one million employees, which enables benchmarking of company and sectoral practices in regard to affirmative action, diversity policy, training and development and skills formation. The project has also begun to track diversity representation at all levels across major sectors longitudinally, using a common job evaluation standard for comparability. The project considers both quantitative and qualitative factors in human resource development. Findings from this project are presented and discussed in the context of human resource development.