How to Attract an Audience at a Conference: Paper,Person or Place?

We analyze the drivers of audience size and the number of questions asked in parallel sessions at the annual conference of the German Economics Association. We find that the location of the presentation is at least as important for the number of academics attending a talk as the combined effect of the person presenting and the paper presented. Being a presenter in a late morning session on the second day of a conference, close to the place where coffee is served, significantly increases the size of the audience. When it comes to asking questions, location becomes less important, but smaller rooms lead to more questions being asked. Younger researchers and very senior researchers attract more questions and comments. There are also interesting gender effects. Women attend research sessions more diligently than men, but seem to ask fewer questions than men. Men are less likely to attend presentations on health, education, welfare and development economics than women. Our findings suggest that strategic scheduling of sessions could ensure better participation at conferences. Moreover, different behaviors of men and women at conferences might also contribute to the lack of women in senior scientist positions.     

Non‐Recognition of Print Advertising: Emotion Arousal and Gender Effects

Research in the behavioral sciences has found that memory tends to be enhanced by exposure to emotion‐arousing stimuli. While this relationship is not fully understood, the linkage appears to be more pronounced for females than for males. While the majority of prior studies dealing with memory have relied on the use of visual stimuli in a clinical experimental setting, this research examined the impact on memory resulting from exposure to actual print advertisements of varying degrees of arousal‐producing content. Differences in the relationship between arousal and memory were explored for male and female participants. In general, females were found to exhibit higher memory levels than males. As a single combined group, subjects exposed to emotion arousing versus emotion neutral ad. stimuli exhibited no significant difference in memory. For the set of emotion neutral ad. stimuli, no difference in memory was found between sexes. However, retention was significantly higher for females than males for the set of emotion‐arousing stimuli. The study identifies opportunities for further applied memory research.