日化用品行业的品牌扩散与市场进入壁垒

当前,品牌扩散战略己成为许多企业谋求成长、增强市场势力、遏制竞争者进入的重要手段。本文基于中国日化用品行业应用扩展的Hotelling模型分析了在位企业可以利用品牌扩散战略在获取经济利润的同时,成功阻止潜在竞争者的进入。     

中国金融产业集聚与地区工业化——基于2002年—2010年省际面板数据的分析

金融产业集聚在地区工业化进程中发挥着非常重要的作用。通过区位商法的分析发现,我国东、中、西部地区金融产业的集聚程度有着较大差距,其中东部地区集聚度较高,而中西部地区则集聚度较低。面板数据的计量检验结果表明,金融产业空间集聚的差异对我国三大不同地区工业化产生了不同影响。总体而言,银行业集聚对工业化的影响作用最大,而证券和保险业集聚作用则较小,而对于不同地区、不同省份以及不同时期来说,这一作用也存在着差异。因此,可以通过调整金融业的空间集聚格局来促进工业化的发展。     

我国旅行社行业发展的几个理论问题——对我国旅行社行业制度变迁的考察

简要地回顾和评述了二十多年来我国旅行社行业的发展历程,对一些长期困扰旅行社行业发展的诸如旅游业发展与制度化环境、政府主导与市场主导、“政策失灵”问题,行业垄断还是行业竞争等理论问题提出了独立的见解,并就我国旅行社业的发展趋势与路径选择提出了建设性的意见。     

How do consumers’ perceptions differ across dimensions of corporate social responsibility and hotel types?

This study develops three hypotheses regarding corporate social responsibility (CSR) in the context of the hotel industry. First, the study examines a ranking of consumers’ perceived importance of the four CSR dimensions proposed by Carroll’s hierarchy of CSR in 1991, expecting the following orders: philanthropic, ethical, legal, and economic dimensions, from most to least important. Second, the study investigates the relationship between consumers’ perceived importance of and their overall support for CSR. Third, the study introduces the type of hotel (for example, economy, mid-scale, and upscale) as a moderator to provide a better explanation of the relationship between consumers’ perceived importance of the CSR dimensions and support for CSR. Contributions to the CSR literature in general, and also specifically relating to the hotel context, and managerial implications are discussed.     

The conceptual framework for ethics and corporate social responsibility in Taiwanese tourism industry

This study examines ethics and Corporate Social Responsibility (CSR) in the Taiwanese tourism industry from the standpoints of the government, academia, and industry through the perspective of Confucianism and creates a comprehensive, tourism-specific ethics and CSR conceptual framework. A qualitative approach was adopted in this study that recruited 21 experts to share their perspectives regarding ethics and CSR in the tourism industry. An original, valuable and comprehensive ethics and CSR conceptual framework in the tourism industry within the context of Chinese society was conducted and includes seven dimensions emerged from the data and were integrated into the following four facets: first, the dimensions of ethics; second, the antecedent facet of CSR is the inside and outside force; third, the strategy facet includes the economy, the environment, society, and culture; and fourth, the consequence aspect is feedback. Further, this research provides value for academics and practical strategy for related fields.     

Market knowledge of the travel industry from knowledge-based view: a case of two Taiwanese travel agencies

There has been a lack of comprehensive model elaborating the key dimensions of knowledge management in the tourism field. Based on market orientation literature, market knowledge could be illustrated from consumer and competitor dimensions. However, what knowledge topics are in these two dimensions (e.g. knowledge depth) or do any dimensions of market knowledge exist (e.g. knowledge breadth)? These questions can be clearly answered. Drawing on knowledge-based view of firms, this study explores market knowledge from four characteristics: depth, breadth, tacitness, and specificity. It seeks to contribute to the existing literature through a series of semi-structured interviews and behavioral observation with senior managers of Taiwan’s leading travel agencies. Four market knowledge categories emerge: customer knowledge, employee knowledge, competitor knowledge, and partner knowledge. It is suggested that high levels exist as to the importance of knowledge acquisition, classification, dissemination, and usage, and this represents a significant change over past findings.     

Relationship between HEXACO personality factors and emotional labour of service providers in the tourism industry

This study aimed to 1) explore to what extent service providers’ emotional labour is affected by personality as measured using HEXACO personality factors, 2) analyze the affect of emotional labour on the performance of required emotional display rules, and 3) investigate differences in emotional labour depending on service providers’ demographic characteristics. From a questionnaire survey of employees in different service sectors in Korea, four HEXACO personality factors, Extraversion, Agreeableness, Conscientiousness, and Openness were found to have a positive influence on emotional labour. Deep acting has a positive influence on the requirement to display positive emotions and a negative influence on the requirement to hide negative emotions. Demographic variables generally do not affect emotional labour. This study provides practical information about employees to managers in the service industry. It could help in recruitment, the management of human resources, and enhance a company’s service assessment.     

Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry

Research into innovativeness and customer orientation in the service industry is burgeoning, yet our understanding of the antecedents and consequences of both activities in hospitality management remain unclear. To address this problem we investigate the link between corporate culture, indicators of innovativeness and business performance in the Swiss hotel industry, because the Swiss have a proclivity toward innovation as well as a long established record in hospitality management. Data were generated from 96 businesses in the hotel industry and the results were analysed using structural equation modeling. They suggest that cultural dimensions are positively associated with customer orientation, innovativeness, and company performance. The implications of the findings are discussed along with limitations and future research directions.     

Developing energy conservation and carbon reduction indicators for the hotel industry in Taiwan

This study develops and weights energy conservation and carbon reduction (ECCR) indicators for the hotel industry in Taiwan to create an instrument to help address climate change. Eighteen semi-structured interviews were conducted with senior hotel managers, environmental specialists, and government officials to identify the preliminary ECCR framework. An expert panel then was invited to review the structure of ECCR criteria and the compiled criteria in a structure for item modification. An analytic network process questionnaire survey was employed to determine the relative weights of the criteria. The data analysis reveals seven categories in the ECCR framework: communication and participation, top management commitment, energy, water, waste, building, and purchasing. A total of 32 indicators were identified and prioritized in terms of their relative importance to ECCR contributions. The results of this study suggest that the success of ECCR implementation depends primarily on management support and staff engagement. Hotel operators can improve their environmental management by initiating ECCR practices based on the proposed ECCR indicators.     

The impact of seasonality on tourism and hospitality operations in the alpine region of New South Wales,Australia

Despite the recognized importance of seasonality for tourism businesses, there has been a distinct lack of studies undertaken in the past that discuss the impact of seasonality on alpine accommodation resorts, and more specifically that focus on an Australian location. The main purpose of this study was to examine whether or not the Australian alpine accommodation providers and ski operations have been significantly impacted by the issue of seasonality and to determine more specifically, had there been industry pressure placed on them to become all season operations? For this study, a total of 15 semi-structured interviews were conducted with managers of hospitality businesses located in the sub-alpine region of Jindabyne, and nearby alpine areas of Perisher and Thredbo in New South Wales, Australia. Study results indicated that the majority of managers acknowledged the fact that there has been an increase in the number of summer visitors each year which has pressured them to make changes to their operations. They conceded that such activity has served to reinforce a ‘stand alone’ mindset which was still prevalent amongst the majority of the managers in the region.