提高我国大型企业国际竞争力的对策

随着我国经济贸易的全面开放,市场竞争日益激烈,如何提高企业的国际竞争力,是我们亟待解决的紧迫课题.我国大型企业也只有不断提高企业国际竞争力,才能应对国际化竞争的各种挑战,从而不断提高我国的综合竞争实力.增强企业国际竞争力,需要从企业内部和外部进行双方面的努力,在内部进行竞争力各要素的科学组合,选择决定性要素加以重点强化,同时也需要为之提供良好的外部环境.     

探讨小型企业在旅游实践中的竞争与生存之道

从分析企业常用的竞争手段入手，结合小型企业的特点及其在竞争中的处境，根据在旅游业中实际情况，列举和分析了小型企业的竞争手段，认为以创新、独有、多变的方式参与竞争才是小型企业的竞争与生存之道。     

市场化条件下的中国邮政战略环境分析

中国邮政要想在市场化条件不断地发展壮大,必须认真分析其所处的战略环境。通过SWOT战略分析,中国邮政应继续发挥其优势,不断改善其劣势,抓住机遇,变威胁为动力,更好地为社会提供优质、方便、快捷的服务,在市场竞争中取得最后的胜利。     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

顾客关系营销组合研究

通过对企业如何进行关系营销组合设计的深入分析，提出了以顾客为导向的关系营销组合设计的思路和方法。进一步揭示了以顾客导向为基础、以竞争导向为补充，不断进行关系营销组合创新是企业获得可持续竞争优势的必要条件。     

理论创新与市场价值论

市场经济取代计划经济具有客观必然性,市场经济体制下只能由市场决定(初次)分配,每个劳动力、每项产出的价值只能由市场(社会需求)来认定,凡是有需要(需求)的,即是有价值的,没有需求的供给(劳动)是无价值的。只有(活)劳动才创造价值的观点既不符合事实,也不符合逻辑。创造财富的所有要素均有各自的贡献份额,劳动价值论即使在计划经济条件下都不具有可操作性。劳动价值论必须转变为市场价值论。     

顾客满意策略与顾客满意营销

在情感消费时代，企业不再以质量达标、自己满意为经营理念，而是以顾客满意、赢得顾客高度忠诚为经营理念。企业营销策略不再以争取或保持市场占有率为主，而是以保持顾客份额和顾客忠诚为主。而顾客满意策略正是企业获取顾客“货币选票”的制胜法宝。以顾客至上为理念，让顾客参与产品设计、提供全程高附加值的服务、个性服务、培育顾客忠诚，是CS时代顾客满意营销的主要策略。     

产业集群创新的机制与政策建议

创新的集群化决定了产业集群创新的优势，但这并不意味着集群竞争优势的必然性，创新优势的实现在于特定需求对集群的创新的压力和动力，企业之间竞争与合作的推动，知识技能的扩散集聚效应和地方资源与制度环境的催化作用，政府应从宏观市场机制、产业集群环境以及产业集群的发展战略上促进产业集群创新优势的形成。     

汽车厂商的价格行为分析

企业家的价格策略必须要考虑企业竞争目标的选择、市场供需的变化和企业的成本，产品的成本为价格规定了最低限度，消费者对产品价值的评估和理解为价格规定了最高限度。     

差异化战略:《新周刊》新锐之道

现在的杂志界“同质化”现象泛滥,许多刊物从封面到内容都是低层次重复。整个中国杂志界由于受体制的限制和束缚,存在创新意识和原创精神的缺失,难觅成熟的商业操盘。《新周刊》作为新闻时事杂志的“异类”,充分运用差异化战略,步步为营,闯出了一片新天地。文章从专题、封面设计、受众定位、经营方法等方面阐述了《新周刊》的差异化战略。