基于SD模型的客户服务成本信息不对称影响研究

制造企业经常通过提供高水平的客户服务向顾客传递优质产品质量信号,但由于客户服务成本信息不对称的影响,产品质量信号存在一定程度的失灵,影响了潜在客户对优质产品的购买。文章分析了制造企业客户服务成本不对称信息的原因及其对潜在客户购买行为的影响,通过建立系统动力学模型模拟产品销售过程,研究客户服务成本信息不对称度与企业客户数量之间的关系,结果表明客户服务成本信息不对称度下降有助于企业客户数量的增长,但其影响力有随时间下降的趋势。     

WTO规则与中国制造业保护的政策措施

中国政府在加入WTO议定书中，对我国制造业的产业政策、执行国际化标准等问题作出了具体承诺。“中国制造业”推动了中国经济的快速增长，要用WTO规则维护中国制造业的权益，中国制造业要优先发展IT产业。政府要采取切实政策措施使更多的制造业走出国门，要花大气力帮助制造业实现新的跨越，要依靠科技创新提升中国制造业的国际竞争水平，要依靠知识产权培育中国制造业的核心竞争力，要通过环境保护提升中国制造业的形象认同力，要通过认证机制提高中国制造业的技术跨越力。     

Identity, identification, and relationship through social alliances

The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social alliances are an important means whereby employees identify more closely with their organizations while gaining a greater sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations. Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational identification. The results also suggest that participation in social alliances may result in multiple forms of identification: intra- and interorganiza-tion identification. Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications. Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review. Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration (marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing.     

制造企业全面预算管理常见问题与改善措施

全面预算管理是企业财务建设的重中之重,能够很好地将企业各部门与企业财务及非财务资源进行合理的分配以及利用,以此来完善企业财务管理机制,促使企业快速发展。在我国经济由快速发展阶段转变到稳定发展的阶段下,市场经济在我国推动经济发展方面发挥着重要的作用,越来越多的制造企业意识到全面预算管理对企业的经济发展有着直接的影响。全面预算管理系统是推动制造企业经济稳定发展的有效方式,能够大幅度地改善制造企业的组织性和协调性。     

先进制造技术与生产流程的协同性研究

制造系统的有效性需要通过先进制造技术与生产流程的合理匹配来体现。在分析各种先进制造技术与生产流程相互关系的基础上,提出了协同度的概念,并给出了其计算方法。     

战略成本会计在制造业中的应用研究

现代企业由于电子技术的运用形成了新的制造环境,企业必须有与之相适应的现代管理技术.传统的成本会计未能根据企业内外部环境的变化和企业所采取的竞争战略制定相应的成本会计模式,为了适应这种竞争的需要,战略成本会计应运而生.战略成本会计突破了传统成本会计把成本局限在微观层面上的研究,而把重点转向企业整体战略这一更为广阔的领域,从而有利于企业正确地进行成本预测、决策,正确地选择经营战略,提高企业整体经济效益.     

论我国物流机械制造企业技术真空的形成及解决途径

阐述了当前我国物流机械制造业所面临的问题和现状,分析并提出了物流机械制造企业今后努力及其发展方向。     

The Economic Rise of China: Challenges and Opportunities for ASEAN

This paper looks at the economic rise of China and its impacts and implications for the Association of South-East Asian Nations (ASEAN) region. The issues of complementarities and competitiveness of ASEAN and China in trade and investment and the opportunities and challenges arising from China's emergence and the ASEAN-China Free Trade Area are discussed. The message from China's emergence is clear and strong; it is that size does matter. To increase ASEAN competitiveness, the paper highlights the need for a deeper and more rapid economic integration of ASEAN in order to exploit scale economies. The important role of Japan in this process is highlighted. Finally the issue of ASEAN economic diversity is discussed. It is suggested that while ASEAN is fairly diverse, this should not be a critical stumbling block to a more rapid economic integration of ASEAN.     

清洁生产评价在造纸行业环境影响评价中的应用研究

造纸工业是我国的重要产业之一,但同时又是污染较为严重的行业,造纸行业是环境影响评价关注的重要类别。为此,本文从清洁生产的角度,通过对某造纸企业的生产从原材料、产品、资源消耗和污染物排放为指标的清洁生产全过程进行综合评价,定量分析与评定出企业清洁生产的总体水平。以此为例,探讨和研究了造纸企业清洁生产评价方法、一般程序和评价内容。     

我国制造企业的第三方物流策略

本论文从物流模式角度探讨如何提升制造企业物流水平，分析了当前制造企业自营物流的原因，在基础上探讨了制造企业的第三方物流策略。