A Measurement Framework for Assessing the Contribution of Social Media to Public Engagement: An empirical analysis on Facebook

The public sector is increasingly turning to social media as a means to communicate and interact with citizens, but little is known about the contribution that these social technologies make to public engagement. This paper used a scoping literature review of studies examining social media in order to develop a framework that measures two Facebook features (popularity and commitment), which was then used to evaluate two different levels of public engagement (public communication and public participation). The framework was validated by applying it to the Facebook pages of several Italian city administrations, and a social media engagement matrix was proposed to interpret the findings.     

Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern

Our research examines the perceptions and evaluations of prospective customers toward an online negative review and any accompanying hotel response. The study explores two main issues: whether the presence (versus absence) of an organizational response to negative customer reviews affects the inferences potential consumers draw about the target business, and which aspects of responses affect their impressions. We test the effects of four variables associated with a response: source of response, voice of responder, speed of response, and action frame on two outcomes variables (i.e., customer concern and trust inferences). The provision of an online response (versus no response) enhanced inferences that potential consumers draw regarding the business's trustworthiness and the extent to which it cares about its customers. Using a human voice and a timely response yielded favorable customer inferences. Inferences did not vary with response source or action frame. Implications are drawn for effective management of negative online reviews.     

Celebrity chef adoption and implementation of social media,particularly pinterest: A diffusion of innovations approach

Pinterest research is beginning to emerge, in part due to the importance of visually stimulating photos within hospitality and tourism. Photos are popular with many chefs for marketing, with some actively using Pinterest and other social media. Some of the world’s top celebrity chefs are a growing phenomenon as influential leaders of their personal brand as well as other goods, services, and causes. This research reports on a pilot study of how celebrity chefs have adopted and implemented social media, especially Pinterest, using the Diffusion of Innovations as a theoretical framework. The study found that of the top 48 chefs, all adopted Facebook, closely followed by 47 adopting Twitter; just 17 adopted Pinterest. The chefs’ social media and Pinterest implementation varied widely. This study sheds insights about social media, particularly Pinterest, extends innovation diffusion research, and serves as a base for future research of both celebrity chefs and social media.     

Bibliometrics of social media research: A co-citation and co-word analysis

This study combined two bibliometric analysis methods to provide a systematic and holistic review of social media-related academic literature. A total of 406 publications related to social media between 2007 and 2016 were identified from 16 business and hospitality/tourism journals. Co-citation analysis identified Word-of-Mouth as the major theoretical foundation of social media research in business, while the hospitality/tourism field presented a diverse theoretical foundation. The study then employed co-word analysis to identify the evolution of research themes over time in both fields. The comparison of social media research between the two fields highlighted four similarities, including the growth of research over time, the term “social media” gaining popularity, the new trend of social networking sites, and managerial applications as research focus. Finally, the study called for a future research agenda on social media research in the hospitality/tourism field.     

媒介时代文学的边缘化探析

电子媒介的兴起使传统的文学步入边缘化的境地——远离艺术中心,沦为最低级的科学。从文学媒体介质的变化、阅读主体与接受主体、后现代的审美取向等角度观察现代传媒对文学的影响：改变因垄断话语权而使少数精英滋生不可一世的贵族心态的传统文学观念,使其由崇高、严肃、宏大、华丽典雅的审美趣味向朴素、通俗的大众化和世俗化倾斜。     

新媒体冲击下纸媒体如何转型

文章从目前互联网迅速发展对传统媒体尤其是纸质媒体造成巨大冲击的现状出发，通过对目前报业面临现状的分析，提出了传统纸媒在新形势下的生存对策，保持自有优势。注重内容价值。切合受众的差异化需求，进行思维创新。     

Exploring the design of conscious media

Our existing model of media, based upon a consumptive-materialist–atomistic orientation, falls short in seeking to promote mainstream awareness of systemic and integral thinking in society-at-large. This paper presents evolutionary guidance media, a new model for media arising from evolutionary perspectives including systems science, humanistic, transpersonal and integral studies designed to promote planetary consciousness and give rise to an ecological–spiritual–integral mindset. Two key elements of evolutionary guidance media are discussed: a databank containing purposeful data from nine or more dimensions of human activity, and transception, the infusion of cyberception with qualities arising from mutual causality. Specific types of transception are introduced including Gaiaception, Agoraception, and Dharmaception. Organizations and companies already in the process of creating green media, socially responsible media, and spiritual, or transformational media are vanguards of the development of conscious media.     

Ads That Attack the Tobacco Industry: A Review and Recommendations

ABSTRACT

While traditional anti-tobacco social marketing campaigns have focused on prevention and cessation, a new breed of anti-tobacco message has arisen during the last decade, which focuses on attacking the tobacco industry and its tactics. This type of anti-tobacco program has been termed a tobacco industry manipulation campaign in the United States, where it was introduced in the early 1990s. The objective of a tobacco industry manipulation campaign is to point out negative traits of the tobacco industry, including manipulative marketing strategies and tactics. Evaluations of tobacco industry manipulation campaigns have found that these ads are effective in redirecting the guilt that smokers often feel, channeling it instead into anger at being manipulated. Guidelines are provided for how social marketers can incorporate this approach within their tobacco control campaigns.     

Facebook posting activity and the selective amplification of earnings disclosures

This study examines the determinants of Facebook activity levels with a particular focus on Facebook activity around earnings announcements. Facebook activity is generally higher for firms with higher levels of analyst following, individual ownership, and trading volume, indicating that it is responsive to investor demand effects. Facebook activity also increases around earnings announcements, with the increase being largely attributable to posts containing earnings news. In general, therefore, firms use Facebook posts to amplify earnings news. Such activity is selective, however; it is lower for firms with high levels of information asymmetry, for firms reporting earnings that exactly meet the consensus analyst forecast amount, and when the earnings news is negative but the accompanying price movement is positive. Hence, firms appear to use Facebook to manage the level of attention paid to earnings news.     

试论媒体的亲和力原则——以《家庭导报》改版创新为例

结合《家庭导报》的改版创新实例。阐述了在新媒体扩张和媒体竞争日剧的当下,传统媒体特别是纸质媒体如何增强亲和力的四大原则,即新鲜性、接近性、关怀度和公信力。具体而言,就是：内容为王、角度常新;平民视角、家庭旋律;走进边缘、关注民生;贴近生活、服务社会。只有这样,才能更好地凸显报纸的感染力和影响力。