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81.
Roger Bennett 《非赢利和公共部门市场学杂志》2017,29(1):39-63
Many fundraising charities invest heavily in content marketing, often using consultants to direct their content-marketing efforts. Thus it is vital to establish whether certain key aims of content marketing suggested by literature in the field actually match the aspects of content marketing deemed most important by charity donors. This paper examines the significance attached by samples of charities, donors, and content-marketing consultancies to four possible major objectives of content marketing—the attainment of high–search-engine-results-page rankings, image enhancement through impression management, the stimulation of public perceptions of organizational transparency, and the creation of messages that “go viral.” Several major differences in perceptions emerged among the three groups, with substantial implications for how fundraising charities should manage their content-marketing programs and activities. Charity managements need to consider carefully and critically the possible returns on large-scale expenditures intended to pursue the putative aims of content marketing that are routinely advocated by practitioner and academic literature. 相似文献
82.
Expected to touch US$55 billion in 2016, the e-commerce market in India presents an unprecedented growth opportunity for retailers. Existing studies have identified factors influencing shoppers’ online behaviour pertaining to the developed economies. Hence, it becomes pertinent to validate these antecedents for the economies like India. The article addresses this gap by examining the role of shopping values and web atmospherics, on e-satisfaction of Indian shoppers. Using multiple regression analysis, it also examines the influence of e-satisfaction on repurchase intention. The findings suggest that effectiveness of information content has the most significant impact on e-satisfaction. Web entertainment, utilitarian values and web informativeness are the other influencing factors. Contrary to the earlier studies, this study didn’t find any influence of hedonic shopping values on shoppers’ satisfaction. Also, e-satisfaction was found to have a positive influence on repurchase intention of e-shoppers. The article suggests select strategies that can be adopted by e-retailers. 相似文献
83.
从技术和政策层面对电量电费复核内容和不重视的现状及其产生的原因进行了归纳和总结。通过列举多个案例的效益分析,呈现每个案例后果的不可忽视性,说明对电量电费组成的每项内容的复核都很重要和必须,以此促进各行各业对电量电费复核内容的全面重视。 相似文献
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社区公民教育内容的确定,应当围绕社区基本现实与公民教育的目的。基于历史传统与文化特点、教育目的与社会现实,社区公民教育内容的确定应当包括民主政治与法纪教育、心理适应与责任教育、危机应对与科学教育、和谐社会与伦理教育四个部分。 相似文献
86.
《Journal of Heritage Tourism》2013,8(4):297-308
An 800 km stretch of the Eastern coast of Australia contains some of the last remnant fragments of the sub-tropical rainforests that once covered much of the region. This natural resource – declared as World Heritage in 1986 as the Central Eastern Rainforest Reserves of Australia, but now known as the Gondwana Rainforests of Australia – serves as an important drawcard for tourist visitation to the region. Using a content analysis of 343 tourism brochures collected across one section of the Gondwana Rainforests area, this study examined the extent to which ‘rainforest’, ‘World Heritage’ and the ‘Gondwana Rainforests’ are present within text and imagery. Findings reveal a low prevalence of this ‘branding’; indeed only 3% of brochures mention ‘Gondwana’ or ‘Gondwana Rainforests’. As presentation is a key component of World Heritage-listed forests like Gondwana, the study's results reveal the importance of building awareness of the brand in the minds of users and the community. 相似文献
87.
羽毛球基础阶段教学训练主要适用于通过启蒙阶段学习与训练,经过考核达到一定要求的9~15岁少儿羽毛球运动员。文章从羽毛球基础阶段的训练任务日标、负荷安排、训练内容三个方面进行分析研究,总结出羽毛球基础阶段教学训练的一般要求及其特点。 相似文献
88.
Photoshop教学在提高高职院校教学水平方面发挥着极其重要的理论意义和现实意义。在实践中,我们既要清晰地认识高职院校Photoshop教学的出发点,又要科学分析高职院校Photoshop教学内容的改革,还要正确把握高职院校Photoshop教学方法的创新。 相似文献
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文章通过选择合适的辅料并调整其在罗红霉素胶囊中比例的试验,发现淀粉、预胶化淀粉、羧甲基淀粉钠(CMS- NA)、滑石粉、微粉硅胶等辅料的选择与用量大小对罗红霉素胶囊产品质量有一定的影响。 相似文献