The Productive Tension of Trust and Distrust: The Coexistence and Relative Role of Trust and Distrust in Online Banking

This study examines the effects of trustworthiness perceptions and trustor dispositions on trust and distrust as well as the downstream influence of trust and distrust on intention to use online banking. More than 500 college students located across two universities completed a survey to provide data for the study. The findings from this study suggest that the “blind trust” and “blind distrust” perspectives used in isolation are incomplete and that a more comprehensive model of trust requires the inclusion of both perspectives. As hypothesized, results also support the assertion that trust and distrust are distinct constructs and that the established e-retailing trust nomological network holds in an online banking context. The study also contributes to the literature by establishing several distrust antecedents, as well as illustrating distrust's negative effect on intention to use online banking. Finally, the study illustrates how the influence of trust can overwhelm the effect of distrust in an online banking context.     

餐饮业网络团购定价研究——以某寿司餐厅为例

文章以广州某寿司餐厅为例,经过实地调研和问卷调查,获得消费者对于该类商品的消费期望,识别影响消费者选择餐饮团购的关键因素,再根据区分需求定价法对团购定价进行建模计算,以期对商家网络团购定价决策做出有益尝试。     

皖西革命老区新农村电子商务发展研究

随着城市化进程推进和新农村建设步伐加快,发展新农村电子商务已经迫在眉睫。本文以皖西革命老区为研究对象,分析了新农村电子商务需求以及特点,并广泛调研国内外电子商务发展现状,以新农村电子商务发展模式为出发点,从城市背景、发展前景、发展模式以及困难点等方面分析论证。通过对皖西革命老区农村电子商务发展的研究,不仅为皖西地区农村电子商务发展提供有力参考模型,而且,也将获取和总结出适合中国国情的新农村最佳实施方法和业务实践。     

网络购物中的危机

本文对现今社会上的网络购物中所碰到的危机开始讲述,从而进一步深入讨论了在科技发展的今天,网络犯罪也越来越防不胜防,以致于引发我们今后必须要改善的一些方向。     

网上银行在我国的应用与发展

随着信息技术的高速发展,我国的金融业也面临巨大变革,网上银行的出现就是重要的一方面,本文就网上银行在我国的应用和发展进行了探讨。     

多渠道零售商非价格策略对在线购买行为的影响研究

文章分析了B2C多渠道环境下零售商非价格策略对消费者在线购买行为的影响。实证数据分析显示,在线信任对在线购买行为具有显著影响,零售商声誉和渠道协调通过在线信任对在线购买行为产生间接影响,网站互动性和消费者保护对在线购买行为既有间接影响又有直接影响,这些研究结果为开展多渠道零售提供了重要启示。     

我国零售业电子商务发展探讨

当前,我国零售业电子商务发展存在的问题,主要体现在信息不对称影响消费者决策,交易双方的信用难以确保,支付安全问题令人担忧,物流体系滞后制约零售业电子商务发展等方面.政府应从完善信用体系,保障支付安全,加强物流系统建设,重视人才培养等方面入手,切实解决零售业电子商务在发展过程中存在的问题,从而实现我国零售业电子商务的新发展.     

Users’ perceptions of two types of hotel reservation Web sites

Building on the technology acceptance model (TAM), this study examined users’ perceptions of reservation Web sites: hotel-owned and third-party. As an experimental study, this study tested whether a modified variant of the TAM could be used to evaluate users’ perceptions of two different channels for hotel online reservations. Perceived usefulness was a key predictor of users’ attitudes toward using hotel-owned Web sites, while perceived ease of use was a key predictor of users’ attitudes toward using third-party Web sites. Both perceived playfulness and attitudes were two key predictors of users’ intentions to use hotel reservation Web sites. However, no significant differences in users’ perceptions were found between the two types of Web sites. Overall, users had more favorable attitudes and higher intentions to revisit third-party Web sites than hotel-owned Web sites.     

油浸式变压器故障在线诊断方法研究

根据各溶解气体的在线监测数据，采用灰色GM（1，1）和PNN融合技术进行在线故障诊断．先通过GM（1，1）预测模型预测未来时刻变压器中矿物绝缘油在电和热的作用下，分解产生的氢、甲烷、乙烷、乙烯及乙炔5种气体溶解浓度，并将预测结果作为概率神经网络故障诊断的输入利用PNN进行变压器故障诊断．实例表明，该方法能够诊断变压器在未来时刻的绝缘状况，并能满足工程实际需要．     

旅行社网站服务公平性对顾客行为意向的影响研究

企业坚持公平性原则,才能建立和维系与顾客的长期关系.笔者以旅行社网站的顾客为研究对象进行了一次实证研究,探讨了旅行社网站服务公平性对顾客行为意向的影响.数据分析结果表明:旅行社网站服务公平性直接影响顾客信任感和满意感,间接影响顾客的行为意向.