The effect of firm scale and CSR geographical scope of impact on consumers' response

The role of corporate social responsibility (CSR) in shaping consumer perception and attitude has received many attentions both in the academia and practitioner world. While this domain has invited numerous research, but research highlighting how consumers react toward learning the size of a firm conducting CSR and geographical scope of the CSR impact is still scarce. We investigate how consumers shape their attitude and consumption behavior after knowing that the CSR action is done by a small, locally-owned business that brings impact to the local community through an experimental study. Our study adds a shade in understanding how the effect of a firm size and geographical scope of CSR impact might increase consumers' favorable attitude and behavior toward the business and its products. Our findings show that when consumers learn that the firm conducting CSR is a small, locally-owned (in coffee shop business) that directs its action toward local beneficiaries, they demonstrate more favorable attitudes toward the action and the firm, which manifest in the form of better intentions to acquire the product as well as willingness to pay premium prices for it. Our findings confirm the US consumers' love affair with local businesses, in particular. While the findings generally benefit small, locally-owned businesses, they also suggest recommendations for large, multinational businesses to design their marketing strategy in an attempt to increase favorable reactions from consumers.     

Sequential versus Bundle Auctions for Recurring Procurement

We compare sequential and bundle procurement auctions in a framework of successive procurement situations, where current success positively or negatively affects future market opportunities. We find that in bundle auctions procurement cost is lower and less risky than in sequential standard auctions, but still higher than in the optimal sequential auction. Only a sequential second price auction leads to the efficient outcome.     

Customer engagement with tourism social media brands

In tourism, customer engagement has been found to boost loyalty, trust and brand evaluations. Customer engagement is facilitated by social media, but neither of these phenomena is well-researched in tourism. This research contributes in two ways. First, we validate the Customer Engagement with Tourism Brands (CETB) 25-item scale proposed by So, King & Sparks (2014) in a social media context, and offer an alternative three-factor 11-item version of the scale. Second, we replicate their proposed structural model, and test our alternative model, to predict the behavioural intention of loyalty from engagement, and to test customer involvement as an antecedent to engagement. Ultimately, we propose a customer engagement scale and a nomological framework for customer engagement, both of which can be applied in both tourism and non-tourism contexts. Managers of tourism brands on social to better assess the nature of customer engagement with the parsimonious 11-item scale.     

LIQUIDATION IN LIMIT ORDER BOOKS WITH CONTROLLED INTENSITY

We consider a framework for solving optimal liquidation problems in limit order books. In particular, order arrivals are modeled as a point process whose intensity depends on the liquidation price. We set up a stochastic control problem in which the goal is to maximize the expected revenue from liquidating the entire position held. We solve this optimal liquidation problem for power‐law and exponential‐decay order book models explicitly and discuss several extensions. We also consider the continuous selling (or fluid) limit when the trading units are ever smaller and the intensity is ever larger. This limit provides an analytical approximation to the value function and the optimal solution. Using techniques from viscosity solutions we show that the discrete state problem and its optimal solution converge to the corresponding quantities in the continuous selling limit uniformly on compacts.     

长春市中心区人口疏散规模估算评析与调控策略工程

分析了长春市中心区人居环境现状特征,以此为基础,从三个不同的角度,估算了人口疏散的规模,探讨了人口疏散的时空阶段及相应的调控对策。     

Exploring the male Chinese tourists’ motivation for commercial sex when travelling overseas: Scale construction and validation

Sex and tourism has long been understudied. Little is known about tourists' motivations for consuming commercial sex while travelling, and even less, if indeed anything, is known about that of Chinese outbound tourists in particular. Based on twenty interviews and two surveys with a sample of 534 male Chinese tourists who had engaged in commercial sex when travelling overseas in the previous 12 months, this study aimed first to explore why male Chinese tourists travelled overseas and purchased commercial sex, and second to construct a comprehensive scale for measuring male tourists’ motivations for overseas commercial sex. With acceptable reliability and validity, the measurement scale yielded in this study consisted of eight motivation dimensions labelled as socialisation, relaxation and escape, travel-related novelty, sexual desire fulfillment/excitement seeking, sex-related learning, sexual mastery, social prestige, and business/pragmatic purpose. Both the theoretical and methodological implications related to the developed scale are also discussed.     

关于发展中小企业风险经营的探讨

中小型企业从事风险经营具有明显的作用和优势,应采取措施支持中小型风险企业的发展。     

企业规模、规模经济与产业集群

企业规模问题一直存在着截然相反的观点和主张,造成冲突的原因在于“企业规模”是一个各取所需的含混的概念。具有经济学意义的企业规模应该从两个相互正交的维度上———企业的横向规模和纵向规模———来度量。规模经济来自于横向规模的扩张,而纵向规模的扩张可能会带来规模不经济。产业集群是观察企业横向、纵向规模一个好的样本。区分企业规模的不同性质,将会使与规模经济相关的理论研究出现明晰的路径。     

城市生活垃圾资源化政府最优补贴博弈分析

城市生活垃圾资源化能够带来巨大的经济效益、环境效益与社会效益,是贯彻国家绿色发展理念的必经之路。城市生活垃圾资源化体系的持续发展需要政府补贴作为保障,减少资源化产品与同类非资源化产品的价格差异,弥补相关企业投入产出不匹配的矛盾。本文基于社会福利最大化理论,将政府补贴作为决策变量,构建各利益主体之间的价格博弈模型,确定政府最优补贴额度和其他主体的最优决策,并根据结论提出相关建议。研究表明:要实现整体效益最大化,政府需要在不同环节采取不同的补贴方式与补贴额度。     

基于结构方程模型的集聚农户共生认知及影响因素分析:以重庆市为例

研究目的:探讨对集聚农户共生、集聚区土地利用率提高的影响因素,为提升农户共生的认知水平、优化农户共生关系及促进资源的节约集约利用提供有效路径及理论指导。研究方法:参与式农户调查,结构方程模型。研究结果:(1)户主自身特征、农户家庭特征、集聚共生效益特征及外部环境与政策特征这4类外源潜变量对农户共生认知产生重要影响且影响程度大小不同,其中,集聚共生效益特征的影响最为显著,外部环境与政策特征、户主自身特征和农户家庭特征的影响依次减弱;(2)是否为干部、对原集聚模式的满意度、是否促进农户生产生活条件和政府对集聚区的补贴力度分别对这4类外源潜变量具有较好的解释能力。研究结论:显化农户共生效益、增强精英农户及村干部的正向引导、提升农户成员受教育水平、培养农户共生共荣理念等是深化农户共生关系,促进和谐乡村人居环境建设的重要路径。