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181.
The flower market is a traditional event during the Chinese New Year Festival in Macau. Previous research shows that many unplanned purchases are made in such an environment. This study attempts to investigate what factors influence impulse purchase intention at the flower market. A consumer survey was conducted and 250 respondents were interviewed at various popular flower market venues. The results indicate that distinct packaging has the highest influence on impulse purchase intention, followed by healthy product, special price offer, and free sample tasting, while prime location has the least and adverse effect. The findings provide insight for booth retailers in budget allocation for a festival event held once a year and estimation of impulse purchase in accordance with the effect of each marketing mix strategy.  相似文献   
182.
How does edible packaging bias taste perceptions and acceptability? To examine this, we conducted an experiment where we manipulated what information participants received about a product with edible packaging and whether participants ate the product with its edible packaging and core food product intact or ate the edible packaging and core product layers separately. Participants who received information about edible packaging and tasted the edible packaging layer separately rated the product lower on dimensions of taste, healthiness, and intention to purchase than participants in other treatment groups. Findings suggest that framing a product as an edible package with environmental benefits can lead to negative judgments. Contrary to what environmentalists would expect, it may be best to simply not highlight its environmental benefits. Findings also suggest that consumers’ judgments of edible packaging may depend on how well the packaging material is integrated with its principal food product, and that highly separated products (such as edible cups) may face greater barriers to adoption.  相似文献   
183.
Abstract

Eco-design packaging is a potential tool to reduce food waste. However, the absence of a theoretical basis regarding the relationships between eco-design packaging and consumer food waste behavior obscures the social impact of this packaging. This study assesses research linking eco-design packaging and food waste avoidance from a consumer perspective. The authors analyze 22 articles in top-tier journals, and conclude that consumer perceptions of eco-design packaging could reduce food waste. Results lead to a conceptual model of the mechanism whereby consumer perceptions of eco-design packaging influence food waste avoidance intentions.  相似文献   
184.
随着我国印刷技术的不断进步,当前纸质包装印刷企业应改变传统观念,推动技术创新,逐步开展自动化、联动化、智能化的现代生产调度管理,切实提高纸质包装印刷企业的市场竞争力。尤其是近年来随着市场竞争的日益激烈,同行业企业的同质产品不断增多,导致纸质包装印刷企业的订单来源不断减少,利润不断降低。但是,各企业对印刷产品质量的要求却在不断地提升,产品需求周期也越来越短,因此,新时期的纸质包装印刷企业对生产调度管理进行优化十分必要。  相似文献   
185.
The COVID-19 pandemic and subsequent U.S. in-restaurant dining restrictions deleteriously affected the restaurant industry. While dining restrictions were adopted to prevent human contact, evidence suggests that consumers may mistakenly perceive that restaurant "food" and its "packaging" are risky sources of COVID-19. To explore consumers' COVID-19 risk perceptions about food itself, restaurant food specifically, and restaurant food packaging, this study collected nationwide U.S. consumer survey data (n = 958) using an online consumer panel. Findings showed that: (1) consumers were less concerned about contracting COVID-19 from food in general than restaurant food and its packaging, with consumer restaurant concern highest for food served in restaurants, and lowest for hot/cooked restaurant food followed by restaurant food from carry-out; and (2) the risk perceptions of consumers varied with financial concern for food, gender, and being in a high-risk category of COVID-19. Implications for researchers, restauranteurs, government, and food safety professionals are discussed.  相似文献   
186.
What claims should companies use to improve consumer perceptions of their certified organic products and help consumers differentiate them from conventional products? This study focuses on advertising – specifically, on packaging claims that differ in their degree of explicitness and message topic. A laboratory experiment shows that a single claim positively influences perceptions of organic products, though additional claims can cancel out this positive effect. Different claims have distinct impacts on consumer perceptions. This study, thereby, reveals an effect of thematic scope: messages related to the environment have greater scope than those related to health, and they influence both environmental and health perceptions strongly.  相似文献   
187.
军用物资配套包装存在标识识别自动化程度低、信息量小、识别修改困难的问题,文章分析了配套包装的三种分类,以灵活性最强的任务型配套为例,分析了军用物资配套包装应包含的四个信息要素,分析了RFID在军用物资配套包装标识识别中的实施过程和要求,以提高保障的精确性和及时性。  相似文献   
188.
文中研究了如今国内外现有的汽车零部件物流规划的相关规划理论,运用精益生产的理论和方法研究汽车行业零部件物流系统。文中结合汽车零部件物流的特点,对物流系统规划的内容、步骤和方法进行了系统性总结和归纳。该研究不仅仅局限于传统的SLP/SHA理论,还在流程规划中提出了七要素法,引入了流程FMEA的方法,重视包装单元化设计的作用,以及PFEP的方法。这些方法深化了规划的作用,明确了规划程序,而且便于在规划实践中应用。  相似文献   
189.
王荣花 《物流科技》2014,(5):117-119
低碳物流作为物流企业可持续发展的必然选择越来越受企业青睐。顺丰快递作为我国快递行业的引领者如何实现低碳物流顺应社会的发展?基于此,笔者通过对顺丰低碳物流发展现状进行分析,并结合顺丰快递的实际情况,提出电子单据、信封包装二次利用的低碳物流设计策略,希望对顺丰快递低碳物流的发展有一定的借鉴意义。  相似文献   
190.
在分析G汽车制造公司现有可循环使用的周转包装和Milkrun循环取料的运输模式管理中存在的问题基础上,设计了一个基于RFID技术的周转包装库存管理系统。阐述了RFID的技术实施,对电子标签的选型、阅读器的布局进行详尽的论证,并探讨了库存系统的数据采集和预处理机制。系统能够实现出入库数据实时采集、盘点数据采集和周转包装调配的功能。  相似文献   
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