Can Marketing Help in Tackling Food Waste?: Proposals in Developed Countries

One third of food destined for human consumption is wasted globally, and much of the food waste that comes from high-income or developed countries is caused by poor marketing practices, consumer behavior, and consumption patterns. The present study focuses on developed countries to propose some marketing actions that could help in reducing food waste. A comprehensive analysis was carried out for each marketing variable, to provide a snapshot of actions and proposals that are being developed. Our study highlights the relevance of marketing in contributing to reduce food waste, through the removal of “Buy one, get one free” sales promotions, clarifying date labeling, or raising food waste awareness campaigns. The main contribution of this study is the proposal of marketing actions that help in tacking food waste.     

A tourist kit ‘made in Italy’: An ‘intelligent’ system for implementing new generation destination cards

This study investigates the advantages and the potentiality of the ‘tourist kit’, an Italian solution based on the concept of a prepaid card that is issued by a large postal operator. The destination card can be reloaded by tourists according to their needs and its validity is not restricted to short periods. Thus, the kit provides tourists with an integrated, practical, and flexible tool capable of making their stay more enjoyable as it allows cardholders to choose and buy many products and services at discounted prices. The kit creates customer loyalty by utilising smart technology aimed at collecting accurate tourist information. This model deserves attention because it is probably the world's first case of a large postal operator entering the tourism sector with the proposal of an integrated and advanced destination card scheme. This research also discusses interesting opportunities and challenges related to the implementation of new generation tourist cards.     

物流因素对香蕉品质安全的影响研究

当前水果市场供应体系存在着运输物流成本高、流通环节复杂等问题,消费者无法得到高质量、新鲜的水果。文章以物流因素对香蕉品质安全的影响为例,利用主成分分析法对包装、运输、贮藏等因素进行研究发现:香蕉的安全包装时间为0~3d,运输最佳时间为0~2d,贮藏保质期为35d。并根据试验结果提出了包装、保鲜、运输及贮藏方面的物流模式优化建议,以期为行业相关部门制定标准提供参考。     

关于旅游商品包装设计的思考

旅游购物是提高旅游收入的重要增长点,成功的包装设计可以极大地提高旅游商品的附加值。然而,包装意识淡薄或包装策略不当的情况依然存在,如何提升旅游商品包装设计,已成为旅游商品业者思考的要务。     

托盘集装通用弹药先进性分析

基于通用弹药包装现状分析了实现集装化保障的必要性,简要介绍了托盘的分类、规格和集装特点,采用比较试验的方法对托盘集装通用弹药的先进性进行了定量分析,验证了托盘集装的先进性。     

Effects of au naturel packaging colors on willingness to pay for healthy food

This study introduces and defines a novel color family—au naturel colors—and proposes that featuring these hues on product packaging enhances consumer willingness to pay (WTP) for healthy food products, but not for unhealthy food products. This effect occurs irrespective of the fit between the colors of the product and of the packaging, and of the color lightness or saturation. Perceptions of product authenticity mediate the relationship between au naturel colors packaging and consumer WTP for the product. The results of seven studies provide support for the proposed conceptual framework, contributing to the literature on consumer responses to colors and packaging features, and allowing to draw implications for the marketing of healthy food products.     

The “timber box” effect for premium wines

The present research aimed to examine the effectiveness of using luxurious external packaging boxes to improve customer perceptions towards premium wine. Consumers viewed images of wine presented in four types of packaging: (1) no box; (2) a plain wooden box; (3) a wooden box with explanatory text; and (4) a wooden box with both explanatory text and a transparent window; and completed a survey measuring product attitude, willingness to pay, perceived luxury, and perceived risk associated with the product. Results indicated all box types resulted in higher willingness to pay, and that the explanatory and transparent boxes were able to elicit significantly higher product attitudes than the plain box or no box at all. The positive effects of the transparent and explanatory boxes were fully mediated, or explained, by perceived luxury. Furthermore, the negative effects underlying the plain box conditions were partially mediated by perceived risk. The present study was the first to empirically investigate the psychological mechanisms responsible for the influence of packaging, and to examine how perceived product luxury and perceived risk underlie these effects. Managerial implications are discussed, and recommendations are provided for retailers.     

重型瓦楞包装在发动机出口CKD项目中的应用

传统发动机出口包装大多采用一次性木质包装,不环保、成本高且取用不便。以出口发动机CKD项目为例,基于绿色包装理念,选用重型瓦楞包装,以纸代木,对发动机重新进行集合包装设计,满足CKD零件的包装防护需求的同时,也实现了绿色环保和降本增效的双重目标。     

包装废弃物的处理

综合介绍了各类包装度弃物(纸类、塑料类、玻璃类、金属类及其它类)的处置处理、回收于生利用技术手段，包括减少包装量、回收复用、于生利用、焚烧发电或回收热能以及填埋等，比较了各种方法的利弊、优缺点，提出了应因地制宜，采用最适宜的方法来处理不同类别的包装废弃物，以期最大限度地使包装废弃物资源化并保护环境。     

自动识别技术在军品包装中的运用策略

运用自动识别技术已成为军品包装发展的重要趋势。文中对目前军品包装中应用的几种主要自动识别技术的性能和特点进行了分析，在此基础上提出了自动识别技术在军品包装中的运用方案，并针对可能存在的问题提出了相应对策建议。