知识产权网络结构范式研究

现代经济环境下，产业组织呈现出垂直分离的特征，专注于核心能力的不同企业利用知识产权之间的联结关系组成了一种新型的网络组织——企业知识产权网络，提高了对外部环境的适应能力。从产业组织垂直分离出发，首先，探讨了知识产权网络产生的背景，界定了知识产权网络的基本内涵，分析了知识产权网络的构成要素以及主要的联结方式。然后，结合案例讨论了知识产权网络联盟成员的3种类型。研究表明，知识产权网络已经成为现代产业组织的重要形式。     

Health as a consumption object: research notes and preliminary investigation

Through the processes of commodification and marketization, materials and human activities are brought within the domain of market exchange. The results of these accelerating processes are observed in the consumer culture centred on objects of consumption. We contend that, in addition to healthcare, health itself has become yet another object incorporated within consumption space. This contention is consistent with the perspective of consumption as the dominant social paradigm in the structuring of health and healthcare practices. In this paper we present the conceptual backdrop for our contentions, together with details of a heuristic study. Our findings support the view that people regard health as a consumption object. Furthermore, the evidence suggests a patterning of responses by social grade and gender. Given our wider interest in class‐based health inequalities, we use our results to comment on the broader policy debate concerning this phenomenon in relation to consumerism.     

促进循环经济科技系统的税收政策思考

循环经济的本质是一种新的技术范式，在这种技术范式指导下，循环经济能够实现经济的质量型增长和环境保护的双赢，是我们所提倡的“功能型经济”。这种经济模式对我国转变转变经济增长方式、创建环境友好型和谐社会有着非常深远的意义。然而现行的相关税收政策在制定和实行过程中没有将循环经济作为科学技术范式即循环经济科技系统来给予支持。因此，要加强对循环经济科技系统的战略认识，建立和完善相应的经济立法以提供税收政策依据，并且要加强税种建设、完善现行税收政策。     

快速营销反应系统下的整合营销研究--兼论后工业时代的营销理论与方法

进入后工业时代后,企业应该建立快速营销反应系统,即CSMM营销系统。该系统包括四个主要营销工具：顾客关系管理、供应链管理、管理信息系统和市场物流系统。并将其整合成一个严密的营销系统。按照这种营销模式,企业应对按职能制组织形式设立的部门进行重新架构,以符合由顾客订单驱动的营销范式要求,用对顾客需求的“快速反应”进行市场竞争。因此,营销的研究范式也必须突破原来生产者主导营销形成的4Xs的研究范式。     

资源再生产业特征解析:基于“结构-行为-绩效”范式的研究

借鉴经典"结构—行为—绩效"范式,以资源型产业为参照对象,从资源再生产业的市场结构、市场行为和市场绩效三个角度,对资源再生产业特征进行深入解析,研究认为:资源再生产业是一个"落脚自由"的产业,技术弹性大,产业链较长,产业关联度大,具有规模经济性,兼具劳动密集型和技术密集型双重特征。这样的市场结构,决定了其市场波动性大,生产规模较小,经营灵活;反映到市场绩效上,其环境外部性表现出双面性,既具有明显的环境正外部性,又表现了很强的负外部效应。     

物流服务供应链:理论架构与研究范式

文章为给物流服务供应链的研究提供理论架构,在对物流服务供应链的内涵和结构进行归纳的基础上,提出了物流服务供应链的研究基础:企业物流网络。并对企业物流网络的内涵、运作和结构进行剖析。提出了物流服务供应链的研究范式:服务主导逻辑。对服务主导逻辑的内容进行了探讨,在此基础上,对服务主导逻辑下物流服务供应链的价值创造机理与传导规律进行了研究。最后,提出了服务主导逻辑下的物流服务供应链的未来研究主题。     

林农可持续经营模式行为选择与约束影响分析

基于广东省韶关市抽样调查样本数据,对集体林权改革后农户林业经营模式的选择行为影响因素进行分析,利用Logistic模型对农户选择行为与各个自变量进行了回归。认为农户家庭的劳动力,林地的细碎化程度,农民对集体林改的了解程度,农户林权的完备程度以及林业收入占家庭总收入的比重等因素对农户林业经营模式的选择行为具有不同程度和方向的影响。文章在对回归结果分析的基础上结合SSCP范式,对农户选择行为逻辑做了较为深入的剖析和解释,认为林业经营模式只有与资源特征与制度环境相匹配时才能实现效益的最大化和经营的可持续性。     

The new ecological paradigm and responses to climate change in China

The purpose of this study was to develop and evaluate a Chinese-Mandarin version of the revised new ecological paradigm (NEP-R) scale. In a sample of 515 Mandarin-speaking Chinese nationals, we first assessed the factor structure and internal consistency of the NEP-R and assessed its validity by examining associations with global warming risk perceptions and mitigation behavior. Respondents completed the NEP-R scale, together with measures of risk perception and mitigation behavior. Exploratory and confirmatory factor analyses indicated that a two-factor solution, reflecting ecocentric and anthropocentric worldviews, best fit the data. Multi-group path analysis revealed that respondents with stronger ecocentric and weaker anthropocentric worldviews perceived more risks associated with global warming. In turn, respondents who perceived more risks reported engaging in more global warming mitigation behaviors. But importantly, the path between risk perceptions and behavior was significantly stronger for highly educated respondents than for less educated respondents, suggesting that education may represent an important strategy for bridging the gap between perceived risks about global warming and action.     

The distinct contribution of investment promotion agencies’ branch offices in bringing Chinese multinationals to Europe

This study uncovers the distinct contribution of investment promotion agencies’ (IPAs) overseas branch offices in advancing and even creating foreign direct investment. It offers a novel categorisation of IPAs depending on location and headquarter/branch status, and conceptually connects the known functions of IPAs with the advantages set out by the OLI paradigm. Empirical examination of longitudinal data from 29 European IPAs finds that the activities of their branches in China instilled greater awareness and confidence in Chinese multinational enterprises about their ownership- and European location-specific advantages. This contribution of IPA branches is especially salient in emerging economies with newcomer investors.     

基于SCP理论的物流市场结构特征剖析

分析了物流产业的经济特征,梳理了以SCP模型为代表的市场结构理论发展脉络和以SCP理论为基础的市场结构评价标准,在此基础之上,从市场进入与退出壁垒、产品差异化程度和市场集中度三个层面对物流市场结构予以剖析。