大规模定制的经济学分析与企业组织变革

大规模定制作为一种新型生产模式,已引起广泛重视.但目前研究大多集中在管理学领域,鲜有经济学方面的分析研究.而传统的企业组织对大规模营销的实现具有阻碍作用,因此需要进行组织变革.本文对大规模定制进行了经济学分析,并对企业组织变革作了探讨.     

Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services

Package-tour operators often tailor trips to fit travelers’ personal requirements to create higher customer value. In practice, there are various options available for presenting an identical package tour to potential customers. This research investigates how option framing influences travelers’ decision making in a package-tour customization task. Based on a behavioral study and a logistic regression analysis, our results show that: (1) when both upgrading (i.e., starting from an economic package and customizing upwards) and downgrading (i.e., beginning with a luxury package and customizing downwards) methods are available, more consumers prefer upgrading to downgrading; (2) consumers customize their tour packages to a higher total price in the downgrading condition; (3) after separating peripheral service from core service attributes, our results further reveal that option framing affects peripheral services more than core services; and (4) consumers who are quality conscious and promotion-focused are more likely to choose a downgrading method for package-tour customization. Combined, these findings offer important managerial implications for travel companies.     

隐私关注对旅游网站个性化服务的影响机制研究

已有研究证实了个性化服务将提升旅游网站的服务质量,并极大地增加消费者满意度。然而,个性化服务会涉及网络消费者的隐私信息,这成为限制个性化服务发展的一个重要问题。文章引入信任、成功经验等关键影响因素,构建了消费者隐私关注与消费者使用个性化服务的行为意向之间的作用过程模型,并通过实验设计的研究方法,利用177份有效样本加以检验。研究结果发现：（1）消费者的隐私关注程度对其使用旅游网站个性化服务的行为意向具有负向作用;（2）消费者对旅游网站的信任在隐私关注和行为意向之间起到中介作用;（3）消费者是否具有使用该旅游网站的成功经验对信任和行为意向的关系起到正向调节作用。     

大规模定制模式在制造业中的应用

大规模定制是当今制造业的发展方向，本文就如何在企业实行大规模定制提出了一个探索性的方法：企业应充分利用互联网，开发一个可以让客户在网上实现定制的探作平台，并让这个平台成为企业的窗口。     

品牌包装的个性化设计研究

个性化包装设计能表达品牌的涵义、增强品牌的识别性、带给消费者强烈的视觉冲击力,还能提升品牌的价值和市场竞争力。个性化包装设计可以通过包装容器造型、盒体结构、材料应用、包装艺术表现等方面来体现。     

大学英语大班个性化教学模式研究

《大学英语课程教学要求》提出了对英语个性化教学的要求。在目前大班英语教学模式下,个性化教学既有其实施的理论依据又有其发展的现实意义,顺应当今社会人才培养的需要。本文重点研究英语大班里的个性化教学模式,即确立个性化教学目标,教学内容,教学方法及评价体系等。     

基于TPL的大规模定制企业物流集成化运作探讨

从物流总成本、响应速度、生产柔性、市场营销4个方面分析了大规模定制企业对物流提出的新要求,说明大规模定制企业采用高效的集成化物流的必要性。最后,还提出了大规模定制企业可采用的物流集成化运作模式。     

高校图书馆个性化月艮务中用户信息的获取与分析

阐述了高校图书馆个性化服务的概念和内涵以及获取用户信息需求的必要性,着重论述了基于数据挖掘方式获取高校信息用户信息需求的主要方法,并依据挖掘数据对高校信息用户群体以及其信息需求进行了分析,评述了其信息需求的特点。     

Consumer satisfaction with a mass customized Internet apparel shopping site

The present empirically examined customer satisfaction with Internet sites that vary in the opportunity for mass customization. The expectation–disconfirmation model was used as a theatrical framework of the study. Two children's apparel sites were developed as the stimuli: one with a mid level of interactivity and the other with a high level of interactivity, for selection of clothing design options. The data from 208 respondents were analyzed using LISREL 8.72. The finding indicates that both consumers' expectations and perceived performances for the mass customized sites included positive and negative aspects. The results suggest that expectations were not a significant predictor of satisfaction for this innovative shopping experience yet satisfaction was primarily driven by the performance of the site and predicted by disconfirmation of expectations. The findings also suggest that expectations are not related to performance perceptions, possibly due to consumers' lack of familiarity with mass customization. The more interactive site yielded the more positive performance as well as overall positive satisfaction. Nevertheless, the less interactive site, which offers fewer choices than more interactive site, yielded more positive behavioural consequences. The generalization of the results of this study is limited because of lack of random sampling and use of the mock site of children's apparel product category. However, useful theoretical and managerial implications are discussed.     

先进生产方式下的产品开发

文章根据现代生产组织方式及现代产品开发的特点和要求,通过对三种生产方式下产品开发模式的特征分析,探讨了各种不同产品开发方式的异同点,指出了基于精益思想的产品开发适合单一项目管理,基于模块化技术的敏捷产品开发有利于多项目管理,而大规模定制下的协同产品开发是跨公司的多项目管理。为现代企业根据自身现有生产条件和产品特点选择适当的产品开发模式提供一些参考。