创建校园网大学英语教学站点激活非智力因素

针对英语教学与现代网络技术相结合的趋势,作者着重于阐述教学站点设置时应考虑非智力因素对语言学习的作用。作者从非智力性因素在语言学习中的作用入手,分析大学英语学生的实际及非智力性因素的积极促进作用;用网络的特性说明教学网站是激活这些非智力因素的有效途径;具体提出了自己对站点内容设置的设想,从激发学习兴趣、热情、树立学习目标,激发内在动机,建立自信,克服焦虑等方面列举了各种学生喜闻乐见的内容、形式。同时,还简述了对教学大纲在网络课堂上的落实方式。希望以此丰富教学手段,提高教学效果。     

Exploring factors driving social recruiting: The case of Australian organizations

This study identifies key factors driving the organizational adoption of social recruiting technologies, such as LinkedIn, Facebook, and Twitter. The Technology, Organization, and Environment (TOE) framework, as an initial exploratory approach, is used to identify underlying factors of new technology adoption. Qualitative evidence collected from 12 Australian firms serves to specifically categorize key determinants of the organizational adoption of social recruiting technologies. It is found that apart from several TOE factors that significantly influence the organizational decision making with reference to social recruiting, top management support is seen as imperative for successful adoption of recruiting technologies. Formalization, comprehensiveness, and strategic orientation of organizational human resource departments are closely linked to adoption of social recruiting at the firm level. In addition, job applicants’ readiness and local success stories have driven firms to adopt social recruiting technologies. The study extends and modifies the TOE model to provide the theoretical foundations of social recruiting in the context of Australian organizations and help human resource professionals and practitioners to gain a better understanding of key drivers of organizational social recruiting.     

Advance booking across channels: The effects on dynamic pricing

This research analyzes the effects of advance booking and channel type on hotel rates. While this relationship has been addressed in the literature, most studies take a partial approach by focusing only on one distribution channel or one destination. This study fills this gap by analyzing the price dynamics for four channels and multiple destinations. The data set consists of 39,363 bookings for 1085 hotels over 27 consecutive months. We used two-stage least squares to solve potential endogeneity issues, and the results proved that distribution channel, hotel type and hotel size have an influence on the effect of advance booking on hotel rates. Critical managerial implications are discussed.     

Government websites for promoting East Asian culinary tourism: A cross-national analysis

The content of government tourism websites is very important for promoting a tourist destination's exciting cuisine and food culture. These websites help to shape a country's, region's or locality's culinary-cultural image; they create a virtual experience for culinary tourists. This study explores the contents of the cuisine and gastronomy websites of Hong Kong, Japan, Korea, Singapore, Taiwan and Thailand, analyzing the techniques used to introduce and promote these East Asian tourist destinations' cuisine and food culture. Specifically, the researchers examined the capacity of government websites to introduce and advertise traditional and local foods, restaurants, gastronomic tours, recipes and culinary cultures (including table manners and other dining customs). They also looked more generally at culinary tourism marketing strategies, including the use of restaurant guides and certifications.     

Usability Problem Areas on Key International and Key Arab E-commerce Websites

This research aims to identify, compare, and contrast the usability of key international e-commerce websites with those in the Arab world, and to offer advice on how to remedy the usability problems on the latter to make them more competitive. Heuristic evaluations were undertaken on three international e-commerce websites and four comparable Arab e-commerce websites. Major and minor problems were identified and rated on each of the sites before being categorized into problem areas. As expected, more major and minor usability problems were identified on the Arab e-commerce websites (average of 22 and 85 per site, respectively) compared to the key international e-commerce websites (average of 12 and 55 per site, respectively). Most problems with both the international and Arab e-commerce websites were related to content and design usability areas, respectively. A variety of unique usability problems were found on the Arab e-commerce websites.     

Social networking websites: who survives?

This article studies the relationship between the characteristics of social networking sites (SNSs) and their probability of survival. The data sample includes 224 SNSs launched throughout the world from 1995 to 2015 and that can be described by focus strategy, business financing methods and interactions with external companies, such as partnerships, mergers and acquisitions. Three factors are systematically associated with closure hazard rates. First, compared with SNSs that address a specialized audience, generalist SNSs have a three times higher probability of closing. Second, being the target of a merger or acquisition more than doubles the probability of closure. Third, new entrants have higher probability to survive if compared with SNSs with experience in the industry.     

我国政府网站发展现状及其标准化建议

文章阐述了政府网站发展历程,指出了我国政府网站建设的现状和问题,分析了国内外政府网站建设标准化情况,结合典型案例,提出了我国政府网站建设的标准化建议。     

How friendly destination websites are for mobiles? A study of destination marketing organizations in the Asia Pacific region

ABSTRACT

The core objectives of this exploratory study are (1) to examine the friendliness of destination websites for mobiles and (2) to profile the features available in different versions of mobile destination websites. Through employing the device emulator testing approach to analyze websites of top destinations in the Asia Pacific region, this study finds that destination marketing organizations in the Asia Pacific region have been optimizing their official websites for mobiles over the past few years. A responsive web design approach is predominantly used by the analyzed destination, and more features are founded to be available in “fully mobile-friendly websites.”     

Successes and failures of the mirroring principle: the case of angling and beauty websites

This article examines whether industries with differing target markets in terms of their customers’ gender reflect the design preferences of their target markets in line with the mirroring principle. An analysis was conducted of websites of industries concentrated alternatively on male and female consumers, namely the angling and beauty salon industries. In each case, a random selection of 60 angling and beauty websites were rated using rating characteristics identified as typical of the male and female web‐design production aesthetic. The fact that each gender has a marked preference for the production aesthetic of its own gender, and that the websites of industries focused on, alternatively, male and female consumers, are produced using a predominantly male design production aesthetic, shows the current failure in certain industries to deliver the empathy or mirroring principle. The male domination of the information technology and web‐design industries, together with the earlier rooting of research on web aesthetics in the universalist, as against the interactionist perspective, are adduced as possible factors in this failure. This failure, if representative of other industries, could be leading to the suboptimal use of web design for markets not dominated by men, and may be one of the factors leading women to be less frequent users of the web than men.