Modeling Marketing Dynamics by Time Series Econometrics

This paper argues that time-series econometrics provides valuable tools and opens exciting research opportunities to marketing researchers. It allows marketing researchers to advance traditional modeling and estimation approaches by incorporating dynamic processes to answer new important research questions. The authors discuss the challenges facing time-series modelers in marketing, provide an overview of recent methodological developments and several applications, and highlight fruitful areas for future research. This discussion is based on the First Annual Conference on Modeling Marketing Dynamics by Time Series Econometrics at the Tuck School of Business at Dartmouth, Hanover, New Hampshire, USA on September 16–17, 2004.Insights from the First Annual Conference, Tuck School of Business at DartmouthThis revised version was published online in May 2005 with a corrected cover date.     

企业社会责任对战略风险的影响

企业社会责任已经成为企业能否走上可持续发展之路的重要保障,面对突如其来的疫情,“风险”一词进入大众视野,疫情带来的影响,让企业深深感受到现在正处于一个典型的风险社会。企业如何应对风险,做好风险管理是将要面临的新挑战。这些使得我们将企业社会责任(CSR)与风险管理联系在一起,从企业战略出发探讨社会责任和企业风险的联系,揭示二者之间的内在联系,一是具有促进企业自主履行社会责任,减小企业风险的实践意义;二是有助于推动拓展企业社会责任与战略风险的相关研究。     

Response to advertising on online social networks: the role of social capital

The objective of this study is to analyse the marketing value obtained from developing and maintaining social relationships through online social networks (OSNs). We propose and test a structural model that considers a number of antecedents to response to advertising, namely social capital, social status and sociability. Data was gathered through the administration of a structured online questionnaire to a sample of 274 OSN users. Results show that social capital derived from participating in OSNs has a positive impact on social status and sociability; in turn this has a positive impact in response to advertising. This study advances theory by analysing the impact of bonding and bridging social capital on both social status and sociability. Additionally, it examines the impact of both of these constructs on response to advertising. The confirmation of the significance of social capital gained through participation in OSNs and its impact on response to ads provides support for the notion that the relationally oriented and marketing‐oriented management of OSNs are compatible. These findings are of great relevance for the appropriate management of company presence on OSNs.     

关于黑龙江省产业结构优化的投入产出分析

投入产出分析从量化的角度研究各个产业部门间投入与产出的相互依存关系 ,通过产业的影响力系数、感应度系数、生产诱发系数来分析各产业间的相互依存程度以及产业的波及效果问题 ,为黑龙江省产业结构的优化提供政策建议。     

城镇化和工业化对农民增收的影响机制

本文利用动态计量经济学建模方法,揭示了城镇化、工业化和农民收入具有长期协整关系,分析了城镇化和工业化对农民增收的影响,研究了城镇化和工业化对农民增收的路径响应问题。本文的最终结论城镇化和工业化是农民增收的重要途径,相对来说,工业化政策短期效应较好,而城镇化政策长期效应更为显著。最后指出,发展小城镇,建设社会主义新农村是长期提高农民收入的必由之路。     

Sales Quota Plans: Mechanisms For Adaptive Learning

A vexing problem in managing sales forces occurs when the sales manager does not know the characteristics of a sales territory. In this paper we show how sales quota-bonus plans can be optimally used to learn about unknown territory characteristics over a multiperiod horizon. We demonstrate this process in two scenarios—one in which the sales manager and the rep are symmetrically informed about the territory characteristics, and the other in which the rep is better informed than the manager. Overall our analysis underscores the importance of Bayesian techniques in sales force management.     

浙江省经济增长与收入分配差异实证分析

本文通过对浙江省人均GDP及其基尼系数的协整关系检验得出浙江省经济增长与收入分配差异之间存在一种稳定的长期均衡关系;通过冲击响应分析得出浙江省经济增长与收入分配两者之间越来越协调,越来越朝着持续、健康的方向发展;在此基础上利用格兰杰因果分析得出自从1982年以来,浙江省经济增长从一定程度上导致了收入差距的扩大,但同时,收入差距的扩大也对经济增长存在影响。     

辽河某区块VSP测井应用

VSP是一种地震观测方法,全称为垂直地震剖面,与通常地面观测地震剖面相对应。其地震波是在地表附近被激发,沿着井孔各个深度布置一些多级多分量的检波点来进行观测。本文经过对锦265井进行VSP测井资料采集和相关研究,落实构造形态特征及断层发育情况,求取准确的速度参数,预测落实其油水分布关系及其不同层系储层发育情况,为该区接下来的相关的油气挖潜和勘探部署提供准确的地质依据。     

Firm responses to social movement pressures: A competitive dynamics perspective

Why do firms respond to social movement pressures differently? This study investigates how the strategic motivation of firms, as captured by competitor activity and market dependence, influences the likelihood of their response to social movement demands. We examine this through a longitudinal analysis of wind power adoption by electric utilities in U.S. deregulated markets. We find that when either competitor actions aligned with movement demands or firm dependence on targeted markets increase, the positive effect of movement activism on firm response diminishes. In contrast, as strategic motivation declines, increases in movement activism become more influential at eliciting firm responses. Copyright © 2014 John Wiley & Sons, Ltd.     

上海证券市场动态量价关系实证分析——基于股票资金流强度

以我国上海股市中股票资金流强度及日收益率为研究对象,在Var模型的基础上,利用Granger因果检验、脉冲响应和方差分解对股票资金流强度与收益率进行实证分析,得出了股票资金流强度不线性Granger引导收益率,但收益率线性Granger引导股票资金流强度的结论。而股票资金流强度与收益率绝对值有双向的线性Granger引导关系.