Trustmarks, objective-source ratings, and implied investments in advertising: Investigating online trust and the context-specific nature of internet signals

The purpose of this study is to provide a preliminary investigation of the effectiveness of Internet marketers’ various attempts to develop consumer trust through Web signals. The work is an exploration of the context-specific nature of trust in e-commerce. An online experiment compares three potential signals of trust in an Internet retail firm: (1) a third-party certification (i.e., a “trustmark”), (2) an objective-source rating (i.e., a review from Consumer Reports magazine), and (3) an implication of investment in advertising (i.e., a television advertisement to air during the Super Bowl). The trustmark had the greatest effect on perceived trustworthiness, influencing respondents’ beliefs about security and privacy, general beliefs about firm trustworthiness, and willingness to provide personal information. The relationship between Internet experience and trust was in the form of an inverted U. K. Damon Aiken (kaiken@mail.ewu.edu) is an assistant professor at Eastern Washington University at Cheney, Washington. He received his PhD from the University of Oregon. His primary teaching and research interests lie in Internet marketing, consumer attitude formation, and trust development. He has also published in the area of sport marketing, investigating fan attitudes and values. His research has appeared in theJournal of Advertising Research, theInternational Journal of Internet Marketing and Advertising, theBusiness Research Yearbook, andSport Marketing Quarterly, among others. David M. Boush (dmboush@lcbmail.uoregon.edu) is an associate professor of marketing in the Lundquist College of Business at the University of Oregon in Eugene. He received his PhD from the University of Minnesota. His research interests center on the relationship between consumer behavior and marketing management decisions, especially those involving advertising, branding, and the Internet. His research has appeared in publications such as theJournal of Marketing Research, theJournal of Consumer Research, theJournal of Business Research, theJournal of International Business Studies, Psychology and Marketing, Marketing Letters, and theJournal of Current Issues and Research in Marketing. He serves on the editorial board of theJournal of the Academy of Marketing Science.     

HRM Signals for the Capital Market

This conceptual study contributes to an emerging literature at the intersection of strategic HRM and finance, which is concerned with the undervaluation of future‐oriented HRM practices in the capital market and consequent disincentives for managers to invest in such HRM practices. More specifically, the study contributes to a search for signals of HRM investments that the capital market either attends to or should attend to. It focuses on potential signals of high‐performance work systems (HPWSs), constituting an HRM investment that has been at the center of research in strategic HRM. Based on signaling theory, a model is proposed of relationships among three signal characteristics (signal fit, signal erosion, and signal diffusion) and sustainable signal correlation. The model provides a basis for the exploration of alternative strategies for the establishment of an HRM signal tailored specifically to the needs of the capital market. © 2015 Wiley Periodicals, Inc.     

Whom are you promoting? Positive voluntary public disclosures and executive turnover

Research summary: This paper uses signaling theory to bring together two complementary research streams that have largely ignored each other: strategic human resource management and media relations management. We argue that when publicly traded firms voluntarily and publicly disclose positive information about their value creation and appropriation activities, they also send positive signals to managerial labor markets regarding executives' capabilities. Accordingly, we hypothesize a positive association between public disclosures and voluntary executive turnover. An analysis of pharmaceutical and communications equipment firms from 1990 to 2004 supports this prediction, underscoring the need to understand better the effects of voluntary public disclosures on a firm's ability to protect its human capital. More generally, our results highlight the importance of considering the impact of a single signal on multiple receivers. Managerial summary: Given the organizational benefits of positive media coverage, the considerable effort that firms put into managing their image in the media is not surprising. We argue and show, however, that when a firm enhances its public image it also improves its executives' positions in the managerial labor market and, by so doing, increases their likelihood of voluntarily leaving the firm. In particular, we find that corporate press releases, an important mechanism for managing information released in the public domain to signal a firm's competitive advantages, may result in unintentional loss of senior management talent. This trade‐off suggests that firms should increase coordination between their strategy, human resources, and corporate communications/investor relations departments to ensure that they collectively weigh the benefits and costs of publicly disclosing value‐relevant information. Copyright © 2015 John Wiley & Sons, Ltd.     

International franchise expansion of service chains: insights from the Spanish market

This paper attempts to identify the effects of several variables on the international expansion pursued by Spanish service franchise chains. These include: management and franchising experience, brand awareness, the international franchise ratio, and a franchisor's size. Specifically, the study looks at 125 franchisors doing business in 44 foreign countries in late 2009. Findings allow us to conclude that management and franchising experience, together with brand awareness, the international franchise ratio and company size are significantly associated with (i) the number of countries where the chain has a presence; (ii) the number of operational outlets the franchisor has abroad, and (iii) the number of years the chain has been operating overseas.     

上市公司设立并购基金的信号效应研究

本文以 2011 年至 2016 年上市公司设立并购基金的事件为样本,运用事件研究法对上市 公司设立并购基金的信号效应进行研究,并进一步分析影响信号效应的影响因素。研究结果表明: 上市公司设立并购基金向市场传递了积极信号,在窗口期内能产生显著为正的市场反应。进一步的, 并购基金规模越大、上市公司在并购基金中出资比例越高以及并购类型为相关型并购时,并购基 金设立的短期市场反应越强。     

Stock Splits and Liquidity: The Case of the Nasdaq-100 Index Tracking Stock

In an attempt to disentangle the signaling effect from the liquidity effect of stock splits, I examine the liquidity changes following the two‐for‐one split of the Nasdaq‐100 Index Tracking Stock. Since there can be no signaling with an index stock split, any difference between pre‐ and postsplit trading may be driven by liquidity but not signaling effects. I find that though the postsplit relative bid‐ask spread is higher and daily turnover is unchanged, the frequency, share volume, and dollar‐volume of small trades all increased after the split, indicating that the split improved liquidity for small trade‐sizes.     

Influence of Informed Buyers in Markets Susceptible to the Lemons Problem

It is shown that the presence of informed buyers is necessary but not always sufficient for producers to use prices as signals of product quality. A sufficiently high fraction of informed buyers eliminates the lemons problem. A small fraction of informed buyers mitigates the lemons problem, provided that buyers' prior belief of high quality is sufficiently pessimistic: price reveals high quality at a signaling cost which increases with market power. However, if buyers' prior belief of high quality is optimistic when the market is poorly informed, then the lemons problem is not overcome.     

Strategic Decision Making of the Firm Under Asymmetric Information

This paper develops a simple signaling model whereby high valuation firm uses levels of investment, debt and dividends to convey information to the market regarding its valuation. Conditions are determined under which investment, debt and dividends are employed in a separating Nash equilibrium. Unlike many other signaling models where the source of asymmetric information concerns only the mean of the firms' cash flow, our model allows for two sources of asymmetric information: the mean and the variance of the cash flow. This paper finds that the choice of signals depends on the relative importance of these two sources of informational asymmetry. For example, we show that high valued firms signal their values by decreasing their debt if the source of asymmetric information is mainly driven by the variance of the cash flows. This latter result differs from the debt signaling models found in the literature. The findings of this paper are consistent with extensive empirical evidence.     

How relevant is the MBA: A revisit

The master of business administration (MBA) is the centerpiece of management education and holds the promise of systematically preparing its graduates for their managerial roles. However, there is escalating criticism that MBA programs are losing their relevance based on empirical evidence that competencies indicated by managers to be most critical are least represented in core MBA curricula. The authors re-examine the evidence and argue that the misalignment appears to be overstated. Consideration for relevance in preparing graduates for managerial roles needs to consider not only curricula, but also actual learning, social capital from the alumni network, and the signaling effect of graduating from an MBA program.     

Evaluating China's Exchange Rate Regime

The U.S.in the last couple of years has been up in arms about China's exchange rate regime. In 1994 China established a de facto currency peg.The dollar-RMB ex- change rate was fixed at 8.28.The People's Bank of China(PBC)al- lowed the rate a narrow band of around .01 to.02 percent in which it could shift daily.The exchange rate program did not become newsworthy until U.S.Treasury Secretary John Snow's visit in 2003.In fact as a study by Frankel and Wei(2007) showed,the RMB's forward was actually selling at a discount against the dollar prior to Secretary Snow's visit to China