消费者对企业捐赠行为的评价:企业声誉及捐赠类型的影响

文章基于中国消费者对企业捐赠行为及企业社会责任的认知,探索了消费者对三种不同声誉类型公司（声誉较好、声誉一般和声誉较差）和两种不同捐赠方式（无条件捐赠和事业关联营销）的认知和评价。研究发现中国消费者对无条件捐赠和事业关联捐赠的动机归因并不存在显著性差异;声誉较好的企业参与无条件捐赠不一定能提升其形象,但是参与事业关联捐赠则会对企业造成负面的影响;声誉较差的企业参与任何一类捐赠活动都可以有效地改善其负面形象,而且参与事业关联捐赠的效果更好。     

基于构造和概念体系化视角的旅游可持续发展问题探析——以日本的相关研究启示为例

文章运用文献研究和区域政策比较研究等多种研究方法,在论述社会的可持续开发和发展的历史、理论背景的基础上,从构造和概念体系化的视角将其应用于旅游的可持续发展研究。借鉴日本等国家的相关研究成果和经验并以此为启示,进行统一性研究及运用指标来分析旅游对社会的可持续发展之贡献和作用。文章旨在通过对这一问题的探析提出政府和企业的应用战略对策,同时提出通过可持续发展社会的政策、可持续经营的旅游产业清洁化来构筑旅游的＂可持续发展论＂。     

The extension of two-factor model of justice： Hierarchical regression test and sample split

The purpose of this research is to test social capital as a moderating role in the relationship between organizational justice （distributive ＆ procedural） and （personal ＆ organizational） outcomes within the two-factor model. The two-factor model is a concept introduced by Sweeney and McFarlin （1993） who explained that distributive and procedural justices have different influences on outcomes. In the two-factor model, the effects of distributive justice on personal outcomes are more dominant compared with procedural justice. On the other side, procedural justice will be more accurate to predict the organizational outcomes compared with distributive justice. This model is based on U.S.A. setting research. Empirically, that model is not always supported in the field. The different empirical results indicate that the model is not universal cross population, but more dependent on individual differences. Based on theoretical studies, social capital is the individual differences that important in explaining human in cognition and behavior. This research is done in Indonesian setting where the researcher gathered 426 samples of full-time private university employees in Yogyakarta. In general, the result supported the hypothesis that high or low social capital will make differences in the relationship between organizational justices and personal organizational outcomes.     

企业社会责任主体范畴新探析

长期以来,人们对企业社会责任的标准和内容予以关注,但是却忽略了企业社会责任的主体问题。我们可以基于企业社会责任带来的道德满足和人类进步而进一步展望,企业社会责任是每一个从事经营活动的实体乃至于个人都应当对社会承担的义务。从财富实力、经营规模、社会影响力、公众认知度等方面看,跨国公司和个体工商户恰居＂大＂＂小＂两端,它们在承担企业社会责任的意愿以及法律规制上并不一致。但作为企业社会责任主体的地位是相同的。     

Economic Perspectives on Nutrition Policy Evaluation

Too much food energy intake (relative to expenditure) and unbalanced diets are implicated in a range of diseases that impose major burdens on healthcare systems and cause pain and suffering. Governments have responded by introducing a range of measures, mainly targeting information and education, largely to children. However, more interventionist measures have been advocated and, in the past year, various food taxes have been introduced in Denmark, Hungary and France. The Address discusses evaluation of policies, particularly in the light of alternative theories of diet choice (rational choice, systematically irrational, automatic). The public health approach uses quality adjusted life years but fails to distinguish between private and social benefits and takes no account of the drivers of food choice behaviour. The economic approach, based on informed choice, makes the distinction between private and social benefits (if not always explicitly) but struggles to evaluate policies that change utility functions and with behavioural assumptions other than traditional rationality. Alternative assumptions and approaches could put the cost of unhealthy eating anywhere between £10 billion and £100 billion per annum in the UK. Evidence suggests that information measures (to perform or persuade) do not much change diets, nor do they tackle the externality element of unhealthy eating. They may, however, help change long‐term social norms. More interventionist measures like taxes improve social welfare (according to the compensation principle) and reduce health inequalities but are regressive, like all sin taxes. Almost all interventions pass cost‐effectiveness tests.     

Social learning and technology adoption: the case of coffee pruning in Peru

A unique natural experiment involving a coffee pruning technology is used to study social learning. The yield effects of pruning take two years to appear, a characteristic that aids in identifying social learning apart from correlated unobservable variables that are a concern in the social learning and technology adoption literature. Panel data are employed that start with a private initiative which introduced systematic pruning in central Peru and that contain the population of participating growers. Results show a jump of at least 0.15 in the probability of adoption two years after the first pruning in a grower's group.     

企业社会责任对盈利质量的影响机理——媒体治理的调节作用

国民经济高质量发展需要高质量企业的助推,高质量的盈利是企业健康发展的基石。企业作为利益相关者资本投入的共生系统,其高质量的盈利依赖于企业对利益相关者的责任履行。现有研究中,关于企业对利益相关者的责任履行能否为自身带来经济回报的问题仍没有得出一致结论,且仅关注盈利数量,缺乏企业社会责任（CSR）对盈利质量的影响研究。针对这两个问题,细分CSR维度、区分企业异质性,研究CSR对盈利质量的影响关系及媒体治理在二者间的调节作用。研究结果表明：（1）对于样本总体,CSR对盈利质量具有显著的正向影响,并且媒体治理在二者间的影响关系中具有显著的正向调节作用,细分到对员工、供应商和消费者、环境的CSR维度,结论依然成立。（2）异质性检验发现：与国有企业相比,非国企CSR总体对盈利质量的正向影响更强,主要体现于对员工、供应商和消费者、环境的CSR维度。与非重污染行业相比,重污染行业CSR总体对盈利质量的正向影响更强,主要体现于对股东、供应商和消费者、社会的CSR维度。该研究结论可为企业的CSR战略决策过程提供理论依据和实践指导。     

浅议完善和健全我国农村社会保障制度之必要性

农村社会保障制度是国家社会保障的重要组成部分,它关系到广大农民群众的切身利益,是社会稳定与国家长治久安的重要保证。本文从五个方面分析和探讨了完善和健全我国农村社会保障制度的必要性,为各级行政部门下定决心,排除干扰,高度重视并切实有效的解决我国农村社会保障实践中存在的各种问题,提供了理论依据。     

个案社会工作在社区工作中的运用

我们的社会在不断的进步,各种社会问题的出现要进行社会解决。把个案社会工作利用在社区社会工作中,把社会问题发现并在社区的范围内处理,对达到社会的相对稳定,维护社区的良好发展,都有比较理想的现实意义。     

探究中职商务英语教学中的情景教学模式

中等职业教育对商务英语教学多采用传统、单一的教学模式,注重理论讲解,轻视了对学生实际操作能力的培养,这与中职学校培养技术应用型人才这一目标不尽相符。本文针对当前中职学校商务英语教学存在的不足,提出了一种新的教学模式,即情景教学模式,并结合"合作学习法"进行教学,力求在商务英语教学中取得良好的教学效果。