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Most decision making research in management accounting remains focused on cost information in a production context. Little is known on the relevance of customer profifitability analysis (CuPA) reports, which more accurately reflect revenue and marketing support variations acrosscustomers, for marketing decisions. This study uses an experimental design to examine the impact of such reports on resource allocation decisions (that affect the firm's profits) in marketing environments varying in complexity. The main result of the experiment suggests that the value of CuPA reports depends on the complexity of the marketing setting. Only in a highly complex marketing setting do they enhance resource allocation decisions and resultant firm profitability. Conversely, in the simple marketing environment, decision makers can combine their traditional volume-based cost data with other available types of feedback to perform as well as under a more accurate CuPA report. These findings on complexity contrast with those of a prior study in a production context ( Gupta and King, 1997 ). It is argued that improvements in the current research design, in the form of regularly updated profitability reports and concerning accuracy, increase the relevance of CuPA reports in a complex marketing setting. 相似文献
23.
企业每一项经营决策都应该进行成本效益分析,市场竞争中可以根据本企业的成本曲线和需求曲线,预测出竞争策略实施后对内部成本和外部需求可能产生的影响,从而计算出某项决策的经济效果。 相似文献
24.
文章提出规范和加强企业统计基础工作是确保源头数据质量的需要,并通过对企业统计工作的现状、存在的问题、统计基础工作薄弱的原因进行分析,提出了加强和改进企业统计工作的几点建议。 相似文献
25.
The comparison of true cost of living indices between demographically different households (relative equivalence scale) is argued to be sensitive to the way demographic characteristics enter demand analysis. In particular, parameters reflecting the cost of demographic characteristics at base prices, though themselves do not have welfare (equivalence scale) interpretation, can alter the benchmark from which demographically varying inflation effects are measured. The empirical analysis, based on a rank‐3 demand system applied to UK individual household data, shows that the inflation adjustment of child benefits can vary with the way demographic costs at base period prices are specified. 相似文献
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27.
襄樊北站驼峰自动化控制系统于2001年11月28日正式投入运用,根据该系统在运用中出现的问题及产生原因,通过采用自动化驼峰作业预想控制法,将人的作业经验与自动化精确控制相结合,取得了扬长避短充分发挥自动控制作用、提高编组站驼峰作业能力的效果。 相似文献
28.
陈小芹 《辽宁税务高等专科学校学报》2004,16(3):31-32
人的发展和社会的发展都是人类追求的目标。在充分发挥教育为社会政治、经济、文化服务的功能的时候,必须始终不要忘记贯彻教育是培养人、塑造人这个根本的功能;而教育培养人,必须从一定社会历史条件出发,在服务社会过程中逐步接近,直到最后实现这个目标。 相似文献
29.
吴其付 《桂林旅游高等专科学校学报》2004,15(3):68-71
非典给中国旅游业带来了强烈的冲击,作为旅游业的龙头,旅行社遭到了惨重的经济损失。在旅行社全行业处于极度萧条的时段内,政府出台了一系列的措施来扶持旅行社的发展,各旅行社也纷纷采取各种措施力图自救,无论是政府救助还是企业自救,在某种程度上都存在一定的不足之处。 相似文献
30.
Advances in technology have impacted accounting careers with resulting changes in where, when and how accountants perform their job duties. In addition, employee attitudes towards, and need for, better work/life balance has led to more firms offering alternate work arrangements (AWA). Research suggests that AWA programs can lead to many benefits for both employers and employees. Despite the prevalence of these programs there are relatively few accountants working under these arrangements and concerns about work/life balance continue. This study examines factors that shape perceptions of the cost and benefits associated with the adoption and/or support of AWAs across work culture, gender and participation experience. Our results suggest that work environment had a significant effect on perceptions of AWAs. Public accountants perceived greater costs related to career advancement but correspondingly less concern about administrative issues than management accountants. We also found that accountants who have participated (or are currently participating in an AWA), perceived greater benefits and less concern for potential negative consequences to their careers than non-participants. Finally, women perceived greater benefits to result from participation in an AWA and men perceived correspondingly more costs. Regardless, both genders perceived that AWAs were not strictly a women's issue. These findings contribute to our understanding of alternate work arrangements and point to factors that must be addressed to increase the acceptance and success of these programs. 相似文献