论广告传播在资本转换中的作用

布迪厄提出资本有经济资本、文化资本、社会资本等不同形态,并认为不同形态的资本之间是存在着相互转换的。在现实世界的资本转换之中,广告传播产生了积极的推动作用,并且随着广告业的纵深发展,这种推动作用会表现得越来越明显。     

从城市中社会调查的高拒访率看城市性

城市性的研究是社会学家们城市研究的重要方面。笔者试图以曾经参加的两个社会调查为例,通过城市和农村中调查对象对访员的接受程度的差异,特别是拒访率的不同,试图在对此现象因果解释的过程中,从一个侧面探讨城市性的几方面表现。     

社会流动对村庄信任模式的冲击

在社会化条件下的传统型中国乡村,生产、生活、乃至交往都被卷入了一个开放、流动、分工的社会化体系之中,以往那个封闭、保守、内敛的传统乡村社会中的乡村信任模式在新的社会环境下受到了不可避免的冲击与影响。本文从社会流动对于传统村庄信任模式的冲击的角度思考在社会转型期条件下构建村庄信任模式的理性道路。     

加强对大学生的劳动教育刻不容缓

本文根据马克思主义关于教育的基本原理,阐述了加强大学生劳动教育对全面贯彻党的教育方针和促进人的协调发展的重要意义与巨大作用,并由此提出了如何做好这方面工作的措施和对策。     

Corporate social responsibility and Eurozone corporate bonds: The moderating role of country sustainability

In this paper, we empirically examine whether superior performance in corporate social responsibility (CSR) results in lower credit risk, measured by credit ratings and zero-volatility spreads (z-spreads). We are especially interested in how the environmental, social, and governance (ESG) related performance of the corresponding countries moderates this relationship. We find only weak evidence that superior corporate social performance (CSP) results in systematically reduced credit risk. However, we do find strong support for our hypothesis that a country’s ESG performance moderates the CSP–credit risk relationship. Superior CSP is regarded as risk-reducing and rewarded with better ratings and lower z-spreads only if it is recognized by the environment. In addition, we find a reduction of corporate bonds’ z-spreads by approx. 9.64 basis points if the CSP of a company mirrors the ESG performance of the country it is located in.     

Conceptualizing businesses as social actors: A framework for understanding sustainability actions in small‐ and medium‐sized enterprises

Small‐ and medium‐sized enterprises (SMEs) can play a crucial role in advancing environmental and social well‐being. Yet various—often conflicting—explanations have been offered to clarify why SMEs pursue sustainability. Some arguments foreground possibilities of profit maximization, whereas others emphasize individual values and convictions. Research supporting such contradicting explanations is often biased towards large enterprises or small, innovative frontrunners. In this article, we examine the underlying drivers of social and environmental interventions of SMEs by exploring empirical data from a survey of over 1,600 Canadian SMEs and complementary in‐depth interviews. We argue that sustainability actions of SMEs can be understood by viewing these firms as social actors—organizations that are shaped by individual values, internal and external interpersonal relationships, and are embedded in a social environment. This conceptualization directs attention to the full range of factors that shape sustainability engagement of SMEs and highlights frequently overlooked forms of sustainability‐oriented actions.     

Valuation effects of corporate social responsibility

This paper develops a valuation model of the firm that provides for the expenditure of corporate resources in support of community, social or environmental causes. We show that under certain circumstances CSR expenditures create value for the firm. We also test our model by simulations and confirm that, at least under some conditions, CSR does pay off in the form of value creation.