中国企业"空降兵"驱动的营销变革现状调查与思考

本文首次对1995年1月到2004年5月时间范围内，空降到中国企业的33位空降兵所驱动的营销变革进行描述性统计分析，初步归纳出近10年来与营销变革实践相关的空降兵个人基本情况、空降企业基本情况、营销变革过程及内容、营销变革结果与绩效、空降兵个人收益与后续发展五个方面的规律和特点，丰富了国内在此方面的研究。同时也指出为了更好地推进中国企业的营销变革，改善营销变革绩效，需要重点关注和研究中国企业如何选择驱动营销变革的空降兵、如何进行营销变革、如何维持和巩固营销变革和如何评价和改善营销变革绩效这四个问题。     

浅析小套管二次固井、采油技术

在社会主义市场经济快速发展的大环境下,科学技术取得飞速发展,各种新技术、新设备以及新工艺在各行各业的发展建设过程中取得广泛应用,并产生了良好的应用效果。油田企业要想在激烈的市场竞争中站稳脚跟就必须结合现代科技手段不断创新和优化企业内部各种生产和开采技术,为进一步提升油田企业的综合实力打下坚实的基础。本文从小套管二次固井采油技术的思路和特点着手,对小套管二次固井、采油技术做了简单介绍。     

关于建筑工程施工中注浆技术的要点分析

注浆技术施工效果是否良好将直接影响到建筑工程的整体质量。本文主要对建筑工程施工中注浆技术的特点、方式及应用进行了分析与探究。     

加强渔业统计工作促进渔业经济发展

本文阐述了渔业统计工作在渔业经济发展中的重要作用，分析了目前渔业统计工作存在的问题，探讨了如何根据统计机构的职能和优势、加强统计分析工作、服务于渔业经济的基本思路。     

基于Malmquist指数的城商行全要素生产率分析:2010—2012——金融生态环境变化下的发展分析

客观地看待商业银行发展的一般规律,可以认为,经过近10年的高增长之后,随着"宏观经济红利"效应的逐渐减弱和金融生态环境的转变,国内城商行在传统模式下的高增长态势很难长期持续。统计分析表明,样本城商行在经历2010—2011年的高速增长之后开始告别盈利高增长、"不良双降"、资本充足的良好发展态势。而Malmquist生产率指数的实证分析进一步表明,样本城商行的全要素生产率在经历2010—2011年的稳定增长后开始下降,技术效率及技术进步均出现不同程度的下降。     

Medical resource use and cost of different first-line treatments for metastatic colorectal cancer in Brazil

Abstract

Background: Metastatic colorectal cancer (mCRC) is one of the most common malignancies worldwide. The availability of new chemotherapeutic agents have modified the treatment of mCRC over the years creating the need to evaluate the financial impact of treatment. The aim of this study was to establish and quantify the financial resources needed during the first-line treatment of mCRC in Brazil.

Methods: The authors began by reaching expert consensus using a modified Delphi panel with oncologists working at public and private services in Brazil. Costs were calculated using official databases and the microcosting technique.

Results: The panel reached consensus on six regimens used in the first-line treatment of mCRC, as well as the resources involved in the administration of these regimens. All the regimens contain either fluorouracil (5-FU)/leucovorin or capecitabine, combined with either oxaliplatin or irinotecan. The analysis showed that, when compared with intravenous 5-FU/leucovorin, the cost of capecitabine was offset by administration costs.

Conclusion: The panel concluded that regimens containing capecitabine, especially capecitabine plus oxaliplatin (XELOX) are less expensive than those containing 5-FU/leucovorin. Given the comparable efficacy and good tolerability of the XELOX regimen, it may be an attractive choice for the first-line treatment of Brazilian patients with mCRC.     

浅谈西二线大口径管道施工

西气东输二线输气管道工程(西段)3B、4A标段管道管径大、埋深在4m左右,施工状况复杂,且施工人员对于作业带划分、细土回填、多台大吨位吊管机下沟等经验缺乏。文章详细介绍了管道二公司根据大口径管线安装特点,在施工中总结出行之有效的反向焊接减少作业带宽度、RTK测量、筛箱筛细土、吊篮下沟等施工工艺,实践证明这些工艺提高了施工速度、缩短工期、保证了施工质量,取得了较好的经济效益。     

The Short- and Long-Run Marginal Cost Curves: An Alternative Explanation

Using IS and LM curves to illustrate the problem, the authors show how the curves drawn in the textbooks often have theoretical implications inconsistent with the analysis presented.     

Cities and environment in the twenty-first century: A future-oriented synthesis after Habitat II

A gigantic urban revolution is under way today: in 40 years, the equivalent of 1000 cities, each of three million inhabitants, will have to be built. In 2005, half of the world's population will live in cities. This growth will be concentrated in major cities, most of them in the South. This article reviews some fundamental trends, challenges and possible solutions in environment-related fields such as water, transports, energy. It argues for the emergence of a new urban culture based on the adoption of sustainable urban consumption patterns, new urban partnerships and the strengthening of urban solidarities. It gives examples of practical solutions within our reach for humanizing cities in the 21st century.     

东部沿海地区10城市社会经济指标的因子分析

对我国东部沿海地区10个城市的社会经济指标进行了因子分析,在获得主成分法初始解的基础上进行因子旋转,得到因子模型;最后通过因子得分对10个城市的经济指标进行了排序比较。