中国当代消费形态下的广告理论述评

中国用几十年走完了西方发达国家一个世纪的经济发展历程，各种理论在中国广告市场得到广泛实践。这些广告理论与消费形态是否契舍，决定了广告理论能否正确地指导实践、引导消费。中国当代消费形态是以消费者为中心，并呈现出许多中国特色，因此，必须进一步完善和发展广告理论以适应新消费形态。     

全球视野下中国保险业的发展趋势

中国保险市场是全球最重要的新兴保险市场之一,在经济全球化背景下,国际保险业发展的新趋势将对中国保险业的发展产生重大而深远的影响,中国保险业在经营理念、发展模式、扩张路径和运营模式等方面将发生深刻的变革。     

关于网络视频心理咨询的思考

计算机和互联网技术促进了网络心理咨询的发展。网络视频心理咨询是最接近现实面对面心理咨询的一种网络心理咨询方式。本文通过对网络视频心理咨询的可行性分析,认为它将会成为未来网络心理咨询的主要方式,并对网络视频心理咨询的构建和方法取向提出了建议。     

我国旅游市场营销的现状及发展趋势

近年来,我国的旅游事业得到蓬勃发展,竞争日趋激烈,旅游市场营销成为发展旅游业的重要环节。本文在研究、分析了我国旅游市场营销现状和存在的问题,如服务水平低、法制意识淡薄、科技含量低、忽视旅游形象建设、面临国外旅游公司的激烈竞争等,提出了解决问题的对策,并探究了旅游市场营销需要全面整合,加强网络营销与传统营销方式的结合等发展趋势。     

基于占补平衡政策的土地整治项目成本分析及发展趋势——以陕北榆林地区为例

从国家占补平衡政策变化入手,以陕北榆林地区土地开发项目为例,通过近年来土地整治项目设计标准,人工、材料费用及当地市场环境变化等几方面,分析影响土地整治项目施工成本的因素,得到土地整治项目成本呈增加趋势,且主要因素为：①平整度、林网等设计标准的提高;②柴油、钢材等主材价格的浮动;③税率的调整;④项目本身、社会条件及环境的影响。并在此基础上,简要分析了土地整治项目发展趋势。     

跨国公司FDI理论的演进特征及发展趋势

本文在对传统跨国公司FDI理论进行分类与梳理的基础上,深入探讨了20世纪80年代以来跨国公司FDI理论思维取向的演变特征,即优势分析由静态化走向动态化,实践背景从发达国家扩展至发展中国家,基本对象从大型跨国公司转向中小型跨国公司,研究侧重点从动机探究偏向于区位分析。最后归纳总结了FDI理论发展的四大基本趋势。     

Does ecotourism contribute to sustainable destination development,or is it just a marketing hoax? Analyzing twenty-five years contested journey of ecotourism through a meta-analysis of tourism journal publications

ABSTRACT

Conducting a periodical systematic review on a given field of study enables to comprehend the conceptual development of a discipline. A decade has passed since the last in-depth systematic review on contemporary ecotourism research has been published. This study is, therefore, executed to systematically analyze ecotourism research articles published in the previous twenty-five years and thereby to reassess the past, understand the present and envisage the future of ecotourism development. 470 articles published in nine top-tier tourism journals are screened and analyzed. Thematic and summative content analyses are employed to examine the contents of each publication. The findings highlight that over the years, researchers have examined myriads of ecotourism research themes. Despite fluctuations over the years, the overall publication trend shows growth. Most ecotourism studies are conducted in developing countries, with Asia taking the lead followed by Africa and Latin America. However, in terms of researchers’ domicile, the USA becomes the first followed by Australia, the UK, and Canada. Despite modest successes, overall, the contribution of ecotourism towards sustainable destination development remains indiscernible. The current study provides up-to-date insight into the ecotourism literature by highlighting the main themes and trends of ecotourism research over the last twenty-five years. Research findings also enhance our understanding of the evolution of ecotourism research and ignite further study in ecotourism by suggesting issues that merit rigorous investigation.     

国内旅游生态环境研究进展及趋势

环境问题已成为当今旅游景区可持续发展面临的严峻挑战,旅游环境影响研究亦成为当今旅游研究的热点之一.本文在分析近年来国内旅游生态环境影响研究文献的基础上,对旅游生态环境影响研究的主要内容、方法、存在问适题进行了综述,并对今后一段时间国内旅游生态环境影响的研究趋势进行了探讨.     

Quantile regression for the qualifying match of GEFCom2017 probabilistic load forecasting

We present a simple quantile regression-based forecasting method that was applied in the probabilistic load forecasting framework of the Global Energy Forecasting Competition 2017 (GEFCom2017). The hourly load data are log transformed and split into a long-term trend component and a remainder term. The key forecasting element is the quantile regression approach for the remainder term, which takes into account both weekly and annual seasonalities, such as their interactions. Temperature information is used only for stabilizing the forecast of the long-term trend component. Information on public holidays is ignored. However, the forecasting method still placed second in the open data track and fourth in the definite data track, which is remarkable given the simplicity of the model. The method also outperforms the Vanilla benchmark consistently.     

政府采购网上招标初探

随着招投标业务的不断深入开展和电子信息技术的不断成熟,电子系统和软件逐渐在招投标相关领域得到应用,网上招标成为传统招标方式的一次革新。文章根据某药品网上招标项目的运作过程,分析政府采购网上招标的作用和意义。