E-Consulting in Virtual Negotiations

In the e-world where many of us live and work, virtual work arrangements will become increasingly commonplace. This paper reports on an exploratory study into the way in which consultants can ply their trade virtually with clients whom they never meet. US-located e-consultants provided advice to Hong Kong-located web site developers on the interface and content aspects of a website that was being developed for an international audience. Extensive analyses of the communication between the consultants and developers is undertaken, in parallel with an analysis of survey data obtained from the two sets of stakeholders. Lessons are drawn for future research and practice.     

论虚拟企业执行力

在当今科技、经济迅猛发展的时代,企业的竞争环境发生了重大的变化,不确定性和不稳定性标志着新竞争规则的开始。在此背景下,虚拟企业应运而生,并逐渐成为管理界的新宠儿。然而,随之而来的虚拟企业如何塑造和提升其执行力又成为新的课题。鉴于此,本文根据虚拟企业的特点,对这     

虚拟品牌社区顾客体验会带来其价值共创行为吗——基于手机虚拟品牌社区的实证研究

本文以顾客体验为切入点,基于价值共创理论、心理所有权理论和互惠规范理论,并运用于S-O-R理论框架,构建了虚拟品牌社区下,顾客参与价值共创行为产生的影响路径模型,通过问卷调查与实证分析得出:第一,顾客信息体验和娱乐体验越强,其参与价值共创的意愿程度越高,心理所有权部分中介了二者的促进关系;互动体验强化了社区顾客的心理所有权,并经由心理所有权的完全中介提高其参与共创意愿。第二,顾客参与共创意愿程度越高,其价值共创行为就越容易出现,社区的互惠规范正向调节了二者的关系。     

基于触觉视角的虚拟试穿、买家展示对消费者冲动性购买意愿的影响

从虚拟触觉的视角,构建了虚拟试穿、买家展示与消费者冲动性购买意愿关系的理论模型。并基于结构方程的方法对理论模型进行了验证。验证结果表明,虚拟试穿和买家展示对消费者冲动性购买意愿既有直接作用又有间接作用,虚拟触觉在两者对冲动购买意愿的间接作用中充当了中介作用。     

基于多软件平台的机电液一体化虚拟试验方法

提出一种针对复杂机电液系统的虚拟仿真试验方法,分别在ADAMS、AMESim、MATLAB/Simulink软件中建立机械子系统、液压子系统和控制子系统模型,并基于软件间接口技术,建立动态数据共享通道,实现系统的全面仿真分析,为系统设计与优化、控制策略选择等提供依据.该方法对于复杂机电液系统仿真分析具有普遍适用性,对缩短产品开发周期、降低产品研发成本、减轻仿真工作复杂性具有重要意义.     

虚拟品牌社区对网络口碑营销的影响研究

随着网络技术的发展,消费者的生活娱乐和购物方式发生了很大的变化,很多的购买行为由现实中的实体店转化到网上的购物方式。文章基于虚拟品牌社区的概念和特征,分析了网络口碑营销的模式,在此基础上得出了虚拟品牌社区是网络口碑营销的重要平台。在这种平台上不仅对于社区成员来说能够分享购买体验和购买信息,同时对于商家来说也能够以低成本收集市场信息,实现商家和消费者的双赢局面。     

开放性计算机实验教学模式的探索与实施

分析了目前大多数高校传统实验教学的弊端,探讨了开放式计算机实验教学模式的方法。从先进的实验室网络平台、虚拟实验室建设、实验室科学管理制度和高水平实验员队伍梯队等方面,讨论了建设开放式计算机实验教学的可行性。开放式计算机实验教学加快了学生创新精神和创新能力的培养,有利于对计算机专业这门实践很强学科的知识的理解和掌握,加强了学生自主学习的能力。     

面向新工科的飞机燃油系统虚拟仿真实验设计

在教育信息化改革的背景下,结合“新工科”建设、AABI(国际航空认证委员会)认证和民航行业发展等需求,构建基于虚拟仿真技术的实验教学体系,针对工程实际问题设计实验项目,以飞机燃油系统全流程维修为设计主线,通过建立人才培养目标指标点支撑矩阵,分析实验需求,优化实验设计,教学实施效果良好。     

Consumer value of virtual music festivals

Virtual music festivals (VMFs) are a great opportunity for the music industry to improve high quality digital events; as an alternative consumption phenomenon, VMFs can reach hybrid audiences and help in the challenge of digitalization. This study aims to investigate the multidimensional structure of consumer value in VMFs (intra-variable perspective), as well as the effects of value on cognitive versus affective satisfaction and loyalty (inter-variable perspective). Using a qualitative–quantitative approach—focus group and survey with festival attendees (n = 246)—, a value structure of VMF is tested with partial least square–SEM as a reflective-formative-formative third-order model. Benefits and sacrifices are second-order constructs, while five positives (escape, novelty, enjoyment, musical content, and socialization) and two negatives (monetary and nonmonetary costs) are first-order ones. Results show VMFs value as a multidimensional trade-off, where socialization is not contributing to value, but a balance between cognitive (musical content) and affective (enjoyment, and less escape and novelty) exists. Furthermore, consumer value intensifies both cognitive and affective satisfaction, but just the former affects loyalty. These findings provide new insights to better understand the decision-making processes of virtual festival attendees.     

Augmented reality in marketing: Conceptualization and systematic review

This systematic review of the literature focuses on the use of AR and its impacts in the marketing area. It provides a multidisciplinary, up-to-date synthesis of the literature and an exhaustive classification of AR. Through the use of the SPAR-4-SLR protocol, 148 articles were selected for analysis. The study has three main objectives. First, it reports the key characteristics (distribution by year, publication outlets, etc.), theoretical models, and methodologies used in this research domain. Second, it suggests a classification of the types of AR according to their triggers and the object of the augmentation (self vs. external). Third, it proposes a framework that presents (1) the AR features and attributes and the AR use experience; (2) the cognitive, affective, and social mediators; and (3) the outcomes of these experiences. Key moderators (types of AR, types of products, individual characteristics, etc.) are also discussed. Using the TCCM framework (theories, context, characteristics, and methodologies), this study offers several future research avenues and highlights the importance of considering the effects of the different types of AR. Finally, it offers pointers for managers on how to develop efficient AR solutions and how these can be used to reduce a company's carbon footprint.