企业家形象、消费者企业家钦佩感与消费者品牌态度

在移动互联网背景下,企业家形象在品牌建立过程中发挥着越来越重要的作用,然而有关企业家形象对消费者品牌态度具体作用机制的研究却十分缺乏。本文基于积极心理学中的钦佩感理论视角,将企业家形象划分为能力和美德两个维度,首次引入消费者企业家钦佩感这一构念,旨在研究企业家形象对消费者品牌态度的内在情感作用机制。研究一运用网络志方法在新浪微博和百度贴吧中挖掘质性数据,发现了消费者企业家钦佩感的存在、形成原因和作用结果。研究二通过问卷调查法和有中介的调节检验发现企业家的能力和美德对消费者品牌态度具有显著正向影响;消费者企业家钦佩感在上述过程中具有部分中介作用,并且这一中介作用受到达到意愿的调节。本文不仅深化和拓展了关于企业家形象的理论研究,也为企业家如何树立自身形象来为品牌有效吸引消费者提供了策略建议。     

Celebrity Attachment and Behavioral Intentions: The Mediating Role of Place Attachment

Film‐induced tourism has recently gained increased attention in academic research. Although previous literature has identified the existence of consumer–celebrity attachment, scant empirical studies have examined whether celebrity attachment influences behavioral intentions in a film tourism context. The purpose of this study is to examine the relationship between celebrity attachment and behavioral intentions as well as to clarify the role of place attachment. Survey data from 312 tourists in Taiwan indicate that celebrity attachment is positively related to behavioral intentions. Moreover, place attachment partially mediates the relationship between celebrity attachment and behavioral intentions. Implications of these findings for managing marketing strategies as well as future research directions are subsequently discussed. Copyright © 2013 John Wiley & Sons, Ltd.     

Eco-hypocrisy and inauthenticity: Criticisms and confessions of the eco-conscious tourist/traveller

Labels such as the ‘green tourist’, ‘ecotourist’, and the ‘ethical tourist’ are used to claim moral capital and distinguish this tourist from the alternative, viewed as a threat to the destination. However, these tourist groups open themselves up to feelings and criticisms of hypocrisy when they fail to live up to the moral standards they expressly espouse. This hypocrisy may be conceptualised as a form of inauthenticity—not being existentially true to one's own standards. The present netnographic study uses Graham, Meindl, Koleva, Iyer, and Johnson's (2015) typology of moral hypocrisy to illustrate the feelings of inauthenticity and dissonance, and the social condemnation the environmentally conscious tourist/traveller contends with. Findings point to the inescapability of moral weakness, and the inevitability of moral frustration.     

Building God's City: The Political Economy of Prayer Camps in Nigeria

The proliferation of religious spaces is a relatively recent development in Nigeria. Nowadays there are more than a hundred religious camps belonging to different religious groups in the country. The most popular of these camps, the Redemption Camp of the Redeemed Christian Church of God, is located 42 kilometres outside of Lagos and measures several thousand acres. Although initially not designed as such, developments in and around Lagos have compelled the managers of the Redemption Camp to present it as an urban alternative to the city of Lagos, which is generally deemed chaotic. The prestige of this camp and its activities have led to expansive urban development that involves the creation of numerous residential estates stretching from Lagos to beyond the Redemption Camp. Based on a recent ethnographic study of the Redemption Camp, this article argues that the process of urban expansion in and around Lagos is propelled by an aggressive form of religious revival that transcends the borders between economics, spirituality and territorial conquest. This article thus illustrates how church‐driven, religio‐urban developments follow a different logic of city making than often presumed by theorists of African cities, who generally neglect the religious forces that inform urban transformations in Africa.     

Geographies of Algorithmic Violence: Redlining the Smart City

City governments are embracing data-driven and algorithmic planning to tackle urban problems. Data-driven analytics have an unprecedented capacity to call urban futures into being. At the same time, they can depoliticize planning decisions. I argue that this shift calls urban studies scholars to investigate geographies of algorithmic violence—a repetitive and standardized form of violence that contributes to the racialization of space and spatialization of poverty. This article examines this broader phenomenon through the case of a proprietary market value assessment that is being used to guide development in cities across the United States. The assessment employs an algorithm that helps city officials make critical decisions about which neighborhoods to target for investment, disinvestment and public service upgrades or disconnections. I argue that the racial, infrastructural, and epistemological violence associated with this evaluation can potentially lead to a new kind of municipal redlining. The article brings insights from critical race theory into conversation with critical scholarship on algorithms by analyzing how algorithmic violence works through data-driven planning technologies to depoliticize and leverage power while further entrenching racism and inequality.     

Detroit’s Municipal Bankruptcy: Racialised Geographies of Austerity

ABSTRACT

Urban geographer Jamie Peck theorises austerity urbanism as a dominant state practice of financially ‘restructuring’ the fiscal agendas of local governments in order to reduce government budget deficits in times of economic recessions. This project seeks to investigate the role of race in the context of austerity urbanism in Detroit following the subprime mortgage crisis in 2008. What is clear is that subprime lending in Detroit was explicitly a raced event. Analysis of austerity politics in Detroit demonstrates that the city is clearly spatially divided along racialised lines. Black city pensioners, former public sector employees, and ‘deliquent taxpayers’ were blamed for Detroit’s municipal bankruptcy in narratives centering on their bloated and generous benefits during the city’s financial decline. The policy outcomes of austerity programmes during the city’s financial crisis impacted racialised, poor communities, specifically the outcomes of privatising the city’s water services that led to state-sanctioned water shut-offs. This paper explores the ways in which race figures in the causes (race-based credit redlining/subprime super-inclusion lending practices) in the way the crisis was narrated to wrongly apportion blame to the racialised poor and city pensioners, and in the effects of the crisis, where water shut-offs wrought punishment on the racialised poor.     

考虑引流作用与定价权的网红直播带货定价策略分析

构建一个由制造商与零售商组成的二级双渠道供应链,其中制造商一方面为零售商供货,另一方面通过直播渠道销售产品。考虑到网红直播能够为线下零售引流,分别讨论网红主播有直播渠道定价权与制造商有直播渠道定价权两种情况下供应链成员最优决策问题。研究发现：在制造商拥有直播渠道定价权时,零售价格与直播渠道价格均高于网红主播拥有直播渠道定价权时的情景,制造商与网红主播谁拥有直播渠道定价权谁就在直播带货中更有利可图。当制造商拥有渠道定价权且选择头部主播进行带货时,零售商存在着“搭便车”的现象。     

陶瓷名作的营销模式探析

陶瓷名人名作是指陶瓷名家以其本人名义或与他人合作生产制作的独具艺术特色和高艺术水平的各类陶瓷或陶瓷艺术作品。随着我国经济的快速发展,人们的生活水平不断提高,购买力和艺术鉴赏力也不断提升,购买当代陶瓷名人名作成了当今社会一大投资新热点。本文提出了陶瓷名家名作的几种主要营销模式,并对选择这些营销模式时应考虑的因素进行了探讨。     

Celebrity influences on consumer decision making: new insights and research directions

ABSTRACT

Throughout human history, people have expressed admiration for heroes who possessed extraordinary abilities and achieved superhuman goals. For many, modern-day celebrities fulfil this role and are prominent in various marketing communications activities. This paper addresses the literature review gaps and provides an in-depth review of the psychological and social psychological perspectives which are relevant to the celebrity endorsement literature. The contributions of this paper consist of a detailed analysis of important types of consumer-celebrity relationships, key emotional drivers (e.g. envy and admiration) of celebrity influence and the development of an original conceptual model. The conceptual model pulls together the past research and identifies new research gaps, which synthesises different research perspectives and provides a sound theoretical basis guiding future researchers and marketing managers.