文化语境下的英汉植物词汇意义与翻译

思维方式、民情风俗、心理以及文学积淀的差异,赋予英、汉语中植物词汇以不同的文化内涵。因此,在英汉翻译中了解与掌握植物词汇的文化意义差异是达到＂真实＂翻译所必备的条件。本文通过对英语汉语植物词汇的差异比较,提出了三种具体的翻译方法。     

Motivations and Use Context in Mobile Tourism Shopping: Applying Contingency and Task–Technology Fit Theories

Mobile tourism shopping is an emerging market, but there is little theoretically based research on the topic. This study investigates the impact of motivations (value, enjoyment, time saving and mobility) on consumer satisfaction by applying contingency and task–technology fit theories in the mobile tourism shopping context. The results show that value and enjoyment have significant effects on satisfaction. Use context is found to have a full mediating role between time saving and satisfaction as well as between mobility and satisfaction. This study offers theoretical and practical contributions to the tourism literature and mobile tourism industry. Copyright © 2013 John Wiley & Sons, Ltd.     

试析法治路径的悖论

中国法治的路径选择存在着悖论性问题.以一种语境化的分析方法,在对"自治"与"他治"、"政府主导"与"民主参与"、"确定"与"不确定性"三组范畴的比对中,辨析法治路径的悖论性内容,借以补正与完善法治路径选择中的某些理论问题.     

Exploring the use of travel information – identifying contextual market segmentation in Seoul, Korea

As the amount of information is rapidly growing, and ubiquitous urban environments are emerging, the question which kind of information to provide is a major challenge for commercial and public travel-information service providers alike. This paper reports the analyses of recent data, collected in Metropolitan Seoul, about the acquisition of travel information. The study applies CHAID analysis to find homogeneous segments in travel information acquisition. Findings indicate that contextual variables are crucial to explain information acquisition behaviour, depending on decision context. The implication is that both socioeconomic and contextual variables are important to better understand the acquisition (and provision) of travel information. The results have important implications for managers and policy-makers, in particular in the way they respond to dynamic, contextual market segmentation.     

Psychological factors affecting memorable tourism experiences

This study tries to explore psychological components of memorable tourist experience (MTE) that are most likely to recall tourists’ memories. Urban residents from three representative cities in China were selected as research samples, and totally 301 usable questionnaires were used for data analysis. The results showed that the recollection of MTE was positively affected by novelty, involvement and social interaction. It was also suggested that hedonism and novelty had positive effects on the vividness of MTEs significantly. Additionally, in the context of Chinese culture, two new psychological factors, social interaction and perceived serendipity, resulted in different effects on the MTE.     

Enhancing employee creativity in the Chinese context: The mediating role of employee self-concordance

This study applies the theory of self-concordance and adopts the multi-level analysis approach to examine the mediating effect of employee self-concordance, a core component of intrinsic motivation, on the relationship between social-contextual factors and creativity using hotel industry data obtained from Mainland China. The hierarchical linear modeling (HLM) results from a multisource sample reveal that the three social-contextual variables (i.e., organizational modernity, empowering leadership, and coworkers support and helping) were associated with employee self-concordance, which in turn was associated with employee creativity. Moreover, employee self-concordance fully mediated the three social-contextual variables and creativity. This study shows that organization environment plays a significant role in predicting employee creativity. The implications of the findings for future research and their practical applications in the hotel industry are discussed.     

技术路线图方法设计研究回顾

通过回顾有关技术路线图的研究文献,探讨了当前技术路线图方法设计的研究状况,尤其是特定应用情境下产业技术路线图定制化方法设计的研究,归纳、总结了当前研究的方法、成果以及不足之处,指出目前尚未有文献提出适用于特定情境的产业技术路线图通用定制化方法以及相关研究较少,并提出了后续研究方向。     

广告语用分析

广告作为直接为经济服务的一种手段,是社会语用学的一个重要研究课题。它用语言招徕顾客,进行宣传,为企业促销,并树立良好的商业形象,它直接影响人们的日常工作和生活并随着社会的发展和经济的繁荣,这种影响将日益扩大。     

基于业务事件上下文感知的物流跟踪系统研究

对物流中的信息跟踪模式进行了分析,从信息技术的角度对信息跟踪、信息处理及追踪流程等问题进行了探讨。构建了基于业务事件上下文感知的智能追踪系统的物流方案,并通过案例分析进行了验证。