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《International Journal of Research in Marketing》2022,39(3):867-887
This article examines peer influences from network relationships within a social network game (i.e., embeddedness) and across such games (i.e., multiplexity). Drawing on social influence theory, we develop a bivariate Poisson model of users’ repeated visits and latent attrition that accommodates peer interaction after controlling for homophily. We estimate the model using data from two social network games with considerable overlap among network members. We find that friends who are only multiplex across games exert greater peer influence on users’ game visits than members who are embedded within a single game. We also determined that ignoring network multiplexity across games may lead firms to mistarget users due to biased peer influences of embedded friends. This result provides an unresearched explanation—strength of peer influence—for the mixed findings in previous literature on network embeddedness. We utilized our results to conduct several scenario analyses to demonstrate how firms can effectively manage users’ engagement and target users in multiple social network games. 相似文献
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ABSTRACTThe aviation e-service system is an important part of support for business communication in regions covered by Belt and Road initiative. In exploring the role of airline companies in this system, we examine the structure of the network, which consists of airlines interconnections based on small data of individual attributes of aviation companies in aviation e-services, and study these interconnections across different groups using block modeling. The heuristic solution of airline companies in development of international communication and cooperation is further discussed. Among our policy implications for global managers, we suggest the enhancement of cross-regional cooperation among airlines. 相似文献
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随着互联网的快速发展,我国的手机愈发成为一部掌上电脑,通过手机进行外卖订餐已经成为现代高校大学生的日常状态,外卖的物流配送大大改变了学生的生活饮食方式。但是高校周围的外卖物流配送也容易导致很多问题,影响大学生的生活。针对高校外卖的特殊性,文章以互联网下逐渐形成的O2O模式来研究高校外卖物流配送的现状与发展,并且针对存在的问题提出相关建议。 相似文献
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AbstractThe detrimental effects traditionally assigned to warfare in the development of pre-industrial economies have obscured the prominent role that military entrepreneurs played in economic development in this period. Historiography minimises the extent to which war and the concomitant strengthening of the central state provided a whole new range of opportunities for capital investment, a tendency that has been strengthened by the paradigm of Redlich’s ‘decline of the soldier-entrepreneur’ and the technological determinism of the debate on the Military Revolution among others. The aim of this introduction is to look into the background of this relative lack of interest and to reaffirm the mutual dependence of eighteenth-century state-formation and the business of war. 相似文献
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The paper presents a new methodology, based on tensor decomposition, to map dynamic trade networks and to assess its strength in forecasting economic fluctuations at different periods of time in Asia. Using the monthly merchandise import and export data across 33 Asian economies, together with the US, EU and UK, we detect the community structure of the evolving network and we identify clusters and central nodes inside each of them. Our findings show that data are well represented by two communities, in which People's Republic of China and Japan play the major role. We then analyze the synchronisation between GDP growth and trade. Furthermore we apply our model to the prediction of economic fluctuations. Our findings show that the model leads to an increase in predictive accuracy, as higher order interactions between countries are taken into account. 相似文献
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探究黑龙江旅游网络关注度时空演变特征对黑龙江旅游业良性发展具有重要意义.利用百度指数获取2011—2018年全国和分地区黑龙江旅游网络关注度逐日搜索指数数据.从时间分布、空间分布、时空集聚3个方面研究其演变特征.研究表明:2011—2018年全国黑龙江旅游网络关注度年际变化总体呈现上升趋势,月际变化呈"W"形;2011—2018年31个省区市黑龙江旅游网络关注度空间差异较大、季节性影响显著;东部地区黑龙江旅游网络关注度偏高,西部地区黑龙江旅游网络关注度的季节差异最明显;东部地区内的黑龙江旅游网络关注度差异性最小,西部地区内差异性最大;黑龙江旅游网络关注度具有正空间自相关,部分东部、中部地区表现为高高集聚,多数西部地区表现为低低集聚. 相似文献
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随着网络技术的广泛应用,网络安全也越来越受到重视。本简述了网络安全问题的定义和TCP/IP协议的安全漏洞。同时,介绍了当前网络采用的安全技术。 相似文献
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物流园区工商业态的不同而产生的不同的物流需求,再加上交通条件和运输方式的差别,使物流园区在功能上具有不同类型.成都市四大物流园区具有不同的工商业基础和交通条件,应发挥各自的区位优势,进行正确的功能定位,以错位发展实现互补共赢. 相似文献