小学体育新课标目标统领下单元教学计划的研究

新的全日制义务教育《体育(1至6年级)课程标准,》对体育课提出了运动参与、运动技能、身体健康、心理健康和社会适应等五大领域的教学目标。文章通过实验,在对比中阐述了以新课程标准为教学目标,进行有针对性的教学设计和课堂实施,可使学生各方面的发展更符合新时期的要求的观点,并提出了单元教学计划设计的方法。     

中美酒店管理专业实习生之比较研究

本文从研究中国和美国学生在金陵饭店因所受教育不同造成学生对实习项目的感知存在差距分析入手,比较了中美高校实习制度,通过研究笔者认为,实习项目的重视度和系统性的实习项目计划非常重要。为充分发挥实习生的作用,饭店对实习学生要持肯定和欢迎的态度,为学生开创一个有价值的实习项目计划;学校要帮助学生梳理心理状态,教导他们要努力将自己的期望值与现实的差距平衡。     

体育营销在注意力经济中的创新

在阐释注意力经济的基本理论的基础上,探索了该理论在体育营销中的应用,并对体育营销的策略提出了建议.     

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main, announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts) is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes in stock prices. T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing. Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research. John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D. from the University of Alabama. His research interests include options and other derivatives, investments, and the impact of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics.     

高校体育俱乐部制运行管理研究

文章就高校体育俱乐部制的实施运行、宏观管理及内部管理进行了研究，实行高校俱乐部制更有利于充分发挥学生的主体作用，有利于调动学生学习的积极性，有利于提高学生的体育意识和体育能力，有利于保持体育教学效益的连续性和延伸性，有利于实施终身体育教育和全面推进素质教育，是高校体育发展的必然趋势。     

物业服务企业员工培训工作的改进方法

物业企业具有劳动人员密集、员工学历普遍不高、重复性工作较多等特点,物业企业的日常培训需发挥培训对业务发展和经营管理的支撑作用,坚持问题导向,建立日趋完善的培训内容体系,制定有针对性的培训方案,不断丰富方法手段,贴近业务与一线。培训要紧扣企业发展目标,要以服务企业发展、提升员工素质为目标,满足企业与员工的培训需求,为企业可持续发展提供人才支撑。     

Changing rewards in contests: Has the three-point rule brought more offense to soccer?

In the mid-nineties FIFA decided to increase from two to three the number of points assigned to the winning team of a soccer match played under traditional round-robin national leagues. Since a game of soccer can be regarded as a contest, FIFA's measure provides an interesting case-study for analysing how a change in the system of rewards (from a zero to a non-zero sum rule) may affect the contestants' equilibrium behaviour. In this paper we try to assess, both theoretically and empirically, whether FIFA's new point rule has changed soccer towards a more offensive game, in which teams adopt more risky strategies. In particular, we evaluate the “na?ve hypothesis” according to which the measure would induce every team to play always more offensively, and we explore the extent to which the change in teams' behaviour may be affected by quality differentials between teams. Our most important hypothesis is that when the asymmetry between opposing teams is large enough, an increase in the reward for victory induces the weaker team to play more defensively, rather than the opposite. By looking at a subset of matches held in the Portuguese first division league, which approximate the conditions of our model, we find support for this hypothesis. First version received: July 1999/Final version received: May 2001     

浙江省科技型中小企业的产业发展特征与股权激励模式的选择

主要根据浙江省科技民营企业的产业发展特征，对实施企业股权激励机制的模式选择问题进行深入研究与探讨。首先，分析论述了企业产业发展特征对企业激励模式选择的影响；在此基础上，对浙江省科技民营企业实施股权激励机制几个理论问题进行分析与探讨。     

知识型员工流动动因分析

知识型员工的流动受多种因素的影响，如年龄、性别、知识拥有水平、工作满意度、薪酬水平、组织承诺、工作自主性、职业发展等。本文从经济学和组织行为学的角度分析了知识型员工流动影响因素，对知识型员工的流动动因进行理论分析。     

企业集团母子公司财务控制系统构建研究

企业集团是以产权关系为纽带 ,由众多企业法人共同组成的联合体。企业集团母子公司财务控制系统是企业集团核心管理内容之一。笔者通过自身的工作经验并结合理论研究认为 :企业集团母子公司财务控制系统是由财务人员控制系统、财务制度控制系统、财务目标控制系统和财务信息控制系统等构建的有机整体 ,企业集团管理当局应提供良好的人文环境和机制环境 ,保证其高效、及时、完整、良好地运行 ,保持企业集团的可持续发展 ,才能实现企业集团价值最大化